Website development
Building a new website for Austin Lyric Opera
Selected vendor: Venture Industries Online
Total spent: $6,500
Time frame: 3 months

Four core concepts
 Driving conversions
 All roads should lead to a conversion. The ticket buying process needs to
be straightforward, simple and seamless; from campaign source to order
confirmation.
 Data collection
 How do patrons get to our website? What do they do when they arrive?
We need to track the entirety of the sales funnel.
 Highly customizable
 A responsive website that can handle breaking news, custom landing
pages and continuously revolving sales and institutional messages.
 Easily manageable
 Staff with little technology skills should be able to make basic website
updates and embed multimedia elements.

Selected vendor
Venture Industries Online
Key selling points
• A proprietary system on top of today's best
content management solution: WordPress
• Venture’s principal has thorough understanding
of the performing arts and online user experiences
• Making use of in-house resources, proposal is less
than half the cost of agencies
Budget: $10,000
Actual: $6,500 *
Project start to launch: 3 months
* $1,500 custom development; $4,000 annual license fee
(includes hosting, support, updates etc.)

Website development process

In-House Resources
(Client)
• Planning: entirely redesigned site
architecture and navigation
• Content: content migration, creation
and population; and integration with
third party box office
• Design: custom graphic design
template along with home page and
interior page layouts.
• Development: basic custom CSS
changes.

Custom Work
(Venture)
• Adapt client’s graphic design into
custom PHP templates.
• Designed custom admin interface.
• Designed custom search bar that
appears in the top, right hand corner of
every page.
• Removed slider overlay for
unobstructed full width image while
maintaining use of standard action
button.

Simple, clear
Focus on navigation
conversions
Revolving sales
messages
Embed
Customization multimedia
and flexibility
Focus on
conversions

Event/Product
landing pages
Flexible content and
driving sales
Embed
multimedia
Driving action
in sidebar
widgets

Custom landing pages Purpose-built
Easily manageable and page for
customizable custom
messaging
Landing page
for email
marketing
effectiveness

Third party
ticketing
integration
Mirror design and
functionality
Straightforward,
simple and
seamless ticket
buying process

Questions?
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marc@mcmvanbree.com
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