Overview of LightRay platform

1. Corporate Presentation

2. Corporate Presentation
Content
What is LightRay?
How it works?
Our services
Our business model
Sample queries
Sample reports
Process

3. Corporate Presentation
What is LightRay?
Corporate Presentation

4. Corporate Presentation
LightRay is a platform for actionable market intelligence
focussed on providing business insights to marketing and sales
professionals in the B2B space, law firms/ law enforcement, and
the business management firms across the world
and who do we cater to?

5. Corporate Presentation
How it Works?
Corporate Presentation

6. Corporate Presentation
How it works

7. Corporate Presentation
Our services
Corporate Presentation

8. Corporate Presentation
Query
A leading Test Automation product company wanted
to map the WW customers of core banking products
with relevant contact details of QA / Testing
Managers for their marketing campaigns
Solution
E4u was able to provide the sample details within 12
hours and after customer approval, it could deliver
the final output consisting of thousands of records
within 7 business days
Query
The Head of Sales of an Internet Security
company had a crucial prospect call with the
CIO of an Asset Management Company in the
United States
Solution
E4u helped qualify the lead by providing Info
landscape of the target prospect within 2
hours of the request being placed
1
Targeted
marketing
Supercharge
sales
2
4
Management
consulting /
private equity /
venture capitalist
Business
research
partner for
law firms
Query
The Business Research Team of a leading Law
firm wanted to understand the regulatory
framework for Bio-Technology companies to set
up operations in Australia
Solution
E4u was able to deliver a ToC and a Story Board
within 3 hours of receiving the request and post
client approvals, were able to churn the final
report within 72 hours
Query
A leading Venture Capital firm wanted us to
track the market potential for Payroll
software for the Latin America region
Solution
E4u was able to identify the market
potential, track down the early adopters,
profile the key contacts within the identified
companies in less than 48 hours
3

9. Corporate Presentation
Business model
Corporate Presentation

10. Corporate Presentation
Target
Audience
B2B sales and marketing
professionals/
companies, Lawyers and
Law Firms, Law
Enforcement,
Management Consulting/
PE/VC Firms
Sales
Model
Contact via digital
marketing, referrals, word
of mouth
Allow queries to be posted
to receive sample data
within 24 hours
Convert sample query into
a paid customer
Convert customers to
subscribers
Operations
Model
Market Analyst teams
trained in big data,
stochastics and reporting,
respond to sample
Once customer confirms
the order, Core Delivery
team takes over
Financial
Model
Sample report is free
Avg. price per report
USD5000
Avg. closure cycle
1 week

11. Corporate Presentation
Sample queries
Corporate Presentation

12. Corporate Presentation
I want to know the SE Asia users of Temenos/ T24 Core Banking systems
I need a list of organizations running Oracle DBMS on the IBM AIX platform in United States
I would like to have a list of IT contacts and companies who are CA customer in Benelux
I want to see the worldwide user-base of IDIT software
I want to see the worldwide customer list of Jobscience Inc.
I would like to source a list of customers of Ricoh Australia in Melbourne
Source legitimate and current direct contact information of suitable titles and roles at our target companies

13. Corporate Presentation
Sample reports
Corporate Presentation

14. How can we be of more help?
 Our research shows that the Temenos customer universe is roughly to the count of 1600 over 150 countries
 We can provide the WW customer universe of Temenos with relevant titles within 5 business days
 We can additionally provide the IT landscape of the prospects that you feel are relevant to be chased
 We can run a marketing campaign focused on client’s value proposition to the Temenos customer base and nurture the leads to
MQLs & SQLs
 In addition, we can enhance your addressable market by providing the user base of other product universes like Finacle, SAP,
FrontArena, Oracle Financial Services software and other products focused on core banking, risk, and treasury systems
• Coverage across APAC
• Reach of IT landscape + relevant contacts within these companies
Query
I want to know the SE Asia users of Temenos / T24 Core Banking systems
Response
Using LightRay Big Data platform, we have researched and determined the user base of Temenos
T24 core banking system in SE Asia. Post this activity, our team of analysts have created a sample
list for your review with customer names, customer sites & modules being implemented.
Use Case 1 – Requestor – A leading core banking software company

15. Query
Hi, I would like to have a list of IT contacts and companies who are CA customer in Benelux
Conclusions:
We have profiled 20 companies and expanded 5 companies with relevant titles over 22 rows
keeping in mind the potential needs you would have with the information
How can we be of more help?
1. Identify customers of CA Technologies in Benelux region
2. Expand the identified companies with relevant titles
3. Run email campaigns with the Call To Action for calls and conversations between the target audience and client
4. We can identify the entire universe of customers within 5 days and expand the identified names with relevant titles within 10
days
Use Case 2 – Requestor – A leading cloud computing company

