1.
Presents
SEO Ripoff Report:
How
To
Find
Out
If
Your
Paying
For
The
Wrong
Expert
Learn
The
Shady
Practices
Of
The
Top
SEO
Companies
Jason
Berkowitz

2.
First,
I
would
like
to
congratulate
you
on
taking
the
next
step
with
your
business.
You
won’t
even
believe
the
results
that
will
come
from
proper
SEO.
In
this
report,
you’ll
be
given
5
tips
in
which
you
could
help
you
decide
when
choosing
the
right
Internet
Marketer.
With
thousands
of
marketers
in
the
country,
finding
one
that
lives
off
integrity
can
be
a
challenging
task.
After
reading
this
report,
you
will
have
a
better
understanding
of
hiring
an
SEO
expert
for
your
business.
Once
you
are
done
with
this
report,
contact
me
at
Jason@seoservicesnewyork.org
to
learn
about
more
about
how
I
can
help
you.
I
look
forward
to
seeing
you
on
the
inside.
Jason
SEO
Services
New
York
Achieve
Top
Rankings
-­‐
SEOServicesNewYork.org

3.
Tip
#1
–
“I
Can
Guarantee
You
Results”
The
reason
I
am
putting
this
one
first
is
because
it
is
probably
the
most
important.
I
have
seen
hundreds,
yes
hundreds
of
SEO
“experts”
claim
that
they
can
guarantee
you
results
within
a
desired
timeframe.
I
have
seen
some
claim
to
have
you
ranking
in
page
one
within
1
month.
They
may
go
even
further
to
say
that
they
have
an
“in”
with
Google
and
any
website
they
put
onto
a
list
can
automatically,
no
questions
asked,
become
ranked
#1.
Here
is
some
things
to
keep
in
mind.
NOONE
HAS
AN
IN
WITH
GOOGLE!!!
Google’s
main
purpose
is
to
enhance
the
user
experience
by
providing
organic,
relevant
results.
The
search
engine
is
so
advanced
with
technical
algorithms
to
ensure
tha
the
top
results
are
placed.
Since
the
results
are
solely
based
off
what
the
algorithm
thinks
is
the
most
relevant,
there
is
no
way
to
guarantee
results.
I
can
almost
assure
you,
that
if
you
purchase
SEO
from
a
person
who
says
these,
you
are
getting
ripped
off!
Achieve
Top
Rankings
-­‐
SEOServicesNewYork.org

4.
Tip
#2
–
Too
Cheap
or
Too
Expensive
Beware
of
getting
services
from
sites
like
Elance,
Odesk
&
FreeLancer.
Many
SEO
companies
that
post
their
services
on
these
sites
are
relatively
cheap.
You
can
assume
that
if
you
are
quoted
at
a
low
price,
the
quality
of
the
work
will
be
low.
The
same
goes
for
ridiculously
over
price
SEO.
A
company
that
is
charging
a
substantial
amount
of
fees
should
not
be
looking
for
work
on
these
freelance
websites.
If
someone’s
price
does
not
fall
in
line
with
other
SEO
companies,
this
should
ring
some
alarms.
If a SEO company wants to charge you $200 per month to
do their natural SEO, how much time could they actually
be spending? Are they just? To do natural SEO right,
analysis needs to be done on a regular basis and original
content must be continually developed. This is not possible
within just a few hours every month. Conversely, there are
SEO Companies that way overcharge. I have heard some
big $$ numbers for monthly SEO.
If you are a big company with a big site, you may need to
pay a fair amount for SEO. Just make sure you know what
is actually being done each month and that the tactics are
all white hat.
Achieve
Top
Rankings
-­‐
SEOServicesNewYork.org

5.
Tip
#3
–
Massive
Search
Engine
Submissions
"We
will
submit
your
site
to
1,000
search
engines!"
You
see
it
in
almost
every
SEO
claim.
Big
deal.
This
is
something
that
is
simply
not
worth
paying
for.
Your
site
will
not
be
relevant
to
the
"1,000"
micro-­‐market
search
engines
that
few
people
use
anyhow.
The
truth
is,
a
well-­‐done
site
does
not
even
need
to
be
submitted
to
the
major
search
engines.
In
fact,
Google,
Yahoo,
MSN,
advise
that
frequent
or
over
submitting
to
search
engines
will
hurt
you.
And,
submitting
your
site
does
not
speed
up
the
process
or
guarantee
it
will
be
picked
up.
Think
of
site
submission
as
sending
a
post-­‐it
note
to
Google
to
stick
on
their
wall
of
millions
of
"to
visit"
websites.
Besides,
there
are
so
many
free
services
online
to
one-­‐
click
submit
to
multiple
search
engines
you
can
do
it
yourself
for
free
in
a
matter
of
seconds.
(But
I
recommend
against
this!)
Achieve
Top
Rankings
-­‐
SEOServicesNewYork.org

