ENGINEERING ECONOMICS & MANAGEMENT

1. Presentation by:
Raj sevak
ENGINEERING ECONOMICS & MANAGEMENT

2.  "Green or Environmental Marketing consists of all
activities designed to generate and facilitate any
exchanges intended to satisfy human needs or wants,
such that the satisfaction of these needs and wants
occurs, with minimal detrimental impact on the
natural environment."

3.  Sustainable marketing is the process of creating,
communicating, and delivering value to customers and
companies in such a way that both natural and human
capital are preserved or enhanced throughout.

4.  Opportunities or competitive advantage.
 Corporate social responsibilities (CSR).
 Government pressure.
 Competitive pressure.
 Cost or profit issues.

5. FINANCIAL SERVICES
 Use of electronic printing media.
 Use of technology to cut short the usage of paper.
 High accessibility rate to reduce the mile coverage by
the users and the executives.
 Use of air conditioners with high star-rating and CFL
lighting to reduce power consumption.

6.  Wide spread public transport system.
 Heavy investment to avoid use of diesel.
 Electric vehicles for rent.

7.  Use of electronic media to avoid paper and other
stationary.
 Make students participate in social welfare activities.
 Maintain greenery in the campus.
 Discourage the use of personal vehicles.
 Use power efficient equipment

8.  Discourage plastic bags.
 Wax paper printing.
 Online trading.
 Help raise funds for needy.
 Moderate lighting.
 Spread maximum products.
 Promote green products

9. Companies that develop new and improved products
and services with environment inputs in mind give
themselves access to new markets, increase their profit
sustainability, and enjoy a competitive advantage over
the companies which are not concerned for the
environment.

10.  Green products require renewable and recyclable
material, which is costly.
 Requires a technology, which requires huge
investment in R & D.
 Water treatment technology, which is too costly.
 Majority of the people are not aware of green products
and their uses.
 Majority of the consumers are not willing to pay a
premium for green products.

11.  Improve awareness about green products and there
effectiveness.
 Green products should be priced according to it’s
quality.
 There should not be more price difference between
standard product and green product.
 Green product’s quality should be better than standard
products.

12.  Greenwashing is the practice of making an
unsubstantiated or misleading claim about the
environmental benefits of a product, service,
technology or company practice.

13.  LG India has been a pioneer is making
electronic gadgets that are eco-friendly.
Recently, it has launched a LED E60 and
E90 series monitor for the Indian market. Its
USP is that it consumes 40% less energy
than conventional LED monitors. Also, they
hardly used halogen or mercury, trying to
keep down the use of hazardous materials in
their products.

14.  HCL is another brand that is trying to introduce eco-
friendly products in the market and it has recently
launched the HCL ME 40 notebooks. These notebooks
do not use any polyvinyl chloride (PVC) material or
other harmful chemicals and the Bureau of Energy
Efficiency already given it a five star rating.

15.  Green marketing is developing currently at low speed,
Bu its devlopment speed is increases.
 Green marketing products are More benefecial to us
and to Nature also