India on linkedin
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During my interactions with marketers and owners from small businesses, regarding their needs for digital marketing, it appeared that most of them are not aware of LinkedIn. Few people, who were aware had question / comments like: - Do people use it in India ? - It will be college students and youngsters, who will be using it! - Who all are present over there? - I have heard, people use it for finding job! I personally feel, it is one of the cheapest, and most efficient medium to reach out new business opportunities and engage customers. These interactions triggered me to do some research, so as to answers some of these questions.
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India on linkedin
- 1. INDIA ON LINKEDIN August 2011
- 2. TABLE OF CONTENTS INDIA ON LINKEDIN Is it big in India? Who can I find there? What are people using it for?
- 3. INDIA ON LINKEDIN 11,000,000 registered users in India
- 4. India’s most populated cities Approaching, Delhi’s population Chennai Kolkata Bangalore Delhi Mumbai Source: Linkedin, Census of India 2010
- 5. Every 7 seconds, new user joins LinkedIn in India 7,000,000 new users, in past 20 months
- 6. TABLE OF CONTENTS INDIA ON LINKEDIN Is it big in India? Who can I find there? What are people using it for?
- 7. The Decision Makers N Nandan Nilekani Narendra Modi Vinod Khosla Chairman - UID Chief Minister - Gujarat Venture Capitalist Azim Premji Shantanu Prakash Kiran Mazumdar Chairman - Wipro Technologies Founder – Educomp Solutions Chairman- Biocon
- 8. Over 500,000 Business Owners 88,000 80,000 65,000 51,000 49,000 Manufacturing Hi Tech Consumer Goods Finance Corporate Services 36,000 32,000 25,000 21,000 20,000 Construction Recreation Medical Arts Media 20,000 14,000 11,000 3,700 3,300 Education Transportation Non Profit Agriculture Legal Source: Linkedin
- 9. From farmers to technologists
- 10. Users: by industry 39,000 Legal Source: Linkedin
- 11. Users: by function Source: Linkedin,
- 12. Users: by age 18-24 yrs 25-34 yrs 31 Years, 35-54 yrs Average User Age > 55 yrs Source: Linkedin
- 13. Rs 15 lacs average annual user salary Source: Linkedin
- 14. TABLE OF CONTENTS INDIA ON LINKEDIN Is it big in India? Who can I find there? What are people using it for?
- 15. 13.4 hours / Week, is average time spent by young Indian professional on Linkedin Source: LinkedIn
- 16. Survey: Indian Users 73% feel, LinkedIn helps to find new business opportunities 86% have high confidence on professional information via LinkedIn 40% influenced* by Linkedin for business decisions Source: LinkedIn * Young Professionals
- 17. Created by: Rachit Mangal Mobile: 9711099604 Email: rachit.mangal@gmail.com