This document analyzes social media conversations related to QuickBooks and Tally accounting software from January to June 2018. It finds that QuickBooks online app was most discussed, with topics like desktop to online integration and GST filing. Sentiment was mostly positive about QuickBooks' features but negative comments addressed issues like errors and poor customer service. Tally discussions focused on GST compliance tools like e-way bill generation. The analysis provides recommendations on targeting influencers, monitoring competitive trends, and addressing negative user concerns to improve brand perception.

1. Social Media Analysis

2. An
aly
sis
►Volume Trend Analysis
►Day & Hour Analysis
►Channel Split & Domain Wise Analysis
►Top Channel Analysis – News
►Top Channel Analysis – Twitter
►Hashtag Analysis
►Top Channel Analysis – Blogs
►Influencers & Promoters
►Brand Passion Index (competitors view)
►Conversation
Social – Analysis Categories
Conclusion
Overview
Social Buzz
Social Channel
Competition
6.
1.
2.
3.
5.
4.
Country Focused

3. Listen
Popularity
• Explore conversation theme
• Sentiments –
positive/negative/neutral
Analyze
Campaign/product success
• Identify influencers
• Understand profile of customers –
existing/potential
Insights
• Brand Insights
• Competition/Market/Industry
Analysis
• Recommendations
Objective Of the Report
Brands
Analyzed
QuickBooks, Tally
Channels
analyzed
Twitter, Forum, News Sites, Blogs,
Instagram etc..
Source Multiple Social Listening Tools
Duration Jan 1st 2018 – Jun 30th 2018
Language English

4. 1.Brand Buzz
Analysis
• Share of Voice Analysis
✓ SOV-Trend
✓ Buzz Graph
✓ SOV-Source
❖ Sentiment Analysis
❖ Topic Wise Sentiment Analysis
► Conversation Key Terms
► Conversation Word Clouds
► Conversation Snapshot
• Positive
• Negative
❖ Demographic Analysis
❖ Influencer Identification
❖ Influencers’ Interest Split

5. QuickBooks – Brand Social
Media Assessment

6. 116
161
139
164
93
70
94
82
110
89
115
125
88
139
87
125
75
122
135
96
131
99
222
123
157
105
Buzz Trend – QuickBooks
• Most of the people took keen interest in QBO desktop to online integration & QuickBooks training related discussions
Peak in trend was due to (4th Jun, 2018):
• High buzz around QuickBooks Accounting + Invoice Apk
Peak due to (22nd Jan, 2018):
• High discussions around QuickBooks Vs. Xero comparison for
best small business accounting software

7. Source Analysis - QuickBooks
• Observations
✓Majority of FB & Twitter mentions were derived from #QBO,
product comparisons for small businesses, QuickBooks support
buzz, Cloud based accounting benefits discussions, Desktop to
Online account integration queries etc..
✓Shared videos mostly contained product evaluations, desktop
to online integration demo & illustrations etc..
✓News around QuickBooks certified trainings, QuickBooks
solutions promoting enterprise were widely shared
• Recommendations
✓Track Twitter & forums closely to check the buzz around both
products and customer care, engage with open posts like
product queries, comparisons etc.. to spread more product
awareness and reach among target markets
✓Launch Twitter campaigns after analyzing the trending
discussions to cover-up and engage with familiar target
markets
✓Further analysis of source can be done for competitors as
well ...
7% 6%
3%
10%
74%
News Facebook Blog Forum Twitter

8. Buzz Insights Graph - QuickBooks
Connectors show the relationships between each keyword within the dataset
Recommendations :
• Track & analyze most frequently used words related to product & brand discussions/posts, reach specific target markets
by using correlation of identified keywords tags in campaign
• Use related keywords to increase posts reach to potential consumers

