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Sales and Marketing Tech Stack Framework Discussion
- 1. Sales and Marketing Tech Stack Randy Hendriks- VA Partners
- 2. www.vapartners.ca @vapartners Outline and Intros Introductions Sales and Marketing Trends Different Frameworks Tools Discussion
- 3. www.vapartners.ca @vapartners Introductions Name Your Product or Service Something you’ve heard of, but would like to learn more about Bonus- favorite/latest app
- 4. www.vapartners.ca @vapartners Backgrounder- Randy Hendriks Worked in Non-Profit/ Charity Space Doctorate- Developing Community Leaders IF Client>> Social Impact Enterprises>>ImpactStore.ca IF Client Services VA Partners Provides outsourced sales and marketing support
- 5. www.vapartners.ca @vapartners Starting Point: Sales and Marketing are Interconnected
- 6. www.vapartners.ca @vapartners Starting Point: Sales is Changing
- 7. www.vapartners.ca @vapartners Start Point: Buyers Self Educate
- 8. www.vapartners.ca @vapartners Starting Point: Content is King
- 9. www.vapartners.ca @vapartners Starting Point: Process is Power
- 10. www.vapartners.ca @vapartners Starting Point: Tools need to be organized
- 11. www.vapartners.ca @vapartners Starting Point: Tools need to be organized
- 12. www.vapartners.ca @vapartners Starting Point: Digital Tools need to be organized
- 17. www.vapartners.ca @vapartners Research and Discover
- 18. www.vapartners.ca @vapartners Plan and Collaborate
- 25. www.vapartners.ca @vapartners Quick tech hacks
Editor's Notes
- It used to be marketing handing it over to sales at a certain point… now its different. Always at the service of each other… reverse funnel.
- Think of how you buy things. Example… from the group?
- For b 2 c – think of this model… if one person is doing the buy, need 100 people thinking about it. For every 1 person thinking, need 100 seeing… that’s 10,000 views turning into 1 “sale” – care is when they become your advocate
- Maybe not your physical space, but maybe your digital space looks like this!
- Every year at the Mar tech conference, there’s actual awards given for how companies outline their Marketing Stack
- Microsoft- half their stack is Microsoft products- of course.
- I like the simplicity of this one.. I’ll use these boxes to outline some of the tools I use.
- Give example of hunter io, and then review LinkedIn regular and navigator.
- Ask obie- brand guidelines, meeting plans, what is my address?
- Creating your marketing collateral. Tip - look for student promo’s. Walk through mail chimp. Call up a report from Janina.