Presentation given at the Internet Society's Startup talk in 2012.

1. How
to
raise
$US
1M
seed
funds
from
Hong
Kong
simon@frenzoo.com
@simonhk

4. Launched
back
in
2009
“The
first
3d
virtual
world
on
the
web”
Press!
Hype!
On
top
of
the
world!

6. Reached:
#1
free
RPG
on
iOS
#1
free
game
on
Kindle
Fire
Raised
1M
in
new
funding
1
Million
users
in
two
weeks

7. Tips
for
raising
out
of
HK
(hard
learned
lessons)

8. Make
something
people
want
(and
get
some
revenues)

9. Increase
your
runway!

10. It’s
a
full
Wme
job

11. Do
you
know…
1/
What
is
a
full
ratchet
clause?
2/
Does
a
converWble
note
convert
in
an
acquisiWon?
3/
What
is
the
current
trend
of
note
caps
etc

12. Study
Up

13. Prep
well
for
possible
quesWons
What
do
you
want
out
of
this
company?
What
will
you
do
with
the
funds?
What’s
to
stop
company
X
doing
that?
How
are
you
going
to
enter
China
market?
etc

14. SERAP
is
your
friend

15. Singapore
is
also
your
friend

16. AlternaWve
funding
sources
*

17. Finding
your
angels

18. Good
starWng
points
in
HK

19. Groups
can
be
explosive*

20. Angel
List

21. It’s
a
numbers
game

22. Tip
#
–
CampaignMonitor
is
your
friend

23. Research
your
investors

24. Research
yourself

25. Four
Key
Things
to
afract
HK
angels
a)
TracWon
b)
Social
proof
c)
A
carrot
d)
Call
to
acWon

26. TracWon

27. Social
proof

28. Carrot

29. Call
to
acWon

30. ABO:
Always
Be
Oversubscribed

31. What
do
you
need
to
pitch?

32. You
will
need…
Elevator
pitch
Video
Pitch
deck
Expanded
deck
1
page
teaser
3
year
P&L
projecWon
Cap
table

33. Elevator
pitch
is
yr
beaWng
heart
“Plukka sells fine designer “8securities is the
jewelry at a fraction of world's smartest
the usual retail price”! online brokerage.”!

34. A
great
video
pitches
itself

35. Cap
Table

36. QUIZ
1/
What
is
the
likely
exit
valuaWon
for
your
company?
2/
What
is
your
return
user
rate
amer
a
month?
3/
What
is
the
age
breakdown
of
your
users?

37. Hacking
pitching
skills

38. Watch
Shark
Tank

39. PracWce
your
pitch

40. Closing

41. Face
to
Face
Wme
is
invaluable

42. Time
your
round
with
your
momentum

43. Be
reasonable
in
negoWaWons

44. Where
can
I
get
help
with
this
stuff?

45. Tip
#
–
When
in
doubt…

46. Tip
#
–
Get
advice
from
friends

47. Happy
to
chat
Let
me
buy
you
coffee

48. Thanks!
simon@frenzoo.com
Twifer
@simonhk
Blog
IteraWngFun.com