Advertising vs social media

Advert VS Social media

ADVERTISING VS SOCIAL MEDIA
Relationship between advertising and social media
By: Qaribu Yahaya Nasidi
ID No: 12300001529

OVERVIEW



Social media a
dvertising
means to gain
traffic or
attention of
online users
through social
media sites.




Social Media is the future of communication, a
countless array of internet based tools and
platforms that increase and enhance the sharing of
information. This new form of media makes the
transfer of text, photos, audio, video, and
information in general increasingly fluid among
internet users. Social Media has relevance not only
for regular internet users, but business as well.

DEFINING THE TWO CONCEPTS


WHAT‟S ADVERTISING?


There is not a single generally accepted definition
of advertising.

Instead, there are several ways to define it. In
summary: Advertising is the paid, impersonal, oneway marketing of persuasive information from an
identified sponsor disseminated through channels
of mass communication to promote the adoption of
goods, services or ideas.

WHAT‟S SOCIAL MEDIA?



„Social media‟ is the umbrella term for web-based
software and services that allow users to come
together online and
exchange, discuss, communicate and participate in
any form of social interaction. That interaction can
encompass text, audio, images, video and other
media, individually or in any combination.

WHY IT‟S IMPORTANT TO ADVERTISE IN SOCIAL
MEDIA?


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There are some potential benefits of engaging your
customers through social media. Among them are:
Stay informed
Raise your profile
Influence the influencers
Nurture brand advocacy
Pass it on
The wisdom of crowd




Stay informed: Find out what your customers really
think. Get invaluable insight into their perception of
your products, services, brands, industry and more
general topics of interest. Knowing your customers
is the key to effective digital marketing – and
engaging with them on a social platform can be
incredibly revealing, without being intrusive.



advert VS Social media

Raise your profile: By engaging proactively through
social media you appear responsive and can build
your reputation as an authoritative and helpful
player in your field of expertise.




Influence the influencers: Often the people who are
most active in social media circles will be the
element of your target market who can be classified
as influencers. While small in number compared to
the market as a whole, these influential individuals
have already gained the trust and respect of their
online peers, and fostering their good opinion can
have a disproportionate impact on your broader
online reputation.




Nurture brand advocacy: By engaging positively
with people who already have a positive attitude to
your brand, you can nurture passionate brand
evangelists who will voluntarily advocate your
organization through online social media.




Pass it on: One of the most powerful aspects of
social media is its capacity for viral propagation. It‟s
the online equivalent of word-of-mouth, except that
online the word can travel further, faster. Whether
it‟s a video on YouTube, a high-profile news story
about your company or a post on your blog that‟s
picked up and distributed by your readers, if it hits
the right note, suddenly it‟s everywhere, and your
profile soars. If you get it right, there‟s no more
effective way to promote your business.




The wisdom of the crowd: You know what they say:
two heads are better than one. Smart companies
realize that by harnessing the collective intelligence
of online communities they can find answers to
some of their most challenging business problems.
Getting input from online communities using social
media is affordable and effective. As well as helping
to solve real business dilemmas it can also help
you to make more informed research, design and
development decisions based on what customers
actually want. Now there‟s a radical concept.

TYPES OF ADVERTISING ON WEB.
Banner Advert: when the advertising is on the top of
the web page is called banner or leader-board. And
it appear horizontally on the page
 Skyscrapers: this is an opposite of banner advert it
appear vertically in the web page, be in left or right.
 rectangles: is a small advert that appear in four
shape square on the web page.
 Buttons: it appear in a form of cycle.
Below are the examples of these ad. types



EX. OF BANNER AD


EX. OF SKYSCRAPERS AD


RECTANGLE AD EX.


BUTTONS AD


DIFFERENT FORMS OF SOCIAL MEDIA

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social media websites come in a wide variety of
„flavours‟. The most visited social media websites
as of August, 2013 are:
Facebook
YouTube
Twitter
LinkedIn
Yahoo
Instigram...

