1. At different point in our project, we have uploaded our footage and shown our ancillary task in order
to gain audience feedback. This helped us to shape our improvements to fit to our audiences wants,
what they would like to see. We found that using Facebook was the easiest way to gather this
feedback because it could be easily seen by our target audience and comments could be attached to
the post.
The comments and feedback we receive helps us as a group to understand what our audience like
and dislike about our music video; because this was a draft, we were able to go away with these
comments and improve and what they disliked.
We found certain aspects they did not like, such as the spinning, this was said to be ‘clichéd’, so we
decided to edit some of the spins out by replacing them with some aspects they did enjoy, for
example the lighting scenes. By doing this we were able to make our music video more enjoyable and
exciting, and visually better.

2. Shot at 1:36
We also discovered that the
lighting dance scenes worked
really well due to the comments
and because of this we worked
on more scenes like this, for
example we decided after these
comments to make the artist
sing in this setting, and replace
some of the darker close-ups
with these shots. Furthermore,
one person found the shot at
1:36 confusing, and due to this
we wanted to convey why we
chose this shot by making it
clear at the end- by un-focusing
the shot to reveal the artist
walking away; suggesting he’s
won the fight because he didn’t
give in.
We got a lot of compliments on

3. Scott’s performance, however some thought that what he was doing should have been more ‘fun’,
which we interpreted as more upbeat and lively to fit the high energy dance pop song. To improve
this we filmed Scott doing more dancing and whist singing, having him move around and be more
gestural with his arm movements.
Although we gathered this information through Facebook and received good/helpful comments,
there are a few problems. As with any social networking site, the video would have been watch by
people not in our target audience, meaning the feedback would have not be accurate and also some
would have not taken it seriously and wrote inappropriate comments; thankfully all the people who
did comment were in our target audience (17-24) and gave critical feedback that would have useful.