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nishtha@collabcentral.com	
  
Social	
  invites	
  
nishtha@collabcentral.com	
  
Social	
  invites	
  
h1ps://
www.facebook.com/
adtechchina?pnref=story	
  
April	
  16	
  -­‐	
  D-­‐Day	
  
nishtha@collabcentral.com	
  
May	
  16	
  2015	
  	
  
May	
  16	
  2015	
  	
  
CORE	
  TEAM	
  
Energizer
nishtha@collabcentral.com	
  
Energizer!	
  
nishtha@collabcentral.com	
  
Energizer!	
  
The	
  brief!	
  
nishtha@collabcentral.com	
  
Energizer
1.	
   2.	
   3.	
  
4.	
   5.	
  
nishtha@collabcentral.com	
  
Challenge	
  1	
  -­‐	
  Increase	
  frequency	
  of	
  consumpKon
1.A	
  &	
  1.B	
  
Insight	
  
Chinese	
  consumers	
 ...
Challenge	
  5	
  –	
  Combat	
  Showrooming.	
  Drive	
  offline	
  traffic	
  online.
5.A	
  &	
  5.B	
  
Insight	
  
Offline	...
The	
  SKmulus!	
  
Live	
  demo’s	
  &	
  cases	
  
nishtha@collabcentral.com	
  
nishtha@collabcentral.com	
  
O2O	
  implementaKon	
  via	
  iBeacon
nishtha@collabcentral.com	
  
Cubaka	
  is	
  the	
  next	
  genera0on	
  of	
  retail	
  media	
  	
  
space	
  providing	
  digital	
  consumer	
  eng...
The	
  SKmulus!	
  
Live	
  demo’s	
  &	
  cases	
  
The	
  Play!	
  
SKmulus,	
  templates,	
  tools,	
  rewards,	
  mentors	
  by	
  their	
  side	
  
nishtha@collabcentral....
The	
  Play!	
  
Energizer!	
  
Energizer!	
  
nishtha@collabcentral.com	
  
Energizer!	
  
Energizer!	
  
Energizer
You’ve	
  got	
  to	
  start	
  with	
  the	
  customer	
  	
  	
  
experience	
  and	
  work	
  back	
  toward	...
Live	
  Feedback	
  snippets	
  
nishtha@collabcentral.com	
  
Energizer!	
  
SUMMARY:	
  95	
  PARTICIPANTS	
  (OUTNUMBERING	
  OUR	
  CAP	
  OF	
  70	
  MAX).	
  22	
  INDUSTRY	
  EXP...
Energizer!	
  
UnKl	
  we	
  meet	
  again	
  
nishtha@collabcentral.com	
  
CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta
CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta
CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta
CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta
CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta
CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta
CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta
CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta
CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta
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CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta

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First of it's kind super collaborative hackathon taste at an industry forum by CollabCentral Consulting, Inc. | Nishtha Mehta. Bringing over 18 brand and tech experts as collaborative, with over 95+ participants. Learn-by-doing. Bringing such learning programs combined with hackathons to crack real live business challenges with actionable outcomes. Contact nishtha@collabcentral.com if you want to run capability building programs, hackathons, gamified learning and development programs for your organisations, teams and brands

Published in: Leadership & Management
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CollabCentral's Mini-Hackathon at adtech China 2015 Summary from Nishtha Mehta

  1. 1. nishtha@collabcentral.com  
  2. 2. Social  invites   nishtha@collabcentral.com  
  3. 3. Social  invites  
  4. 4. h1ps:// www.facebook.com/ adtechchina?pnref=story  
  5. 5. April  16  -­‐  D-­‐Day   nishtha@collabcentral.com  
  6. 6. May  16  2015    
  7. 7. May  16  2015     CORE  TEAM  
  8. 8. Energizer nishtha@collabcentral.com  
  9. 9. Energizer!   nishtha@collabcentral.com  
  10. 10. Energizer!  
  11. 11. The  brief!   nishtha@collabcentral.com  
  12. 12. Energizer 1.   2.   3.   4.   5.   nishtha@collabcentral.com  
  13. 13. Challenge  1  -­‐  Increase  frequency  of  consumpKon 1.A  &  1.B   Insight   Chinese  consumers  clearly  focus  more  on   value,  than  brand  loyalty.  And  especially  for   the  foods  &  beverages  category,  incenDves   and  promoDons  have  become  a  norm  to   keep  consumers  coming  back  to  pick  up  the   brand!  Definitely,  not  sustainable  for   businesses  in  the  long  run.  How  can  we  get   the  same  user  to  buy  our  brand  the                       next  4me  he  or  she  is  hungry/  thirsty?           nishtha@collabcentral.com  
  14. 14. Challenge  5  –  Combat  Showrooming.  Drive  offline  traffic  online. 5.A  &  5.B   Insight   Offline  store  promoters  are  increasingly  being  ignored   by  shoppers,  who  are  browsing  offline,  checking  on   their  phones  (showrooming),  and  then  going  ahead  to   make  their  purchases  online.  Chinese  shoppers  prefer   to  access  product  informaDon  and  reviews  on  their   phone  than  to  speak  to  a  sales  person  in  the  store.   They  also  trust  the  informaDon  that’s  accessible  on   their  phone  more  than  the  instore  sales  person.                                                                       How  can  we  guide  them  with  the                                                           right  assistance    from  offline  to  online,                                                                             without  loosing  them  to  compe44on?       nishtha@collabcentral.com  
  15. 15. The  SKmulus!   Live  demo’s  &  cases   nishtha@collabcentral.com  
  16. 16. nishtha@collabcentral.com  
  17. 17. O2O  implementaKon  via  iBeacon nishtha@collabcentral.com  
  18. 18. Cubaka  is  the  next  genera0on  of  retail  media     space  providing  digital  consumer  engagement  at  scale.   促巴卡是新一代的卖场媒体,可以大规模实现数字化消费者互动。   nishtha@collabcentral.com  
  19. 19. The  SKmulus!   Live  demo’s  &  cases  
  20. 20. The  Play!   SKmulus,  templates,  tools,  rewards,  mentors  by  their  side   nishtha@collabcentral.com  
  21. 21. The  Play!  
  22. 22. Energizer!  
  23. 23. Energizer!   nishtha@collabcentral.com  
  24. 24. Energizer!  
  25. 25. Energizer!  
  26. 26. Energizer You’ve  got  to  start  with  the  customer       experience  and  work  back  toward  the   technology  –  not  the  other  way  around.   nishtha@collabcentral.com  
  27. 27. Live  Feedback  snippets   nishtha@collabcentral.com  
  28. 28. Energizer!   SUMMARY:  95  PARTICIPANTS  (OUTNUMBERING  OUR  CAP  OF  70  MAX).  22  INDUSTRY  EXPERTS   AS  COLLABORATORS.  FROM  PASSIVE  LISTENING  TO  ACTIVE  PARTICIPATION  &  LEARNING.   CLARITY  ON  PLANNING  O20  CONSUMER  JOURNEYS  WITH  A  STRUCTURED  THINKING  PROCESS,   WHILE  CHALLENGING  US  TO  THINK  ABOUT  LEVERAGING  OTHER  MEDIA/  PARTNER  RESOURCE     TO  MAKE  ANY  PILOT  SUCCESSFUL    
  29. 29. Energizer!  
  30. 30. UnKl  we  meet  again   nishtha@collabcentral.com  

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