1. Presenting
By
A.RAGHUVEER
12DF014

3. PIZZA HUT
 Pizza Hut is a subsidiary of YUM! BRANDS, INC.
 Founded by DAN and FRANK CARNEY in the
year 1958.
 DAVIS C.NOVAK, Chairman and Scott Bergren,
President.
 Head quarters is located in
TEXAS.

4. LOGOS
1967-1999
1999-PRESENT
1958-1967

5. PIZZA HUT
in early days

6. 4 P’S of Marketing
MARKETING
STRATEGY
PLACE
STRATEGY
PRICE
STRATEGY
PRODUCT
STRATEGY
PROMOTION
STRATEGY

7. Product Strategy
Product
Features
Product Style
Services
Differentiation
Product
Quality

8. PRODUCT STRATEGY:

9. PRICING STRATEGY
 Follows “PRICE SKIMMING” strategy for
its new products.
 Follows “ONE-PRICE” strategy.
 Follows “VALUE PRICING” strategy.

10. PROMOTION STRATEGY
Advertising
Personal
selling
Sales
promotion

11. MONTHLY EXPENSES

12. PLACE STRATEGY
 Pizza Hut always follows the strategy of
“THINK GLOBAL, ACT LOCAL”.
 Pizza Hut conducts a survey to know
about the Geographic conditions,
Political conditions, Legal framework
and Commercial practices.

13. PIZZAS APPETIZERS
SOUPS
&PASTAS
DESSERTS
PRODUCT
MIX
BEVERAGES

14. VEG & NON-VEG
CLASSIC FAVOURTIE SIGNATURE SUPREME

15. VEG
FAVOURITE CLASSIC SIGNATURE SUPREME
MARGHERITA
SIMPLY
VEG
VEGGIE
CRUNCH
SPICY
VEGGIE
Tandoori
Paneer
Veggie
Lovers
Country
Feast
Paneer
Makhani
Paneer El
Rancho
Veggie
Supreme
Exotica

16. NON-VEG
CLASSIC FAVOURITE SIGNATURE SUPREME
Zesty
Chicken
Chicken
Delight
Fiery
Chicken
Corn ‘N’
Chicken
Chick ‘N’
Chicken
Chicken
Italia
Chicken
Tikka
Kadai
Chicken
Chicken
Supreme
Pepperoni

17. BEVERAGES

18. SALADS ANDBEVERAGES
GREEN APPLE
MOJITO
MASALA LEMONADE

19. APPETIZERS ANDPASTAS
GARLIC BREAD GARLIC BREAD
SPICY SUPREME
CHEESE GARLIC
EXOTIC GARLIC
BREAD VEG BAKED PASTA
NON-VEG BAKED
PASTA

20. SOUPS
FRESH GARDEN TOMATO MINESTRONE

21. DESSERTS
CHOCO MOUSE CHOCOLATE CAKE

22. CHOCO CHIP COOKIE
SUNDAE
MINI CHEESE
CAKE PLATTER

23. NON-VEG CATEGORY
CHICKEN SUPREME CHICKEN TIKKA FIERY
CHICKEN
KADAI CHICKEN ZESTY CHICKEN CHICK ‘N’ SPICY

24. VEG CATEGORY
TANDOORI PANEER
PANEER MAKHANI
MARGHERITA
SIMPLY VEG
SPICY VEGGIE VEGGIE LOVERS

25. SALES MONTHLY

26. SALES BY YEAR

27. Competitors of
PIZZA HUT
Competitors
of Pizza Hut
PAPA
JOHNS
DOMINOS
LITTLE
CAESARS

28. PORTER’S FIVE FORCE MODEL
POTENTIAL
ENTRANTS
THREAT OF
SUPPLIERS
BARGAINING
POWER
THREAT OF
SUBSTITUTES
THREAT OF
BUYERS
BARGAINING
POWER
RIVALRY
AMONG
EXISTING
PLAYERS

29. POINT OF PARITY
 Associations that are not necessarily
unique to the brand but may be shared
by other brands.

30. POINT OF DIFFERENCE
 Pizza Hut concentrates on in-restaurant dining.
 The ambience and décor of all pizza outlets are good
and outlets are spacious.
 Pizza Hut also arranges Kitty parties, Birthday parties
and Business meeting in their outlets.
 Pizza Hut quality of product is good and has a
personalised service.
 Pizza Hut major revenue is from restaurant sales.

31. POSITIONING
 Pizza Hut has always followed ‘Single Brand
Positioning’.
 Pizza Hut USP is dining experience.

32. MARKETING COMMUNICATION
 Advertisement

36. CURRENTMARKET SHARE
 Pizza Hut Market share in Pizza Industry.

37. MARKET GROWTHRATE

38. SALES, GROSS MARGIN & NET PROFIT

40. SOURCE
 www.businessplanmyway.com
 www.scribd.com
 www.wikipedia.org