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Polaris Conference 2010

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Social Media, SEO and Blogging for small and medium business

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Polaris Conference 2010

  1. 1. ONLINE MARKETING ONLINE MARKETING for small and medium business SOCIAL MEDIA, SEO and BLOGGING EXPLAINED Twitter: @emilydoig email: emily@cookieonlinemarketing.com www.thesocialmediaproject.com.au www.cookieonlinemarketing.com
  2. 2. AGENDA SOCIAL MEDIA SEARCH ENGINE OPTIMISATION (SEO) BLOGGING FOR BUSINESS RESOURCES QUESTIONS
  3. 3. SOCIAL MEDIA
  4. 4. SOCIAL MEDIA EXPLAINED
  5. 5. Social Media Marketing is changing As business owners we need to adapt It's about sharing, communicating and engaging Each social media platform has a different proposition Think that social media isn't for the finance industry?
  6. 6. Social Media Chartered Accountants of Australia Budgets are sexy ATO Warren Buffet CPA Australia Ernts and Young The Budget Dude All use social media
  7. 7. Social Networks There are hundreds of Social Networks Today, we'll look at 3... facebook Twitter Linkedin
  8. 8. Social Media Do's Research tools that suit you business Completely set up your profile before you start interacting Find your voice Join a conversation Promote your social media profile Be helpful Be transparent
  9. 9. Social Media Dont's Ignore feedback Be defensive Do things by halves... be committed Trash Talk Be spammy
  10. 10. SEO SEARCH ENGINE OPTIMISATION
  11. 11. "Search Engine Optimsation is the process of improving the volume or quality of traffic to a webiste or web page" - wikipedia 5th Ave. Manhattan. August 2009.
  12. 12. Search Engine Optimisation What is SEO? Why is it so important? What can you do to improve your site? Dark promises
  13. 13. Search Engine Optimisation Research terms Dynamic content Be relevant and contextual ANALYTICS, ANALYTICS, ANALYTICS Avoid excessive amounts of flash Tags Links competitors
  14. 14. BLOGGING FOR BUSINESS
  15. 15. Your blog is like a puppy Charlie- Aged 4 Months. April 10
  16. 16. What is your Niche? You gotta have one Stay true to it Dont be afraid Show expertise Virgin Racing Launch March 2010
  17. 17. Get blogging review a new product review an event interview clients, management teams or thought leaders tips and tricks for your industry helpful links Invite guests bloggers to write on industry Content isn't always just text... get creative Have a clear call to action
  18. 18. Resources A copy of today's presentation along with some useful links will be available on Monday at www.cookieonlinemarketing.com/polaris WWW.COOKIEONLINEMARKETING/POLARIS

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