6.
Tip
#4
–
Lack
Of
Communication
This
is
one
that
really
ticks
me
off.
The
day
before
writing
this
report,
I
spoke
with
a
cleaning
contractor
who
told
me
that
a
previous
SEO
company
charged
them
thousands
of
dollars
per
month,
practiced
bad
SEO
tactics,
and
then
disappeared.
This
happens
way
too
often
and
I
wish
I
had
the
power
to
put
an
end
to
it.
If
you
can’t
get
in-­‐touch
with
your
SEO
expert,
you
have
a
serious
problem.
This
is
more
common
among
huge
SEO
companies,
that
have
over
100
employees.
To
them,
you
are
just
a
number
in
their
computer
system.
I
know
this
because
I
was
paying
these
guys
at
one
point.
This
means
that
you
are
not
priority!
It
is
usually
when
you
threaten
to
cancel
services
that
they
reappear,
blame
the
lack
of
communication
on
a
technical
difficulty
and
request
an
instant
meeting.
Even
if
you
fall
off
their
client
list,
it
won’t
be
a
big
deal
to
them
because
they
charge
so
little
that
they
will
have
another
unsuspecting
customer
in
no
time.
Achieve
Top
Rankings
-­‐
SEOServicesNewYork.org

7.
Tip
#5
–
Long
Term
Contract
Long-­‐term
SEO
contracts
should
make
you
turn
and
RUN.
SEO
results
CANNOT
be
guaranteed
(see
tip#1).
SEO
takes
time,
but
if
you’re
not
seeing
results
after
3
months,
you
should
be
able
to
stop
paying
for
a
service
that
is
not
producing
ROI.
I
talk
to
companies
all
the
time
that
are
in
one-­‐year
contracts
that
they
can’t
get
out
of
and
they
hate
their
SEO
Company.
No
results,
no
returned
call,
no
evidence
of
any
actual
work
being
completed,
but
you
can’t
cancel
the
service.
Good
SEO
companies
will
go
month
to
month
giving
you
the
ability
to
cancel
at
any
time.
They
know
they
are
on
the
hook
to
provide
results
or
their
contract
will
be
canceled.
Achieve
Top
Rankings
-­‐
SEOServicesNewYork.org

8.
More
Quick
Tips
I
initially
only
planned
to
do
5
tips
but
while
writing
this,
the
ideas
were
flowing.
Below
you
will
find
some
more
quick
tips
to
help
you
figure
out
if
You
are
being
ripped
off.
#6
-­‐
SEO
Company
has
Proprietary
(Secret)
Tactics
and
Techniques
They
Won’t
Share.
If
they
can’t
properly
explain
what
they
are
doing
for
you,
it
is
most
likely
that
they
are
using
black
hat
methods
that
will
only
lead
to
penalization.
#7
-­‐
SEO
Company
ONLY
uses
their
Custom
Analytics
Reports.
Many
SEO
companies
provide
their
own
analytics
tracking
software.
You
should
bewre
of
this
because
there
are
many
time
where
the
figures
can
be
manipulated
to
show
a
traffic
increase.
#8
-­‐
SEO
Company
has
High
Pressure
Tactics
and
Threaten
You.
Surprisingly,
this
actually
happens.
If
you
want
to
cancel
services,
many
companies
will
actually
threaten
you,
saying
that
your
website
will
suffer
if
you
decide
to
cancel
services.
#9
-­‐
SEO
Company
will
NOT
Let
You
Talk
to
the
Actual
SEO
Specialist.
Do
you
talk
to
the
salesmen,
secretary
or
the
SEO
guy?
I
know
that
if
I
wanted
work
Achieve
Top
Rankings
-­‐
SEOServicesNewYork.org

9.
done
on
one
of
my
sites,
I
would
like
it
to
talk
to
the
person
who
is
doing
the
work.
#10
-­‐
SEO
Company
Limits
the
Number
of
Keywords
You
Can
Target.
Why
have
a
limit
to
the
number
of
keywords.
If
I
could
get
you
ranking
for
100
keywords
in
the
first
month,
that’ll
be
amazing.
And
I
sure
as
hell
wont
charge
you
an
extra
fee.
Just
an
amazing
testimonial!
J
Achieve
Top
Rankings
-­‐
SEOServicesNewYork.org