SlideShare a Scribd company logo

Esomar Deep Dive Into The Mind

•
•
Ralph Poldervaart
Ralph Poldervaart
1 of 14
A DEEP DIVE INTO THE MIND
[object Object],[object Object],[object Object],[object Object]
MIND AS A VCR All our experiences are recorded by sight, sound, touch, smell, taste and feelings.
[object Object],[object Object],[object Object]
LIMITED ACCESS We do not always have access to our ‘algorithms’, experiences and beliefs. Much of it is stored in the subconscious.
[object Object],[object Object],[object Object]
MARKET RESEARCH The subconscious plays an important role in our decision making. Market research merely focuses on the conscious mind.
STATES OF CONSCIOUSNESS Beta Alpha Theta Delta
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]

Recommended

урок игра в 4 классе
урок игра в 4 классеурок игра в 4 классе
урок игра в 4 классеIngaAfanaseva
 
Racked Identities
Racked IdentitiesRacked Identities
Racked IdentitiesSamar Mubashir
 
Badusha CURRICULUM VITAE_UAE-1
Badusha CURRICULUM VITAE_UAE-1Badusha CURRICULUM VITAE_UAE-1
Badusha CURRICULUM VITAE_UAE-1Badusha Mohinudheen
 
PRESENTACION 1. ESTADISTICA KARELIN MATA
PRESENTACION 1. ESTADISTICA KARELIN MATAPRESENTACION 1. ESTADISTICA KARELIN MATA
PRESENTACION 1. ESTADISTICA KARELIN MATAKarelin Mata
 
Media evaluation post 6
Media evaluation post 6Media evaluation post 6
Media evaluation post 6Reba05
 
Blue brain pptnew
Blue brain pptnewBlue brain pptnew
Blue brain pptnewmrhaneyrhes
 
Pasolini corsari
Pasolini corsariPasolini corsari
Pasolini corsariAma l'ita
 
[DevOps Carioca] Continuous Delivery
[DevOps Carioca] Continuous Delivery[DevOps Carioca] Continuous Delivery
[DevOps Carioca] Continuous DeliverySamanta Cicilia
 

Recommended

урок игра в 4 классе
урок игра в 4 классеурок игра в 4 классе
урок игра в 4 классеIngaAfanaseva
 
Racked Identities
Racked IdentitiesRacked Identities
Racked IdentitiesSamar Mubashir
 
Badusha CURRICULUM VITAE_UAE-1
Badusha CURRICULUM VITAE_UAE-1Badusha CURRICULUM VITAE_UAE-1
Badusha CURRICULUM VITAE_UAE-1Badusha Mohinudheen
 
PRESENTACION 1. ESTADISTICA KARELIN MATA
PRESENTACION 1. ESTADISTICA KARELIN MATAPRESENTACION 1. ESTADISTICA KARELIN MATA
PRESENTACION 1. ESTADISTICA KARELIN MATAKarelin Mata
 
Media evaluation post 6
Media evaluation post 6Media evaluation post 6
Media evaluation post 6Reba05
 
Blue brain pptnew
Blue brain pptnewBlue brain pptnew
Blue brain pptnewmrhaneyrhes
 
Pasolini corsari
Pasolini corsariPasolini corsari
Pasolini corsariAma l'ita
 
[DevOps Carioca] Continuous Delivery
[DevOps Carioca] Continuous Delivery[DevOps Carioca] Continuous Delivery
[DevOps Carioca] Continuous DeliverySamanta Cicilia
 
Ap sensation perception new 14 15
Ap sensation perception new 14 15Ap sensation perception new 14 15
Ap sensation perception new 14 15jmclaugh813
 
AP Sensation Perception
AP Sensation Perception AP Sensation Perception
AP Sensation Perception MrAguiar
 
Stick figure (vision)
Stick figure (vision)Stick figure (vision)
Stick figure (vision)bobelster
 
Mba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 AmizoneMba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 AmizoneGOEL'S WORLD
 
Mba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 AmizoneMba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 AmizoneGOEL'S WORLD
 
The newly discovered subconscious experience and its vital role in Customer r...
The newly discovered subconscious experience and its vital role in Customer r...The newly discovered subconscious experience and its vital role in Customer r...
The newly discovered subconscious experience and its vital role in Customer r...Beyond Philosophy
 
Mba Cb Perception 1.1
Mba Cb Perception 1.1Mba Cb Perception 1.1
Mba Cb Perception 1.1GOEL'S WORLD
 
