Understanding Web Analytics

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Understanding Web Analytics

  1. 1. UNDERSTANDING WEB ANALYTICS
  2. 2. INDEXChapter 1 – What is web analytics?Chapter 2 – How does it help?Chapter 3 – What does it tell?Chapter 4 – How does it work?Chapter 5 – Why use it?Chapter 6 – Features of web analytics.Chapter 7 – Additional features.Chapter 8 – Why web analytics as a career?
  3. 3. CHAPTER 1What is web analytics?
  4. 4.  Web analytics is the measurement, collection, analysis and reporting of website data for purposes of understanding and optimizing web usage. Web analytics tools measure your website traffic and delivers the data that can be easily understood in order to optimize the website for a better ROI.
  5. 5. CHAPTER 2How does it help?
  6. 6.  Business and market research Assess and improve effectiveness of a website. Gauge traffic and popularity trends Estimate how traffic changes with a campaign.
  7. 7. CHAPTER 3What does it tell?
  8. 8.  Which marketing initiatives are most effective? Which online ad is most effective? What are traffic patterns on my website? Whichcustomer segments are most valuable?
  9. 9.  Where are my visitors coming from and what do they do on my site? How can my website convert more visitors into customers? Why do so many people leave my site without doing what I want? What content are people interested in?
  10. 10. CHAPTER 4How does it work?
  11. 11. Visitor arrives at your website CMS (Serves content)Call goes out to Optimal Visitor Profile Content content decision Repository library sent to CMS First-time visitor build profile retrieve profile Repeat visitor Visitor Profile Self-learning Repository Predictive Modeling Engine
  12. 12. CHAPTER 5Why use it?
  13. 13. Because it answers your questions.
  14. 14. Questions data can answer…
  15. 15. Q 1. How do people find me online?
  16. 16. Direct Traffic
  17. 17. Search Engine Traffic G
  18. 18. Referral Traffic G
  19. 19. Ad Traffic G
  20. 20. Keyword Traffic G
  21. 21. Q 2. Where do they come from?
  22. 22. Location Report
  23. 23. Q 3. What do they see on my site?
  24. 24. Heat Map Report
  25. 25. Q 4. Are they valuable?
  26. 26. Ecommerce Report
  27. 27. CHAPTER 6Features of web analytics.
  28. 28.  Content Analytics Mobile Analytics Conversion Analytics Social Analytics Advertising Analytics
  29. 29. CHAPTER 7Additional features.
  30. 30. Track offline campaigns
  31. 31. Filter your data
  32. 32. Track your website goals
  33. 33. Customizable dashboards
  34. 34. Compare any date range
  35. 35. Export data in any format
  36. 36. Visitor segmentation Visitor Member Customer
  37. 37. CHAPTER 8Why web analytics as a career?
  38. 38.  Less competition as it is not a well known career opportunity. All the corporate companies with an online presence require a web analyst to help them increase their ROI.
  39. 39. Thank You...

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