Top 10 online kids' behavioral trends analyzing a kids virtual world where kids aged 5-12 frequent

1. Top 10 online kids‟ behavioral trends
revealed
Lessons from Chimpoo.com, a games2win property

2. Chimpoo is a virtual word where kids own a fun monkey

3. Breakup ofChimpoo users
Age % Country %
Below 5 1 United States 38
5 yrs - 7 yrs 9 Canada 8
8yrs - 10 yrs 39 United Kingdom 6
11 yrs - 13 yrs 33 India 6
13 and Above 18 ROW 42
Gender %
Girls 75
Boys 25
Total Users: 851,505

4. Kids love to chat

5. Kids love to chat
• For Child Protection, Chimpoo.com had “canned” chat –
kids could choose from a preset selection of chats and
phrases.
• Kids demanded free chat, we gave them free chat*
• Visits shot up and time spent went up from 8:11 minutes
to 11:33 minutes per user session.
Notes: *the Chimpoo version of free chat is unique – moderators check 24 X 7 X 365
every single chat that is transmitted. Only after they approve, does the chat enter the
system.

6. Kids love humor

7. Kids love humor
• Watching ChimpooToons is the second most popular
activity on the site after games.
• The most popular toon is the one where Miss Chimpoo
wins a Miss Universe award and cries and cries till she
nearly drowns in her tears.
• The comedy nature of the animations no doubt added to
the success, but the sarcastic twist in the tale was not
lost on kids.

8. Kids love exaggeration

9. Kids love exaggeration
• To make kids a part of Chimpoo, we run the Rich and
Famous contests where they have to draw on a topic
• The best entries are featured on Chimpoo besides
winning virtual currency
• TheChimpooGaGa contest we did was a huge hit

10. Kids love surprises

11. Kids love surprises
• Christmas Tree was placed on one of the lands
• Kids had to place their chimpoo next to the tree
• They were asked to close their eyes and make a wish
and click on the tree
• The tree showered virtual currency as surprise gift
• Has been one of the best promotions ever

12. Kids love fantasy

13. Kids love fantasy
• When Prince William got married to Kate, we released
the royal wedding outfits for sale on Chimpoo
• Overnight, Chimpoos were prancing around the world
wearing the Bridal outfit
• What we realized in hindsight is that every girl wants to
be a princess.

14. Kids love to flaunt
Outfits Props

15. Kids love to flaunt
• Kids can personalize their avatars and houses by buying
outfits and props
• Outfits can be seen by other chimpoos as they travel
across lands
• Props can only be seen by friends who visit your house
• Outfits outsell props 3:1

16. Kids respect authority

17. Kids respect authority
Q. How do you tell a kid that her chat is the process of
being moderated for her safety?
A. You tell her that aChimpoo policewoman is checking it
Result: Only 2% of chat is rejected by moderators

18. Kids are impatient

19. Kids are impatient
• Kids buy virtual assets from a catalogue which is
designed like a scrap book
• Kids rarely go beyond the first 3 pages of the catalogue

20. Facebook login doesn‟t work
Only 3% of Chimpoo users use Facebook Login

21. Pester Power works

22. Pester Power works
• Kids don‟t have wallets, they pester their parents (95% moms) for
Chimpoo subscriptions.
• Parents rarely agree right away; they procrastinate, delay and just
hope that kids will forget.
• But kids rarely forget and keep pestering till the parent finally
succumbs and „gives-in‟.
• We measured the number of times kids from different countries visit
the site till they become paying members.
• We call it the „Give In‟ moment – that exact moment when kids win
and parents give up.

23. But differently in different countries
Number of visits by the child to
Country of visitor
chimpoo.com before the Parent paid
United Kingdom 8
United States 13
France 21
Thailand 48
India 61
Global Average 13
• The Global average is 13 visits, which means that it‟s not really easy to
convince your parents to buy anything for you at the snap of a finger.
• Kids in the UK need to work the least (8 visits), kids in the USA (13 visits)
are almost at par with the world – but it‟s the kids in India (61 visits), for
instance, who really have to work hard!

24. What do Kids think of Chimpoo?
“C-cute
H-honest
I-intelegent
M-modest
P-polite
O-obvious
O-obidiant
That‟s why CHIMPOO”
Chimpoouser - Chumpdale
Chimpoo is a reflection of its users

25. A little more about Chimpoo.com
On an average, Chimpoo.com gets 15,000 visitors a day
Our audience is girls centric, between the ages of 8-11, with pre-dominant
traffic from Canada, USA, UK and Europe!

26. On the lands, Chimpoosplay from over 34 games &
earn coins

27. Using these coins, Chimpooscan then buy
virtual clothes and other fun stuff!

28. Chimpoosown lots of interesting houses!
Candy Palace

29. Let’s Partner!
Raj Menon - LinkedIn Profile
Director–Business
raj@games2win.com