Cb Perception 1.1
Cb Perception 1.1Cb Perception 1.1
Cb Perception 1.1GOEL'S WORLD
 
Persuasion using 5 senses
Persuasion using 5 sensesPersuasion using 5 senses
Persuasion using 5 sensesmrajeshd
 
How to discover your passion
How to discover your passionHow to discover your passion
How to discover your passionSANDRINE SICURO CERCAL
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Perception
Perception Perception
Perception Amira Abdelkarim
 
Skin Deep: GSR
Skin Deep: GSRSkin Deep: GSR
Skin Deep: GSRMRS
 
NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...
NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...
NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...Ralph Poldervaart
 
NIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaal
NIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaalNIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaal
NIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaalRalph Poldervaart
 

More Related Content

Similar to Esomar Deep Dive Into The Mind

Ap sensation perception new 14 15
Ap sensation perception new 14 15Ap sensation perception new 14 15
Ap sensation perception new 14 15jmclaugh813
 
AP Sensation Perception
AP Sensation Perception AP Sensation Perception
AP Sensation Perception MrAguiar
 
Stick figure (vision)
Stick figure (vision)Stick figure (vision)
Stick figure (vision)bobelster
 
Mba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 AmizoneMba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 AmizoneGOEL'S WORLD
 
Mba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 AmizoneMba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 AmizoneGOEL'S WORLD
 
The newly discovered subconscious experience and its vital role in Customer r...
The newly discovered subconscious experience and its vital role in Customer r...The newly discovered subconscious experience and its vital role in Customer r...
The newly discovered subconscious experience and its vital role in Customer r...Beyond Philosophy
 
Mba Cb Perception 1.1
Mba Cb Perception 1.1Mba Cb Perception 1.1
Mba Cb Perception 1.1GOEL'S WORLD
 
Persuasion using 5 senses
Persuasion using 5 sensesPersuasion using 5 senses
Persuasion using 5 sensesmrajeshd
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animatedguesteff55c9
 
Skin Deep: GSR
Skin Deep: GSRSkin Deep: GSR
Skin Deep: GSRMRS
 

Similar to Esomar Deep Dive Into The Mind (20)

Ap sensation perception new 14 15
Ap sensation perception new 14 15Ap sensation perception new 14 15
Ap sensation perception new 14 15
 
AP Sensation Perception
AP Sensation Perception AP Sensation Perception
AP Sensation Perception
 
Stick figure (vision)
Stick figure (vision)Stick figure (vision)
Stick figure (vision)
 
Mba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 AmizoneMba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 Amizone
 
Mba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 AmizoneMba Gen Slides Without Examples4 Amizone
Mba Gen Slides Without Examples4 Amizone
 
The newly discovered subconscious experience and its vital role in Customer r...
The newly discovered subconscious experience and its vital role in Customer r...The newly discovered subconscious experience and its vital role in Customer r...
The newly discovered subconscious experience and its vital role in Customer r...
 
Mba Cb Perception 1.1
Mba Cb Perception 1.1Mba Cb Perception 1.1
Mba Cb Perception 1.1
 
Cb Perception 1.1
Cb Perception 1.1Cb Perception 1.1
Cb Perception 1.1
 
Persuasion using 5 senses
Persuasion using 5 sensesPersuasion using 5 senses
Persuasion using 5 senses
 
How to discover your passion
How to discover your passionHow to discover your passion
How to discover your passion
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animated
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animated
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animated
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animated
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animated
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animated
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animated
 
Introduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq AnimatedIntroduction Presentation Benny 5.1.09 Hq Animated
Introduction Presentation Benny 5.1.09 Hq Animated
 
Perception
Perception Perception
Perception
 
Skin Deep: GSR
Skin Deep: GSRSkin Deep: GSR
Skin Deep: GSR
 

More from Ralph Poldervaart

NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...
NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...
NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...Ralph Poldervaart
 
NIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaal
NIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaalNIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaal
NIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaalRalph Poldervaart
 
Persona maken: Canvas en Voorbeeld
Persona maken: Canvas en VoorbeeldPersona maken: Canvas en Voorbeeld
Persona maken: Canvas en VoorbeeldRalph Poldervaart
 
Content19 Workshop StoryDiggers - DIG YOUR STORY!
Content19 Workshop StoryDiggers - DIG YOUR STORY!Content19 Workshop StoryDiggers - DIG YOUR STORY!
Content19 Workshop StoryDiggers - DIG YOUR STORY!Ralph Poldervaart
 
