1. Group 4
Ethics in Media
Leslie
Shannon
Rachel
Alyssa

2. Entertainment
• Entertainment media and their responsibility
to the public—displayed in the commission’s
1947 report. It recognized the power of the
media to mold and shape values and public
opinion, and to educate.

4. Product Placement
• The Voice: Starbucks
• American Idol: Coca-Cola
– CNBC.com- In 2011 had 577 product placements
within 39 episodes
• The X Factor: Pepsi
• Biggest Loser:
Subway

5. Product Placement
• Music Video Product Placement:
– Hold It Against Me
– Britney made $500K

6. Subliminal Advertising
“Below the threshold of consciousness”
– HISTORY
• Pioneer - James Vicarey
• 1957 – used in movies
• Too quick for viewer to
consciously recognize

7. Subliminal Advertising
(cont’d)
Controversial
– Advertising or brainwashing?
– More subtle forms used today (product
placement, provocative innuendoes, etc)
Recent controversy involving the Food Network
(explained as a ‘glitch’)

8. Political
• Television Commercials
• News/Magazine Advertisements
• New Media: Social Media Sites
– Twitter
– Facebook
– News Apps
– Essembly