9. Sentiment Analysis - QuickBooks
Recommendations
✓Re-organize digital & social media marketing activities to engage
with unhappy users
✓Propagate positive sentiments through designed posts on Social
Media to enhance user engagement & positive reach
✓Breakup of neutral sentiments can be done to understand complete
user sentiment
✓Further breakup of negative sentiments can be done to identify
issues/causes that needs to be addressed
Insights on QuickBooks
✓Appreciated for its QBO apk
✓Desktop to online integration will assist small business growth from a
single finger tip
✓QuickBooks certified training & professionals demand led positivity
✓Negatives were related to desktop to online integration issues
✓Cost comparison per transaction is relatively higher
Positive,
15%
Negative ,
2%
Neutral ,
83%

10. QuickBooks - Competitive
Social Media Assessment

11. Buzz Trend – Overall
Tally Solutions: Peak in trend was due to
• Discussion around E-way bill generation #Ewaybill,
#TallyOKPlease, GSTR-4 filling queries
QuickBooks: Peaks due to
• QBO apk benefits & Desktop to online integration
discussions
• Tally was mostly discussed with GSTR filling queries whereas QBO for desktop to online integration queries
1109 1465 1356 946
1698 1995 1603
2639 2850
4284
9569
2477 2267
6132
16403
4747
2151 2091
2705
17150
2578
3859
1376
2755
1273 1158
116 161 139 164 93 70 94 82 110 89 115 125 88 139 87 125 75 122 135 96 131 99 222 123 157 105
Tally Quickbook

12. Share of Voice - Overall
Total
Mentions
0.1M
Mentions Potential Reach
Total
Potential
Reach
517M
Recommendations :
• Target new product queries & mentions aggressively to create positive brand awareness; Create buzz to generate higher
Brand SOV, directly influencing the competitive market size
• Aggressive Digital Marketing activities for enhanced brand/product reach
Top Discussions were
Around:
• Ease of using QBO app
• Tally e-way bill
generation & GSTR
Filling
• QuickBooks desktop to
online integration
• QuickBooks training &
certifications
Potential Reach
Definition:
Potential audience for a
message based on the
number of followers or
popularity of the source
Quickbooks
3%
Tally
97%
Quickbooks
4%
Tally
96%

13. Sentiment Analysis - Overall
Positive Mentions :
• QuickBooks online app, #HackForIndia, #GST quiz
• Tally ERP 9 solution Integrated with GSTR filling
• Few users stated that GSTR filing & updating accounts
through QuickBooks is easier than hiring an accountant
Negative Mentions : Common for all brands
• QuickBooks software error and un-accessibility led
disappointment among users
• Tally was negatively discussed for various GSTR filling & E-
way generation bill issues, Few users also indicated tally as
non user friendly software
Recommendations :
✓Use negative sentiments/queries to identify issues/causes that need to be addressed
✓Propagate positive sentiments to enhance the engagement levels
✓Put a check on negative buzz before it gets viral
15%
11%
2%
2%
83%
87%
QuickBooks
Tally
Positive Negative Neutral

14. Topic wise Sentiment Analysis - Overall
QuickBooks Tally
• Many users recommended QuickBooks desktop Pro for
small businesses
• Quick books hosting services also got appreciated by many
companies
• Incorrect GST reports from QuickBooks led dissatisfaction
among users, A few also complained about poor customer
service
• Tally solutions was most appreciated for their GST enabled
feature
• Many users appreciated Tally for e-way bill creation
functionality
• Tally certification and professional demands also led high
positivity
• Negative around Poor customer service and non user friendly
11% 17%
4%
3% 1%
86% 82%
96%
Customer Service Product Corporate
Positive Negative Neutral
14% 17%
6%
4% 6%
82% 77%
94%
Customer Service Product Corporate
Positive Negative Neutral

