7. WEAKNESSES
Lower productivity and cost
competitiveness.
Tech obsolescence. Quality is
not consistent.
Low level of training.
The export-import policy of
Bangladesh changes too
frequently due to which it
becomes very difficult for
importers to import goods.
Delay in delivering the goods
at the right time.
8. OPPORTUNITIES
Huge demand for value added
goods in all major countries.
Large and relatively untapped
domestic market Opportunities.
Growth rate of Domestic Textile
Industry is 6-8% per annum.
Large, Potential Domestic and
International Market.
Market is gradually shifting
towards Branded Readymade
Garment.
9. THREATS
Competition from other
textile industries
Competition from other
developing countries,
especially India.
Continuous Quality
Improvement is need of the
hour as there are different
demand patterns all over the
world.
Political unrest of the
country.
To balance the demand and
supply.
To make balance between
price and quality.
10. Conclusion
SWOT analysis has both advantages and
disadvantages .But by analyzing SWOT a Company
can overcome the upcoming threats as well as turn its
weakness into strength.