1. Sense and Cinema
a brand called entertainment
Sense and Cinema [CU] : Connect
9172815232 | 9322087479
2B / 204 Hamara Ghar, Model Town
4 Bungalow, Andheri- w Mumbai- 53
www.senseandcinema.com
www.senseandcinema.blogspot.com
http://facebook.com/creativedon.jaff
Creative Underworld
[CU] Workshop
Trespassers Welcome

2. Creative Underworld [CU] Workshop
To Give U
A Brand Potential
Introduction :
 Creative Underworld [CU] Workshop is a
vertical of Sense and Cinema. As the name
speaks Sense and Cinema is an Ideologically
driven Entertainment Outfit, it was formed in
the year 2007 & is a Member of AMPTPP.
 Our broader agenda is to establish the
company as a Mother Brand in Entertainment
sector by introducing & implementing ‘Cinema
b4 Cinema format.
 As an Entertainment Brand Strategist we
create full proof dynamic strategy for your
cinema & TV shows. We aim to build your
product a Hot Property & talk of the trade &
TG, so you get back a sure ROI.

3. [CU] Concept
“Key to understand the world is to
understand the Creative Underworld”.
The physical being & living, is a Mind Game. The
Mind which is yet an unexplored Creative
Underworld. So how to unlock the mystery ?..
This is the Key Concept of [CU] Creative
Underworld Workshop Techniques.
Discover, liberate and live the Self, by creating
awakening moments of spiritual transcendence.
CU Workshop is based on the very balancing
activation of Mind & Body. thus surpassing the
limits of Conditioned Mind and Revealing the Self
to the Self !
Break Away
Unlock! Confront! Discover! Liberate!
and Meet a New U!

4. [CU] Workshop : The Objective
 To uncover the MASK we wear & live in our
daily & social life.
 Prepare the participant to confront the
truth & discover the SELF.
 prepare the participant to find and realize
their very own medium of expressions &
coach them to Express.
 Prepare to understand & channelize your
Emotional Energy.
 Prepare you to unlock your condition mind
by bringing you in the state of passive
readiness.
 Prepare one to understand, realize &
delete his/her junk & bias programming's
(believes) and renew the system.
 Prepare U as a new U. confident, open,
humble , focused, unbiased & a calm
human, sure to win the race today!
A Salute To The Genius
The Inspirations

5. [CU] Workshop : The Technique
Creative Underworld [CU] has developed &
crafted its own workshop applications &
methodology. Simultaneously [CU] imbibes the
selective techniques developed by the Genius
theatre activist and philosophers such as –
French theatre genius ‘Antonin Artaud’. Polish
Theatre genius ‘Jerzy Grotowsky’. Russian
Theatre genius ‘Constantine Stanislawsky’ &
German tinker, philosopher & rebel ‘Fredrick
Nietzsche’s selected teachings.
[CU] Workshop : The Communication
 7 % Words – Verbose
 38 % Voice Culture – Tones, Diction,
Punctuation, Pause, Base, Rhythm, Breath
Pattern, Sound Graph, Poetry in Motion.
 55 % Body Culture – Gestures, Postures,
Alertness, Relaxation, Command, Aura,
Style, Movement.
[CU] Workshop : The Relevance
Let it be any culture & any form of life, Theatre
comes to us as a 1st language the ‘Natural
Communication’ & is an essential part of our up
bringing & education system. in [CU] Theatre
workshop there is no cast, culture, section, division,
age, sex, language, barriers & bias. [CU] workshop is
the pure side of Imagination in Action! Its an easy to
adopt & learn process & is open for all.
[CU] Workshop : Age Group
12 Years to 120 Years!
[CU] Workshop : TG
Education Sector | Entertainment Sector [Film,TV]
Advertising Sector | Corporate Sector | NGOs |
BPOs | Jail Inmates | Clubs | Civil Society |
Communities | Individuals |

6. [CU] Creative Underworld
Educate to Liberate Workshop
We understand & communicate to the world
through logical thinking & narrative thinking. The
traditional education system is tied to the former
and treats the narrative arts as a filler rather than
a necessity.
In Educate to Liberate workshop we prepare a
non textual real self. Theatre and drama in
Education cultivates the imagination, utilising our
uniquely human capacity to imagine the real and
envisage the possible. ”...moments of direct
experience, transcending mere knowledge,
enriching the imagination, possibly touching the
heart-soul & mind. in over-simplified terms, is the
precise function of Educate to Liberate
Workshop”.
[CU] : The Leanings
 Communication in the mother tongue
 Learning to Learn
 Interpersonal, intercultural and social
competences, and civic competence
 Entrepreneurship
 Cultural expression

7. [CU] Creative Underworld
A Brand Called U Workshop
Remember that you are a magnificent being with
the most powerful Nervous System that has
incredible potential. Potential, beyond measure,
that leads me to believe that EVERYTHING is
possible for U, and that’s what ‘A Brand Called U
Workshop’ deals with!
Using the free imagination as a tool for learning &
involving higher thought processes that can bring
about a deep penetration of any subject matter
under exploration, enriching the acquisition of new
knowledge and concepts. Theatre & Drama is the
imagination in action, the act canalizes the
emotional energy in motion, Identifying & exploring
‘A Brand Called U’!
[CU] : The Leanings
Reason | will | Imagination | Memory | Intuition| Perception
Seeing + Listening + Doing + Experiencing x Repetition
= Beliefs
Beliefs + Behavior x Repetition = Habits