15. QuickBooks - Conversation Snapshots – Positive
MyQbHost
Offers #Quickbooks #premier #hosting serv
ices at affordable cost to the #businesses.
Make your #accounting work easy and
efficient with #cloud-
hosted #QuickBooks #premier. https://ww
w.myqbhost.com/quickbooks-premier-
hosting.html
@QuickBooksQuickBooks6 is the most
beautiful, erganomically designed ,
Fastest phone ever created !!
Go
for #QuickBooks #Enterprise #Hosti
ng with @myqbhost to enjoy more
advanced feature & 24/7 days free
technicalassistance. #QuickBooks#E
nterprise #cloud helping SMBs to
make their accounting work more
efficient
andaccurate. https://www.myqbho
st.com/quickbooks-premier-
hosting.html
@QuickBooks Don't have it, can't afford.
But yesQuickBooksis emerging as key player
in mobile segment. I haveQuickBooks3 and
yes it is one of the best phone
Piyush Singh @piyushjanghal
@DrGPradhan @RenukaJain6 It's better
hire a accountant or
download @Intuit quickbooks, do returns
from it. Visit CA once in a year. Take
proper tutorials. Govt madeGSTeasy to
operate. I am filling it by my own and I
am not a CA or accountant.
http://twitter.com/Forjaismin/status/100
3531511835054081#973803074581155841
http://twitter.com/Forjaismin/status/100353
4050873798656#973803074581155841
http://twitter.com/abhishek_eshwar/status/1
002151947946741760#115707182_10021426474
67769861
http://twitter.com/shanitsinha/status/100
2150732345237504#131839852_1002142647
467769861
http://twitter.com/bhavsar_sanjay/status/1012
578951607152645#361906233_101252933546553
3446

16. Tally - Conversation Snapshots – Positive
@SBS_Global Get best jobs in Accounting.
Get job ready with Potential Solutions
training inGSTand Tally.
Tally was a most user friendly software
tools forGST Thanks for supporting me in
timely compliance withGST
For smoothGSTand Business
Transcations, just go for Tally.ERP
9, best recommended
software. http://rajlaxmiworld.co
m/gst-business-transactions-go-
with-
tally #rajlaxmisolutions #rajlaxmiw
orld #tally #tallysolutions#tallypar
tner #tallysupport #june018 #GST #
ewaybill #vodafone
Good News Now you can buy our Tally ERP 9
withGSTbook in Hindi on
Amazon https://amzn.to/2LGM6zX https://
amzn.to/2LGM6zX
@tallysolutions Very GOOD JOB BY TALLY
MAKINGEWAYBILL
@tallysolutions A Small Poem
on #Tally #GSTAtOne In the
unknown #GST Valley When there was
lot of dilly-dally Thanks to
ERP #Tally For being the light in the
Alley
http://twitter.com/PotentialPugal/status
/1004263454528581632#9154591880751104
00_1001029891951804417
http://twitter.com/rajlaxmiworld/status/100
4641752853118976#1025955168
https://www.facebook.com/permalink.php?sto
ry_fbid=1900855339933626&id=2254609241397
51&comment_id=1901501536535673#3_2254609
24139751_1900855339933626_19015015365356
73
http://twitter.com/nobleshah/status/100170716146
0895746#165023840
http://twitter.com/ravibjr/status/100009229557050
5730#160140074_998424464097447939
http://twitter.com/gaureshmehra/status/10128
75824758972416#117462889

