My insider's view on how copywriters can help in the business world - which was my 10-minute presentation to the national Society for Editors and Proofreaders (SfEP) national conference, in London in 2014.
12. Using a copywriter –
The 5 benefits
1. An outsider’s/writing expert’s hand
2. More time for things you enjoy
3. Get rid of grammar/punctuation worries/mistakes
4. Spend your time doing more profitable things
5. Stand out from your competitors.