Content18 - Workshop StoryDiggers (handout)
Content18 - Workshop StoryDiggers (handout)Content18 - Workshop StoryDiggers (handout)
Content18 - Workshop StoryDiggers (handout)Ralph Poldervaart
 
Beeckestijn Clinic: Brand Storytelling (StoryDiggers 26 01-18)
Beeckestijn Clinic: Brand Storytelling (StoryDiggers 26 01-18)Beeckestijn Clinic: Brand Storytelling (StoryDiggers 26 01-18)
Beeckestijn Clinic: Brand Storytelling (StoryDiggers 26 01-18)Ralph Poldervaart
 
Content marketing en storytelling event 2017 - Story Diggers - Brand Storytel...
Content marketing en storytelling event 2017 - Story Diggers - Brand Storytel...Content marketing en storytelling event 2017 - Story Diggers - Brand Storytel...
Content marketing en storytelling event 2017 - Story Diggers - Brand Storytel...Ralph Poldervaart
 
Event Storytelling en Branding - StoryDiggers
Event Storytelling en Branding - StoryDiggersEvent Storytelling en Branding - StoryDiggers
Event Storytelling en Branding - StoryDiggersRalph Poldervaart
 
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017Ralph Poldervaart
 
Brand Storytelling: Hoe gebruik ik verhalen voor mijn merk?
Brand Storytelling: Hoe gebruik ik verhalen voor mijn merk?Brand Storytelling: Hoe gebruik ik verhalen voor mijn merk?
Brand Storytelling: Hoe gebruik ik verhalen voor mijn merk?Ralph Poldervaart
 
Heldenreis Spanje September 2015
Heldenreis Spanje September 2015Heldenreis Spanje September 2015
Heldenreis Spanje September 2015Ralph Poldervaart
 
Congres 'CRM in 1 day' - Persona Company - Buyer Persona's bij PLUS Retail
Congres 'CRM in 1 day' - Persona Company - Buyer Persona's bij PLUS RetailCongres 'CRM in 1 day' - Persona Company - Buyer Persona's bij PLUS Retail
Congres 'CRM in 1 day' - Persona Company - Buyer Persona's bij PLUS RetailRalph Poldervaart
 
Social Storytelling - Content Marketing Event 2014
Social Storytelling - Content Marketing Event 2014Social Storytelling - Content Marketing Event 2014
Social Storytelling - Content Marketing Event 2014Ralph Poldervaart
 
Scheepvaartmuseum - Herdefinitie van de markt met persona's
Scheepvaartmuseum - Herdefinitie van de markt met persona'sScheepvaartmuseum - Herdefinitie van de markt met persona's
Scheepvaartmuseum - Herdefinitie van de markt met persona'sRalph Poldervaart
 
Hoe iedereen binnen PLUS hun persona's omarmt - MIE Presentatie
Hoe iedereen binnen PLUS hun persona's omarmt - MIE PresentatieHoe iedereen binnen PLUS hun persona's omarmt - MIE Presentatie
Hoe iedereen binnen PLUS hun persona's omarmt - MIE PresentatieRalph Poldervaart
 
How to build a persona - Introduction of the 7C model
How to build a persona - Introduction of the 7C modelHow to build a persona - Introduction of the 7C model
How to build a persona - Introduction of the 7C modelRalph Poldervaart
 
Leer de mens in de klant kennen - Persona Company
Leer de mens in de klant kennen - Persona CompanyLeer de mens in de klant kennen - Persona Company
Leer de mens in de klant kennen - Persona CompanyRalph Poldervaart
 
De klant van hoofd naar hart met persona's
De klant van hoofd naar hart met persona'sDe klant van hoofd naar hart met persona's
De klant van hoofd naar hart met persona'sRalph Poldervaart
 

More from Ralph Poldervaart (19)

NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...
NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...
NIMA Marketing Week 2020 - Persona’s bij Smallsteps: een grote stap in klantg...
 
NIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaal
NIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaalNIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaal
NIMA Marketing Week 2020 - Brand Storytelling: het geheim van een goed verhaal
 
Persona maken: Canvas en Voorbeeld
Persona maken: Canvas en VoorbeeldPersona maken: Canvas en Voorbeeld
Persona maken: Canvas en Voorbeeld
 
Content19 Workshop StoryDiggers - DIG YOUR STORY!
Content19 Workshop StoryDiggers - DIG YOUR STORY!Content19 Workshop StoryDiggers - DIG YOUR STORY!
Content19 Workshop StoryDiggers - DIG YOUR STORY!
 