8. [CU] : Intellect & Theatre Therapy
Through Theatre Therapy we rigorously work out
to explore & channelize all the possible Emotions.
In this section [CU] works on Happy-e-Motion
[Emotional Intelligence] & Self healing, and we
cover the following areas :
Aggression | boredom| disgust | fear | happiness
Loneliness | rejection | anger | confidence| love
enjoyment | Grief | hate | | sadness | anxiety|
depression | envy | guilt | joy | pride | shame
[CU] Workshop : Opportunities & Avenues
In certain workshop modules [CU] provides
‘Sense and Cinema’s’ prestigious certificate to the
participants. The trained candidates are provided
with free career counseling sessions and can avail
opportunities in film, TV, Advertising and Stage
shows. [CU] provides customized casting to
various productions and personalized audi-shows,
these are the rare opportunities open for only
[CU] workshop participants.
[CU] Workshop : Venue & Props
[CU] organizes its activities & workshops within
your premise. We require empty hall,
conference room or mini auditorium to conduct
programs. as per the module & requirement of
the workshop we utilize, develop & create
properties, masks & relevant material .

9. [CU] Workshop : Modules & Fees
Education Sector
 7 days basic workshop – 2 hours per session –
group of 12 to 15 participants - Rs. 20 thousand
only
 15 days PO Workshop - 3 hours session –
Saturday-Sunday - 7 hours – 2 session – group
open – Rs 50 thousand. Excluding Production.
 20 days professional PO workshop – 4 hours
session – Saturday-Sunday – 2 sessions – 8 hours -
group – open- Rs 11 thousand per participant.
 3 month activity workshop –Saturday-Sunday -
2 sessions- 6 hours – group-open – Rs 9 thousand
per participant
 15 days winter-summer- activity – community
project workshop- 4 hours session- group open- 9
thousand per participant.
Note – [CU] organizes in-house activity club, theme
picnics & the entire year activities. We expertise in
designing & directing annual functions, youth
festivals, drama competitions and professional
theatre shows.
Entertainment Sector
 7 days PPW – 2 sessions- 8 hours- Rs 15 thousand
per day- for principal cast.
 15 days POW- 2 sessions- 8 hours – 14 thousand
per day - for principal cast & imp cast.
 POW on Set - Rs 18 thousand – per shift- script
base- for entire cast- [outdoor –travelling- loading
–food extra]
Corporate Sector
 Saturday-Sunday [CU] Basic workshop – 3 hours- 2
sessions – group open- Rs. 18 thousand per
session.
 7 days [CU] Special workshop- 2 hours- 2 session-
Saturday-Sunday 5 hours- 1 session- group open-
14 thousand per session.
 10 days [CU] premium workshop- 3 hours 1
session- Saturday-Sunday 3 hours- 2 sessions-
group open - Rs 20 thousand session
Note - [CU] organizes in house functions, cultural
events, on ground activations, theme parties,
product launch & innovative brandings.

10. [CU] : Mentor & Coach
Human. Reader. Writer. Director. Strategist.
Expressionist. Brand Therapist. Poet. Actor.
Theatre activist. Acting Coach. A Creative Leader
with 10 + years of Expertise & Proven Brand
Credentials in Advertising, Entertainment and
Media.
Advertising - Ex Creative Chief - mx advtg. Creative
Director- Swayam & Span communications. Brand
Therapist- GKB Optolabs. Creative Consultant-
O’Positive & Saints & Warriors.
Campaigns - Birla Plus 'हर ननममाण की जमन'.
Casper 'समरे मच्छर छू '. GKB 'ससर्ा नज़र नह ीं,नज़यमा भी'.
Mahindra CRX 'हर सफ़र हर सड़क, बेधड़क'.
SAB TV 'अम्ममजी की गऱ ' & Brand Campaign.
Classic Basmati 'ऱम्बम दमनम, ऱज्जज़तदमर खमनम'. And
many more..
Raaja Jaffrey has written more than 100 ad films for
various Producers & Brands. As a director he got few
known ad films in his credential.
Entertainment - President UTE-India. Member- Film
writer’s association. Associate Producer- Sense and
Cinema. Ex Actor- DAT Musical rep, Habib Tavir’s Naya
Theatre, NSD rep etc. written, adopted & directed
many academy award winner shows. Conducted
workshops in various states for different sectors for
educational & social reformation.

11. Script Bank – Sense and Cinema provides idea led fresh
contents for film & TV sector. rj has written 20 film
scripts, 7 ready to execute TV Shows.
recently he has penned screen play & dialogues for
Muzaffar Ali’s fun comedy. And 2 feature films in
different genres for K Ravi Shankar.
as an Acting Coach & drama instructor rj has been
training to many new comers & bollywood & TV stars.
Media- raaja jaffrey began his career from India Today
he is Ex art & culture columnist of Sunday Mail NW.
as a leading journalist he has contributed for – ht ,TOI,
Observer, Express & Sahara group.
Presently he is working on his own directorial debut film
‘Jhumroo Ka India’ .
Our Expertise
In Entertainment
 Ready to execute idea led fresh feature film & TV
content.
 In film & post film branding | Innovative
marketing & campaign strategy.
 Customized casting | Personal grooming | Actor
training workshop.
 Customized audi-show | Lunch break theatre |
Drama shows | Drama in education workshops.
In Advertising
 Insights & strategic development.
 Creative leadership & campaign writing TVC,
print, OOH, radio, web | Juicy hindi copy writing |
 Brand therapy | Innovation, alternative
advertising & ground activation.
 Project direction & presentation.