Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

170107 caring for those who feed the nation

TEDxCBIT presentation

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

170107 caring for those who feed the nation

  1. 1. Caring for those… who feed the nation!
  2. 2. Do you know the farmer who grew your food? Is she/he still alive?
  3. 3. 318,528 farmers committed suicide 1995-2016 41.7% raise in 2015
  4. 4. Average income of farmers in India is Rs. 6426.00 Avg of 85% is < Rs. 5000
  5. 5. Average loan of an Indian farmer is Rs. 47,000 Avg in Telugu States > a lakh
  6. 6. Self Sufficiency!
  7. 7. Where we failed? • Increased costs of cultivation • Stagnated yields • Reducing subsidies • Increased costs of living • Reduced prices
  8. 8. How do we get better incomes? • Reduce the costs • Increase the price • Increase the share in the consumers price • Diversify the source
  9. 9. Towards sustainability ! •What is on your plate? •Do you drink or eat water?
  10. 10. Efforts towards sustainability
  11. 11. When every drop counts!
  12. 12. Just Food, 2007
  13. 13. http://www.sahajaaharam.in add health to your life
  14. 14. Sahaja Aharam Producer Company Producer Co-op-1 Farmer Group B Retail Stores • Healthy food • Affordable Price • Max share to farmers Mobile Store Direct to Home Producer Co-op-2 Consumer Cooperative Farmer Group A Farmer Group C Sahaja Aharam Producer Company • Capacity building • Institutional building • Investment support • Brand building • Quality Management • Fair Trade Market place Direct to resellers Whole sale to traders Bulk buyers Processing units Seeds Bioinputs Online Store Food processing
  15. 15. • Tungabhadra Coop • Kadiri Coop • Palabavi Coop •Rayachoti coop •Baghyalaxmi coop • Punnami Coop • Gayatri Coop • Mydukuru Coop • Harita Coop • Brahmalingeswara Coop • Giri Coop • Naisargic Sheti Beej Producer Company •Enebavi Coop • Adarsha Coop • BROMACS • Swayamkrishi PC • Kisanmitra coop •GreenDunia Kallem Hub Boddham Hub Naguladinne Hub Dorli Hub
  16. 16. Our strategic innovations • Federated structure • Getting into direct retail connecting farmers and consumers • Better share to farmers > 50% • Consumer Cooperative to mobilise resources and people • Broad basing product range • Food processing and value addition
  17. 17. Sahaja Aharam Stores •Hyderabad •Tarnaka •Sainikpuri •Jeedimetla •Kharkana •Himayatnagar •Attapur •Kukatpally •Gandhinagar •Moosapet •HiTec City •Vishakapatnam •Gopalapatnam •MVP Colony •Khammam •Burhanpur •Warangal •NGOs Colony •Advocates colony http://www.sahajaaharam.in
  18. 18. Key challenges • Access to credit – Banks demanding non agril assets as 150% collateral security – Higher interest rates • Higher Taxation – VAT/CST and now GST – 30% income tax on par with other corporates • Lack of infrastruture – Organic storage facilities – Exclusive processing units to maintain identity preservation
  19. 19. A social enterprise to build support services to farming and farmers A social enterprise to improve business and investment opportunities to rural enterprises
  20. 20. farm support services • Advise • Manage • Track • Market • Hire http://www.ekrishi.co.in
  21. 21. ….and we shall over come! http://www.csa-india.org m. 09000699702 Fb: ramoo.agripage

    Be the first to comment

    Login to see the comments

  • kirandasari2

    Mar. 7, 2017

TEDxCBIT presentation

Views

Total views

423

On Slideshare

0

From embeds

0

Number of embeds

1

Actions

Downloads

3

Shares

0

Comments

0

Likes

1

×