2. I have been on the Internet for a long time. At least I have
been doing marketing a long time in relation to the
Internet as a commercial entity.
3. Around the end of 1995 I speculated in domain names,
learning about keywords and phrases and how they help
the search engines find the content you are providing at
your website.
4. I continued to learn about keywords and as search engine
optimization became a necessity I was ready to use what I
had learned about keywords and phrases, domain names,
search engines and content.
5. There were quite a few people, say a couple of hundred
who really knew how to use keywords to optimize
websites.
6. However, then it was to help search engines do a better
job of indexing all of the content on the web. Now it
seems the roles are reversed and the search engines are in
charge. At least many seem to think so.
7. Now there are also a lot of people, thousands, who claim
to know all of the search engine secrets and some claim
they can get you top listings if you just sign up with them,
buy their Ebooks, buy their videos, or buy their software.
8. I always have a hard time with the math. If these guys can
guarantee you a top 10 listing for your keywords, then 11
companies sign up for their service that are also targeting
your keywords or phrases, then how do they get all 11
customers a top 10 listing?
9. There are a lot of things we have known about the
importance of for years such as anchor text, titles for links,
surrounding links with keywords in the body text to make
the links more relative, alt tags, metatags, keyword count,
and more.
10.
11. Just like Hollywood these days seem to only be remaking
movies we have already seen and giving them new names,
it seems there are a lot of people out there now renaming
SEO methods that are as old as the Internet with new
names and selling them as new secrets.
12.
13. Most of the SEO Gurus of today never actually optimized a
website for themselves or anyone else with any good
results. They simply advertised to other people that they
know how to make them rich in 90 days with little or no
work at all and can promise you top 10 search engine rank
in all the major search engines.
14. There are some of us who actually do the work and will
keep on doing so and remaining ethical about the
business. Its just hard to sit by and see so many people
bilked out of their money with promises that no one can
keep.
18. I go and read up on it for my client and find the same old
stuff repackaged once again. Things I am already doing for
the client is now a video or an Ebook and they cannot
understand why I would recommend not spending money
on it.
19. If you are going into business on the web and you read this
article, just learn one thing from it.
20. There are NO shortcuts to success. Get rich quick schemes
are just schemes. There is no magic formula or secret to
getting top listings in the major search engines.
21. If there is a secret, it is that it actually requires hard work
to be successful on the web just like it takes hard work to
become successful with any business on or offline.
22. Buying an Ebook or a video or some software is not going
to make you rich or get you top listings in the search
engines. Anyone who tells you that work is not required to
make money on the web is lying to you.
23. Learn how to do this for yourself or hire a professional
who does not promise you the sky, but also hire one that
can prove the results they have gotten for clients and for
their own websites.
29. But I can do the search engine optimization and
promotion for your website and prove the results with
weekly increases in link popularity and search engine
indexing.
