The most powerful draw in this scenario is that Google itself will be handling the optimization of your AdWords campaign. Presumably, your services will be taken care of by a professional AdWords specialist, who will revise your campaign and suggest a few changes. The campaign will be fixed according to Google’s criteria. Might sound quite reasonable, in fact, who knows AdWords better than Google does? But also, who has more interest in making as much money as possible out of AdWords as Google does?…

1. O P T I M I Z E Y O U R A D W O R D S C A M P A I G N S ?
Should you let
Google

2. Once you finally start
your first Google
AdWords campaign...
You suddenly get a call from a Google AdWords
Specialist who wants to review your AdWords campaign
for you – optimization, set up – the whole package.
And
they want to
do it for
FREE?!?!?!?

3. Who knows AdWords
better than Google does?
Presumably, a well trained AdWords Specialist will take
care of your campaign. He will revise it and suggest a
few changes. And, if you accept his suggestions, the
campaign will be fixed according to Google’s criteria.
Logically.
But also, who has more interest in making as much money
as possible out of your AdWords as Google does?…

4. When something is
offered for free, you can
bet it isn’t.
In a very simplistic way, let's say Google makes a vast majority of its
money from advertising via AdWords, so they will try to make your
campaigns as profitable as possible, for them... Logical, isn't it?
Can you imagine Google suggesting you how to get more clicks at the
lowest CPC? This is, can you imagine any vendor telling you how to buy
cheaper from them? Illogical? Kinda...
So, now that you know the real scenario behind the free AdWords
campaign management, let's see two more reasons why you
should not let Google take care of your AdWords campaign.

5. They have no clue of your
business
They will fail to connect and will not make your
campaign boost
They do not know anything about you, the
insights of your business or your market
They won't spend any time thinking about how
peculiar and unique your business is
They will not try to understand your Customers'
needs
They won't be able to write the most compelling
ads

6. They want your
campaigns to be
profitable
for them, of course!.
They will suggest starting with Broad Match.Which will, of course, increase
your impressions, and probably also the number of clicks you receive.
But if your ad appears too often for searches that aren’t relevant, it’s just
easy money for Google and a complete waste of money for you.
Besides, do not forget that these broad match type keywords have the
lowest CTRs and conversions.

7. And now, Google also wants
to help you with your Ads
And they do not create them as a draft, they go just live.
Ads Added by AdWords might be great if you trust Google
100 percent, but what if you want to review your ads before
you start paying for them?

8. Bottom line.
Google controls our
campaigns
And, should all this help come from the vendor?
Don't you feel a bit distressed with so much unsolicited help?

9. We Get the Most
out of Your Budget
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