2. Liberalization of the Indian economy in the early 1990s
protests and non-acceptance from Indian consumers
fast food industry is getting adapted to Indian food requirements
Keeping in view the Indian habits and preferences towards food consumption
The city is known for its distinctive street foods
Introduction
3. Introduction
• Many Mumbaikars like a small snack on the road in the
evening
• People of Mumbai cut across barriers of class, religion, gender
and ethnicity are passionate about street food
• gaining acceptance primarily from Indian youth and younger
generations
4. Chat on chowpatti beach
Muslimbiryanis in Mahim from Lucky restaurant
Lassi on Ranade Road
VadaPav and Pavbhaji from Sri Krishna
BaidaRotis from Bademiya
Khao Gully in Colaba for Maharashtran food
Famous Street food Of Mumbai
5.
6. 1.To study the demographic factor of eating roadside food.
2.To study percentage of costumers preferring roadside eateries
3.To know the reason behind the preference of roadside eateries.
4.To study is their any ill-effects of roadside eating.
5.To understand do quality of roadside eateries are important or
the taste is important for costumers
OBJECTIVE
11. PREFERED TIME TO EAT FROM
ROAD SIDE7
0
10
20
30
40
50
60
70
Breakfast Lunch Evening Snacks Dinner
AxisTitle
Axis Title
Time
Breakfast Lunch Evening Snacks Dinner
Time 6 5 66 9
0
10
20
30
40
50
60
70
No.ofpeople
Time
Time
12. PREFERENCE OF FOOD 4
Chaat Sandwich Samosa &
Similar
Idil &
similar
Chinese Other
22
10
17
5
17
4
Preference of food
13. • Around 62% of the Sample Size are Vegetarian rest are non
vegetarian.
• Chaats been ranked highest followed by Samos and Chinese
have always been Indians favorite
• People are ready to spend about 1-50 Rs daily / alternatively on
Roadside eateries
14. • Taste of food has always been a top priority for the raters
ranked 40%followed by quality of food by 25% and value for
money
• People mainly prefer to have their food by evening
• The water quality was not satisfactory