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Once upon a time… in Egypt
Rajna Rajan
Arab Spring
Why now ?
Objective
            A methodology to identify factors that could
            trigger such revolutions…



            ... to predict & pre-empt proactively
Once upon a time…in Egypt




                                            Years




Muhammad Hosni El Sayed Mubarak - President since 1981
The T Challenges
     win



1   A retrospective view of Egypt to arrive at a predictive
    model



2   Capturing the citizens‟ views in authoritarian regimes


             1                                           7
 Most Free                                                   Least Free

                           Civil Liberties     Political Rights



                                             Source : Freedom in the World Survey ‟11
A holistic approach

                       Cultural




                       Society



           Political              Economic
Measuring each dimension



   Socio-cultural    World Values Survey 2000 & 2008




                     Trend Analysis on key macro-economic variables
  Socio-economic     (2001 to 2010)




                     Social Media Netnography (Qualitative)
   Socio-political   Universe Identification – Text Mining – Content Analysis
Hypothesis

                                             Uncertainty
Socio Cultural Dimension


                            Power Distance   Avoidance     Collectivism




                                    Shift in Value System?
Over time, economic issues were #1 priority
                           Poverty biggest problem; Strong support for democracy
Socio Economic Dimension




                                  Fight rising       Stable             Economic
                                     prices         economy              growth

                           2000      18%              47%                    54%

                           2008      70%              70%                    74%




                                                                  Source :WVS figures „00 & „08
Rising trends; Poor economic performance
                                                                                    2010
Socio Economic Dimension


                           Population below poverty line                             22%


                           Unemployment rate                                          9%


                           Inflation                                                  11%


                           Corruption                                               98/178


                           Human Development Index                                101/169
                                           Source : World Bank, IMF, Transparency International; Figures benchmarked to 2001
Socio Political Dimension   Main themes of online conversations…




                            ‟04-‟05


                                      ‟06-‟08

                                                 ‟09-‟10
Socio Political Dimension    Themes that gained traction in 2009 & 2010



                            Police brutality   Corruption        Poverty




                             Human rights violations appeared in tandem with
                             police brutality.
Common emergent issues that triggered the revolution



 Socio-cultural   Socio-economic   1.   Poverty
                                   2.   Unemployment
                                   3.   Corruption
                                   4.   Rising prices
                                   5.   Freedom / Democracy


           Socio-political



Shift in value system not a necessary precursor
Framework




Conventional
Research Approach
                           +                 Neo methodologies
                                             like Social Media
                                             Netnography




360o approach :Monitoring online behavior macro economic parameters along
                                        ,
with cultural shifts if any
Applicability
                Ideal scenario: Barometer for authoritative
                regimes; resulting in proactive handling of
                issues in the better interests of its citizens



                Aid human rights watchers, NGOs, NPOs to
                plan effective & efficient campaigns
“and we all lived happily ever after…”

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Once upon a time...in Egypt

  • 1. Once upon a time… in Egypt Rajna Rajan
  • 3. Objective A methodology to identify factors that could trigger such revolutions… ... to predict & pre-empt proactively
  • 4. Once upon a time…in Egypt Years Muhammad Hosni El Sayed Mubarak - President since 1981
  • 5. The T Challenges win 1 A retrospective view of Egypt to arrive at a predictive model 2 Capturing the citizens‟ views in authoritarian regimes 1 7 Most Free Least Free Civil Liberties Political Rights Source : Freedom in the World Survey ‟11
  • 6. A holistic approach Cultural Society Political Economic
  • 7. Measuring each dimension Socio-cultural World Values Survey 2000 & 2008 Trend Analysis on key macro-economic variables Socio-economic (2001 to 2010) Social Media Netnography (Qualitative) Socio-political Universe Identification – Text Mining – Content Analysis
  • 8. Hypothesis Uncertainty Socio Cultural Dimension Power Distance Avoidance Collectivism Shift in Value System?
  • 9. Over time, economic issues were #1 priority Poverty biggest problem; Strong support for democracy Socio Economic Dimension Fight rising Stable Economic prices economy growth 2000 18% 47% 54% 2008 70% 70% 74% Source :WVS figures „00 & „08
  • 10. Rising trends; Poor economic performance 2010 Socio Economic Dimension Population below poverty line 22% Unemployment rate 9% Inflation 11% Corruption 98/178 Human Development Index 101/169 Source : World Bank, IMF, Transparency International; Figures benchmarked to 2001
  • 11. Socio Political Dimension Main themes of online conversations… ‟04-‟05 ‟06-‟08 ‟09-‟10
  • 12. Socio Political Dimension Themes that gained traction in 2009 & 2010 Police brutality Corruption Poverty Human rights violations appeared in tandem with police brutality.
  • 13. Common emergent issues that triggered the revolution Socio-cultural Socio-economic 1. Poverty 2. Unemployment 3. Corruption 4. Rising prices 5. Freedom / Democracy Socio-political Shift in value system not a necessary precursor
  • 14. Framework Conventional Research Approach + Neo methodologies like Social Media Netnography 360o approach :Monitoring online behavior macro economic parameters along , with cultural shifts if any
  • 15. Applicability Ideal scenario: Barometer for authoritative regimes; resulting in proactive handling of issues in the better interests of its citizens Aid human rights watchers, NGOs, NPOs to plan effective & efficient campaigns
  • 16. “and we all lived happily ever after…”