TEDxCBIT presentation

1. Caring for those…
who feed the nation!

2. Do you know the farmer
who grew your food?
Is she/he still alive?

3. 318,528 farmers committed suicide
1995-2016
41.7% raise in 2015

4. Average income of farmers in India is
Rs. 6426.00
Avg of 85% is < Rs. 5000

5. Average loan of an Indian farmer is
Rs. 47,000
Avg in Telugu States > a lakh

6. Self Sufficiency!

7. Where we failed?
• Increased costs of cultivation
• Stagnated yields
• Reducing subsidies
• Increased costs of living
• Reduced prices

8. How do we get better incomes?
• Reduce the costs
• Increase the price
• Increase the share in the consumers price
• Diversify the source

9. Towards sustainability !
•What is on your plate?
•Do you drink or eat
water?

10. Efforts towards sustainability

12. When every drop counts!

13. Just Food, 2007

14. http://www.sahajaaharam.in
add health to your life

15. Sahaja Aharam Producer Company
Producer Co-op-1
Farmer Group B
Retail Stores
• Healthy food
• Affordable Price
• Max share to farmers
Mobile Store
Direct to Home
Producer Co-op-2
Consumer Cooperative
Farmer Group A
Farmer Group C
Sahaja Aharam
Producer Company
• Capacity building
• Institutional building
• Investment support
• Brand building
• Quality Management
• Fair Trade
Market place
Direct to
resellers
Whole sale to
traders
Bulk buyers
Processing units
Seeds
Bioinputs
Online Store
Food processing

16. • Tungabhadra Coop
• Kadiri Coop
• Palabavi Coop
•Rayachoti coop
•Baghyalaxmi coop
• Punnami Coop
• Gayatri Coop
• Mydukuru Coop
• Harita Coop
• Brahmalingeswara Coop
• Giri Coop
• Naisargic Sheti Beej
Producer Company
•Enebavi Coop
• Adarsha Coop
• BROMACS
• Swayamkrishi PC
• Kisanmitra coop
•GreenDunia
Kallem
Hub
Boddham
Hub
Naguladinne
Hub
Dorli
Hub

17. Our strategic innovations
• Federated structure
• Getting into direct retail connecting farmers
and consumers
• Better share to farmers > 50%
• Consumer Cooperative to mobilise resources
and people
• Broad basing product range
• Food processing and value addition

18. Sahaja Aharam Stores
•Hyderabad
•Tarnaka
•Sainikpuri
•Jeedimetla
•Kharkana
•Himayatnagar
•Attapur
•Kukatpally
•Gandhinagar
•Moosapet
•HiTec City
•Vishakapatnam
•Gopalapatnam
•MVP Colony
•Khammam
•Burhanpur
•Warangal
•NGOs Colony
•Advocates colony
http://www.sahajaaharam.in

20. Key challenges
• Access to credit
– Banks demanding non agril assets as 150% collateral
security
– Higher interest rates
• Higher Taxation
– VAT/CST and now GST
– 30% income tax on par with other corporates
• Lack of infrastruture
– Organic storage facilities
– Exclusive processing units to maintain identity
preservation

21. A social enterprise to
build support services
to farming and farmers
A social enterprise to
improve business and
investment opportunities
to rural enterprises

22. farm support services
• Advise
• Manage
• Track
• Market
• Hire
http://www.ekrishi.co.in

23. ….and we shall over come!
http://www.csa-india.org
m. 09000699702
Fb: ramoo.agripage