Content18 - Workshop StoryDiggers (handout)
Content18 - Workshop StoryDiggers (handout)Content18 - Workshop StoryDiggers (handout)
Content18 - Workshop StoryDiggers (handout)
 
Beeckestijn Clinic: Brand Storytelling (StoryDiggers 26 01-18)
Beeckestijn Clinic: Brand Storytelling (StoryDiggers 26 01-18)Beeckestijn Clinic: Brand Storytelling (StoryDiggers 26 01-18)
Beeckestijn Clinic: Brand Storytelling (StoryDiggers 26 01-18)
 
Content marketing en storytelling event 2017 - Story Diggers - Brand Storytel...
Content marketing en storytelling event 2017 - Story Diggers - Brand Storytel...Content marketing en storytelling event 2017 - Story Diggers - Brand Storytel...
Content marketing en storytelling event 2017 - Story Diggers - Brand Storytel...
 
Event Storytelling en Branding - StoryDiggers
Event Storytelling en Branding - StoryDiggersEvent Storytelling en Branding - StoryDiggers
Event Storytelling en Branding - StoryDiggers
 
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017
Marketing Insights Event - Brand Storytelling - StoryDiggers 02-02-2017
 
Brand Storytelling: Hoe gebruik ik verhalen voor mijn merk?
Brand Storytelling: Hoe gebruik ik verhalen voor mijn merk?Brand Storytelling: Hoe gebruik ik verhalen voor mijn merk?
Brand Storytelling: Hoe gebruik ik verhalen voor mijn merk?
 
Heldenreis Spanje September 2015
Heldenreis Spanje September 2015Heldenreis Spanje September 2015
Heldenreis Spanje September 2015
 
Congres 'CRM in 1 day' - Persona Company - Buyer Persona's bij PLUS Retail
Congres 'CRM in 1 day' - Persona Company - Buyer Persona's bij PLUS RetailCongres 'CRM in 1 day' - Persona Company - Buyer Persona's bij PLUS Retail
Congres 'CRM in 1 day' - Persona Company - Buyer Persona's bij PLUS Retail
 
Social Storytelling - Content Marketing Event 2014
Social Storytelling - Content Marketing Event 2014Social Storytelling - Content Marketing Event 2014
Social Storytelling - Content Marketing Event 2014
 
Scheepvaartmuseum - Herdefinitie van de markt met persona's
Scheepvaartmuseum - Herdefinitie van de markt met persona'sScheepvaartmuseum - Herdefinitie van de markt met persona's
Scheepvaartmuseum - Herdefinitie van de markt met persona's
 
Hoe iedereen binnen PLUS hun persona's omarmt - MIE Presentatie
Hoe iedereen binnen PLUS hun persona's omarmt - MIE PresentatieHoe iedereen binnen PLUS hun persona's omarmt - MIE Presentatie
Hoe iedereen binnen PLUS hun persona's omarmt - MIE Presentatie
 
How to build a persona - Introduction of the 7C model
How to build a persona - Introduction of the 7C modelHow to build a persona - Introduction of the 7C model
How to build a persona - Introduction of the 7C model
 
Leer de mens in de klant kennen - Persona Company
Leer de mens in de klant kennen - Persona CompanyLeer de mens in de klant kennen - Persona Company
Leer de mens in de klant kennen - Persona Company
 
De klant van hoofd naar hart met persona's
De klant van hoofd naar hart met persona'sDe klant van hoofd naar hart met persona's
De klant van hoofd naar hart met persona's
 
Jongeren en Nieuwe Media
Jongeren en Nieuwe MediaJongeren en Nieuwe Media
Jongeren en Nieuwe Media
 

Esomar Deep Dive Into The Mind

  • 1. A DEEP DIVE INTO THE MIND
  • 2.
  • 3. MIND AS A VCR All our experiences are recorded by sight, sound, touch, smell, taste and feelings.
  • 4.
  • 5. LIMITED ACCESS We do not always have access to our ‘algorithms’, experiences and beliefs. Much of it is stored in the subconscious.
  • 6.
  • 7. MARKET RESEARCH The subconscious plays an important role in our decision making. Market research merely focuses on the conscious mind.
  • 8. STATES OF CONSCIOUSNESS Beta Alpha Theta Delta
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.

Editor's Notes

  1. All our experiences are being recorded. And drive our choices
  2. But we do not always have access
  3. Definition by Wilson