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Experian Automotive
The Business Value of Data
Resource Management

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Presented to Prof. Manikant Iyer
Group Members
Ahana Sharma
Roshan M R
Uday Kanth S
Sachin Saxena
Tameemuddin

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Company Information
 Name: Experian
 Experian is a global information solutions company
 Headquarters in Nottingham, UK and Costa Mesa, Calif., U.S.
 Annual sales exceed £1.4 billion/$2.5 billion
 Employing 12,000 people
 Clients in over 60 countries

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Case Summary
 Experian, a unit of London-based GUS-PLC, runs one of the
largest credit reporting agencies in US.
 It wanted to create new business opportunities by expanding
beyond credit checks for automobile loans.
 If it could collect vehicle data from nation’s various motor-
vehicles department and blend it with data like change-of-
address records, then its Experian automotive division could
sell this data to various customers like automotive retailers
and toll collectors.

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Case Summary Contd….
 The biggest challenge to Experian was to blend the data
from different government depts. which were in different
formats
 Fortunately off-the-shelf software tolls for extracting,
transforming and loading data (ETL tools from vendors like
Informatica, Oracle, Sybase etc) makes it economical to
combine very large data repositories.
 Using ETL tools along with IBM’s DB2 database system,
Experian Automotive created a database that processes 175
million transactions per month and has created a variety of
new streams of revenues.
 Now, for $10.99 a query, Experian can make available via the
web the ownership history for any vehicle in the US.

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Case Summary Contd….
 The new automotive database – includes Experian’s own
corporate records, data from 30000 credit granters and
address-change information licensed from the US-postal
department.The result- Experian offers more comprehensive
information than that maintained by state DMV and auto
manufacturers
 This gold mine of information will help the auto-parts and
automakers to recall their customers efficiently about
repairs, replacement and upgrades.
 Experian’s automotive database is the 10th
largest in the
world. But the company says the relational database is
managed by just three IT professionals.

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The Issues of the case
 How do the database software tools discussed in this
case help companies exploit their data resources?
The companies of present day have a vast repository of
data.The problem is to derive meaning and using this
data as a business strength.
It is evident from the EXPERION case that the data
resources can be utilized to create new business
opportunity and increase profitability of the
organization. In doing so the database software tools
play a major role.

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The Issues of the case
The different database resources will be in different formats.
It will be very difficult to inter-relate these resources and
have an integrated database system. Fortunately the ETL and
other database software tools helps to have an effective and
efficient integrated database system.

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The Issues of the case
 What is the business value of automotive
database created by Experion?
The automotive database created by Experion is of great
business value because of the following reasons.
1.The data provided by the system is of great demand for
vehicle manufacturers.
2.The data is of importance to the toll collectors for checking
the license plate of people who falter in paying toll.
3.The utility of the system also extends to Auto auction
companies to check the histories of millions of cars.

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The Issues of the case
 What other business opportunities could you recommend
to Experion that would capitalize on their automotive
database?
The other business opportunities that Experion can
capitalize on are
1.The database can provide meaningful patterns for auto
insurance companies.
2.The Automotive database will be a gold mine for people
who are looking for used cars.
3.The Automotive database will also cater to necessity of
Hospital during accidental casualties.

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New Press Releases by
Experian
 Costa Mesa, Calif. — Feb. 6, 2006. Debt buyers gain edge in
portfolio purchase decisions with advanced analysis tool
from Experian
 Debt Portfolio Evaluator SM gives debt buyers superior
analytics and detailed credit analysis during due-diligence
process.
 Irvine, Calif., Feb. 1, 2006. Experian study highlights key
differences between consumers with high and low credit
scores
 A comparison of five key categories impacting credit scores
reveals interesting differences between consumers in both
groups

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Conclusion
 From the above discussed case we realize that a database
system, when properly implemented effectively, will provide
a host of business opportunities which will be a good source
of income and increase the profitability of the companies.