16. How can we be of more help?
 Doing in-depth research of specific customer sites in terms of the IT landscape in context to Gradatim and IDIT
 Benchmark implementation cycles from “license purchase to Go Live” and provide comparable metrics for Direct Asia’s use
 Expand relevant details for all the remaining customers’ sites
Query
I want to see the worldwide user-base of IDIT software
Response
Using the LightRay Big Data platform, we have researched and determined the total universe of IDIT
customers which are about 50 sites worldwide. Post this activity, our team of analysts have created a
sample list for your review with customer names & customer sites
Use Case 3 – Requestor – A leading BFSI product company

17. Use Case 4 – Requestor – A network infrastructure company
Query
I want to see the worldwide customer list of Jobscience Inc.
Response
Using the LightRay Big Data platform, we have researched and determined the total universe of Jobscience
customers as 500. There are about 135 customers based in APAC (regional as well as global) with about 40 in
the ANZ region. Overall Jobscience seems to have a focus on Healthcare, Education, and 2/3 member staffing
companies. 2Cloudnine based out of Melbourne is Jobscience’s exclusive implementation partner. Ownership
seems blurry – looks like common shareholders between Jobscience and 2Cloudnine. There is also a
poaching of customers happening between Jobscience and client’s customers, something which is common
when senior people from client company migrate to Jobscience
How can we be of more help?
 Expand the Jobscience universe of 500 customers (Priority being ANZ followed by APAC)
 Run a CRM campaign to the 500 prospects and “do the dance” to qualify them as prospects for your sales team
 Understand pricing, volume of applicants handled/ site; in other words, go ‘deep’ across the accounts of your choice/ parameters and
revert back with credible data for your sales team’s account plans
 Enough evidence is seen between Payroll/ CRM and ATS being bundled together – reseller/ partner ecosystem the same. We could
conduct campaigns to
1. Identification
• Understand partners across the reseller, implementation, distribution ecosystem across the markets of your choice
2. Sign-up
• Communicate the value proposition and bring them to a signature stage for your market development folks
3. Enable
• Implement and manage a client monitored enablement program and get them up to speed

18. Use Case 5 – Requestor – A print solutions company
Query
I would like to source a list of customers of Ricoh Australia in Melbourne
Response
Using the LightRay Big Data platform, we have researched and determined the overall universe of
Ricoh’s MDS customers in Australia and Melbourne. The total universe of MDS customers in AU is 500
with Melbourne covering approximately 30% of the overall universe. We see a distinct trend towards
Insurance, Healthcare, and companies with distributed locations
How can we be of more help?
• Provide the expanded list of MDS customers for Melbourne and other regions of priority
 We can provide the WW customer universe of Ricoh with IT, Procurement and operations titles within 5 business days
 We can additionally provide the IT landscape of the prospects that you feel are relevant to be chased
 We can run a marketing campaign focused on client’s value proposition to the Ricoh customer base and nurture the leads to
MQLs & SQLs
 In addition, we can enhance your addressable market by providing IT, procurement and operations titles of your competitors
 Coverage across APAC markets
 Reach of IT landscape + relevant contacts within these companies

19. Use Case 6 – Requestor – A leading BFSI product company
Query
I want a list of SunGard Quantum (now owned by FIS) clients in EMEA
Response
Using the LightRay Big Data platform, we have researched and determined your target accounts and key
contact details
Key Observations:
• As a sample, we have profiled 15 accounts and expanded 5 of them with relevant titles up to 30 rows
keeping in mind the potential needs you would have with the information
• SunGard Quantum customer universe is roughly to the count of 2,200 accounts and if the sample output
is fine, we can provide you the contact details of all the accounts with 5 titles per account within 4
weeks of your go-ahead
• The cost of the project will be on a transactional basis depending on the number of records delivered
• We can additionally provide the IT landscape of the prospects that you feel are relevant to be chased.
Samples of ‘IT landscapes’ are enclosed for your reference
How can we be of more help?
 We can enhance your addressable market by providing the user base of other product universes like Misys, Wall Street Systems,
Fiserv and other products focused on Treasury & Risk Management
• Reach of IT landscape + relevant contacts within these accounts

20. Use Case 7 – Requestor – A leading HR software company
Query
List of users of Ramco, SuccessFactors and Oracle HRMS products/ Identify potential prospects with employee size between 1000 to
3000
Response
Using the LightRay Big Data platform, we have researched & created a sample file for your review &
feedback
Key Observations and Recommendation:
• Companies with employee size 1000 to 3000 have been chosen as we feel you should target these
companies initially
• Geo is limited to India for this sample but can be expanded to other regions depending on your
requirement and strength
• After profiling your website, we have estimated that titles and roles under IT, HR, Payroll and
Finance would be the apt titles to be identified and expanded
• The total universe for the stated scope would be approx. 1000 companies
• If the sample output is fine, we can provide you the contact details of all the 1000 companies with
five titles per company within 7 business days of your go-ahead

21. Corporate Presentation
Visit www.lightray.in
& type your query
Signup with your basic
details & submit
Receive a free sample
report along with an
estimated price on your
registered email ID
After your approval, the full
report will be created
within the agreed timelines
Once your report is ready
we will send an email with
the total cost
Pay online & receive the
complete report
LightRay Process

22. Corporate Presentation
Thank you
Corporate Presentation