Everyone who has ever tried to lose weight and keep it off knows that it is a very hard thing to do. In fact, nothing can be closer to the truth than to say that weight loss is hard. So it’s no wonder that when one weight loss company or another comes up with their new, miracle breakthrough weight loss pill that will simply melt the fat off while you sleep, regardless of what you eat, people can’t wait to make their three easy payments of only $29.95 while feverishly awaiting the arrival of their weight loss “dream come true