3. How shareable is your content?
•
•
•
•
•
Georgy Cohen’s Fit to Print: Creating Purposeful News Content
What do you aim to do with your content?
What will make me interact, share, like, etc.?
Especially for Facebook and Twitter
What inspires interaction?
5. Story Bumping and Last
Actor creates a challenge
•
Edgerank, the algorithm previously used to determine how
Facebook displayed your posts, was recently replaced.
•
How will your posts show up?
•
Becoming more conscious of content
•
Creating posts that are authentic
•
Posts need to be easily digestible.
•
Twitter-conscious
6. Readability
•
How readable is your copy?
•
4th, 5th, 6th grade reading level?
•
read-able.com
•
Measures grade level and how easy it is to read
content.
12. Measuring Posts by Engagement
Post
Engagement
Page
Engagement
•
Lets you analyze the quality of your posts, and what your
audience responds to the most.
13. •
Think about your posts.
•
Measure and see what works.
•
Be conscious of how shareable and digestible your
content is.
14. What does your audience
respond to?
•
Short, concise copy. Don’t spin it… just make it
sound more interesting.
•
Great photos: Photo albums, photo posts
•
Videos: keep it short
•
Content that affects them.
•
Participation