ADVERTISING ON FACE BOOK



Facebook offers several vehicles to connect with
the customers, page post ads are incredibly
convincing. Advertisements in the form of Page
post ads begin as a post on a fan page and
gradually get paid distribution among the other fans
and friends of fans in their News Feeds. The page
post ads allow creative freedom and can be a
link, video, photo, event or status. Most
importantly, these ads on Facebook can be shown
to anyone or even to those who are not connected
to your page.

WHY ADVERTISING ON FACEBOOK?

Facebook is the leading social network site in the
world today, it has over 300,000,000 active users
 Facebook is one of the best way to meet target
customers or rather potential customers
 Facebook advertising appears mostly on the right
side of your facebook page, so you wont get
skipped.


EXAMPLE OF FACEBOOK AD


FACEBOOK FACTS AND STATISTICS
23% of Facebook users check their accounts five or
more times every day.
 80% of Faceook users prefer to connect with
brands on Facebook.
 More than half of all Facebook members have used
the social network via a smartphone, and 33% use
a phone as their primary means of Facebook
access.
(WordPress Hosting SEO)



TWITTER
Twitter is among the best four
social network in the world.
Advertising on twitter became
more prominent and its very
vital to advertisers and
companies because it‟s very
viral. In everyday there is more
than 64 million tweets.
 Most twitter advert appear on
the left site on twitter home
page.



EX. OF TWITTER AD


BMW ADVERT


CASE STUDY: DELL
Dell, the computer vendor has successfully
promoted special offers to its Twitter community. In
particular , Dell uses an account called @Delloutlet
to promote the sales of refurbished or used Dell
products at discount prices.
 Dell spokeswoman talk about the company's
success with this new channel:



“I started twitting regularly and doing more twitter
exclusive offers , this helped us to grow our followers
base (we‟re now 600,000) our followers responded by
re-twitting @Delloutlet messages to their followers, and
our numbers rose even more
we‟ve surpassed $2million in terms of Dell outlet sales...”

YOUTUBE


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You tube advert is a video advert that;
Help you connect with people in unique way, show
them what you do and how you do it.
Deliver your message to the right people at the right
time, every business has an audience on YouTube.
YouTube advert also helps you to drive
result, bring more people to your website, create
awareness and increase sales.
Banner advert appear on unrelated advert YouTube
pages

BANNER AD ON YOUTUBE


YAHOO
Yahoo is like other social media it enables brands
to meaningfully engage across their consumers
daily habits.
 Yahoo helps small business drive more customers
and grow their business.



YAHOO AD


INSTIGRAM ADVERT


Instigram is the baby social network created on
October, 2010 and its getting popularity among
internet users, it hit top ten social network in 2013.
research shows that; Instigram has over150million
active users. Advertisers seize this opportunity to
start advertising on instigram.
Instagram says that the ads will start appearing
over the next couple of months and will come from
brands that you don‟t follow. They say that this will
„start slow‟.

EX. OF INSTIGRAM ADS.


IMPACT OF SOCIAL MEDIA ON ADVERT
The impact of social media today is never be
emphasize, research shows that;
 93% of marketers use social media for business
and the fastest growing segment of social media
users is now adults aged 45-54.
 55% of this age group now have a profile on at
least one social network
 Half of all social media users under age 35 follow
their online friend‟s product and services
recommendation.



(TECHi)

77% of buyers are more likely to buy from a
company uses social media
(war of words)
 92% of small business say that social media is an
effective marketing tool
(e-strategy trends)
 47% of Americans say that Facebook has a greater
impact on their purchasing behaviour than any
other social network.
(war of words)
 Internet users pass on advertising messages or
images through social network site, without
realising that they are doing this.





IF YOU WANT TO COMPUTE IN THE MERKET
TODAY BE ON SOCIAL MEDIA...

Advertising vs social media

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