17. Overall- Conversation Snapshots – Negative
And Initially I was surprised to use
paid service @QuickBooks for my
business but seems to be
Worthless.Mobileapp is annoying too.
QuickBooks marketing in india has been
verypoor.. Wen i recommend QB no one is
heard of it... Only some IT firms
do #intuit india
@QuickBooksIN Joke of the day: a
reminder for GST filing!!! Last 2 days
we are trying to get correct sales
figures from Quickbook reports.
Contacted several times for support.
Left several messages to call back.
Verybadcustomer service.
@QuickBooksIN @IntuitIN Still the
issue has not been resolved
.Extermelypoortechnical support
.Mybadfor choosing QuickBooks
over @ZohoBooks
Present tally resolving only GST issues.
Not regular issues. I
with tally when Tally serving in India 7.2
version. But I can't saw this type of lazy
about regular issues which I feeling back
approx two years. I feeling from back one
year tally concentrate only
https://app.synthesio.com/redirect.php?https://ww
w.facebook.com/permalink.php?story_fbid=1903633
889655771&id=225460924139751&comment_id=1903
800016305825#3_225460924139751_19036338896557
71_1903800016305825
http://twitter.com/sankartweets/status/96686654
2834040832#193760714
http://twitter.com/rooffarming/status/98714689
4013906944#959828016774840320
http://twitter.com/Rushabh610/status/9883
85592537792512#850690529969004544_9840
11404842881029
Worstsoftware everytime while
posting bank entries it hangs
customer care technical team says
conflict with bsnl broadband lol
going to change from tally to other
so complicated no education no
support to understand
https://www.facebook.com/permalink.php?story_fbid
=1868355936516900&id=225460924139751&comment_
id=1871815222837638#3_225460924139751_186835593
6516900_1871815222837638
http://twitter.com/Tharakandathil/status/998
757694193287168#100912376_997710999473086
472

18. Demographic & Geo Analysis
QuickBooks

19. Top Discussions –
QuickBooks
• Training &
Certification Program
• Product Comparison
Top Discussions –
QuickBooks
• QuickBooks Pro
online integration
• GSTR Filing
• E-way bill
generation
Gender Breakup - Overall
*Tool based data, Data Duration 1st Jan to 30th Jun, 2018
Recommendations
✓Create more engaging posts/campaigns basis top interests of men & women towards the brand, contributing to
additional brand Share of voice
✓Top engaged topics & issues can be used to target gender based perception towards the brands & products needs
QuickBooks
Tally 45%
55%
55%
45%

20. Top Geography Split (Heat Map) - Overall
>100 >10 >1
Recommendations
✓Use high potential target areas to initiate online campaigns that reach segmented audience

21. Top Influencers Details – QuickBooks
Username Score Mentions Country
Rohit Dhyani 22,860 2286 India
Nithin.C.N 19,080 1967 India
Vishal Hardasani 16,626 1827 India
Recommendations
✓Use influencers to generate brand advocacy online
✓More influencers can be identified based on various genre & bio, empowering the brand to reach more diversified audience
✓Further influencers can be tracked and monitored month on month to measure their posts’ impacts
✓Genre & Bio can be divided further based on surfing pattern of influencers

22. Top Retweets - QuickBooks
94
Retweets
15
Retweets
11
Retweets
10
Retweets
10
Retweets
9
Retweets

23. Top #tags - Overall
Recommendations
✓Identified hashtags aid in initiating and associating brand specific buzz, resulting in high engagement
✓Monitoring competitive conversation patterns and trending hashtags can help develop striking brand related contents
✓More brand and competitor related hashtags can be identified further ….
159
400
#accounting
#quickbooks
QuickBooks
882
1284
#gst
#tally
Tally

24. Key Insights &
Recommendations

25. • Frequently shared posts will generate higher SOV
resulting higher engagement
• Track and analyze audience perception towards existing
post, running ad campaign of brand as well as
competitors
• Identify target audience interested segments of people,
plan endorsements accordingly
• Track negative concerns and issues in real-time,
allocate & resolve before it goes viral
• Country wise, state wise, city wise geography breakup
can be done further
• Track and analyze competitive trends to push marketing
communications consequently
Key Takeaways – QuickBooks
• QBO app was most discussed products
• Majority of discussions were around desktop to online
integrations of accounting and invoicing details/records
/filings
• *Women (55%) were more active in posting QuickBooks
related discussions as compared to men (45%)
• QuickBooks top concerns were related to integration
issues, unresolved customer queries, GSTR filing, etc…
• QuickBooks was mostly compared with Xero accounting
software, most of the users were more concerned and
specific about cost per transaction
• Many users referred Tally as outdated and non user-
friendly & complicated software
*Tool based data, Data Duration 1st Jan to 30th Jun, 2018
Insights Recommendations