E-Marketing & Revenue Management 2012 Roman Peskin DealAngel Pst, zákazník tě sleduje | Psst, the Customer is watching you www.smarthero.eu

1. Roman Peskin

2. Price

3. Competition

4. Data

5. Information

6. Demand

7. 4-star Las Vegas
Market Median Rate
%% available hotels
Data source: iNNtelligenz .com

8. 4-star Las Vegas
Market Median Rate
%% available hotels
Data source: iNNtelligenz .com

9. MGM Grand vs.
Market Median Rate
%% available hotels
Data source: iNNtelligenz .com

10. MGM Grand vs.
Market Median Rate
%% available hotels
Data source: iNNtelligenz .com

11. What About
My Compset?

12. Who Decides
What is Your
Compset?

13. Your
Customers!

15. 500 hotels

16. ???
DECISION
MADE
$
500 hotels

18. ???
DECISION
$ MADE

19. ???
Price DECISION
$ $100
30
MADE

20. ???
Price DECISION
Area
$ $100
30 10
MADE

21. ???
Price DECISION
Area Reviews
$ $100
30 10 5
MADE

22. Target Compset for
MGM Grand
Data source: iNNtelligenz .com

23. MGM Grand vs
Target Compset
Data source: iNNtelligenz .com

24. MGM Grand vs
Target Compset
Data source: iNNtelligenz .com

25. MGM Grand vs
Target Compset
Data source: iNNtelligenz .com

26. How Many
Compsets?

27. 3
at least

28. The Normal Competitive Landscape

29. The Normal Competitive Landscape
Target Compset
My Hotel
***
$$$
1 2 3 4
*** *** *** ****
$$$ $$$ $$$ $$$

30. The Normal Competitive Landscape
Bottom Target Compset
My Hotel
* ** **
$ $ $$
***
$$$
* ** **
$ $ $$
1 2 3 4
* ** **
$ $ $$ *** *** *** ****
$$$ $$$ $$$ $$$

31. The Normal Competitive Landscape
Bottom Target Compset
My Hotel Top
* **
$
**
$ $$ **** *****
*** $$$$ $$$$$
$$$
* ** **
$ $ $$
1 2 3 4
**** *****
* ** **
$ $ $$ *** *** *** **** $$$$ $$$$$
$$$ $$$ $$$ $$$

32. The Normal Competitive Landscape
Bottom Target Compset
My Hotel Top
* **
$
**
$ $$ **** *****
*** $$$$ $$$$$
$$$
* ** **
$ $ $$
1 2 3 4
**** *****
* ** **
$ $ $$ *** *** *** **** $$$$ $$$$$
$$$ $$$ $$$ $$$
Price, Quality, Amenities, Brand Strength

33. MGM vsTop

34. Why Should
I Care?

39. We Expose
Real Deals

40. We Protect
Against Paying
Too Much

41. Roman Peskin
roman@dealangel.com

42. Kód$|$Code:$$
EMRM11$