Intro to Search Engine Optimization - Association of Proposal Management Professionals
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How to get the most out of your website to be sure people are finding you in Search Engines. Basic website optimization and planning a successful SEO campaign.
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Intro to Search Engine Optimization - Association of Proposal Management Professionals
- 1. Caitlin Kaluza Search Engine Marketing Manager Schipul – The Web Marketing Company Photo credit: flickr.com/photos/fontfont/4243500031/
- 22. Free: adwords.google.com/select/ KeywordToolExternal Paid: www.wordtracker.com
- 25. Find ways to incorporate your keywords, including title & meta tags
- 27. Not everyone gets this (ie: www.target.com )
- 28. Unique text and meta information for every page. Yes, EVERY PAGE.
- 29. Suggested search engines: Google http://www.google.com/addurl/ Yahoo http://search.yahoo.com/info/submit.html MSN http://submitit.bcentral.com/msnsubmit.htm Suggested directories: www.dmoz.org (open directory) Yahoo Directory ($299/year) Google Local & Yahoo Local SubmitIt (BCentral) – MSN paid submission service Other local & relevant directories
- 36. Phone: (281) 497.6567 x 518 Email: [email_address] Web Site: www.schipul.com Blog: www.thesemblog.com Caitlin Kaluza Search Engine Marketing Manager Schipul – The Web Marketing Company
Editor's Notes
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Spiders crawl sites looking for links and text, then explore the links in the same fashion. All the info is stored in an index for easier retrieval. A search algorithm then ranks sites based on specific information and page relevance. Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- This slide shows the difference in search engines when using the same term And that they are ALL not alike and have different algorithms for retrieving and ranking SERPs Now you know why search engines give different results, algorithms
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- This slide shows how a specific search engine, this one Google, uses its algorithm to gauge the importance of a web sites content based on a specific query Just by switching the order of the terms you get different results, shows the algorithms at work
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Be specific Do your research for search Google analytics (or other options exist too) Match your research to your content See 4 Get your name out there Explore your online community – your niche duh Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com
- Site: http://www.schipul.com Blog: http://www.thesemblog.com