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5 Reasons Content Strategy & Content Engineering Go Together Like Milk and Oreo Cookies!

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5 Reasons Content Strategy & Content Engineering Go Together Like Milk and Oreo Cookies!

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In today's content landscape, there are literally hundreds of different technologies that can make up a content strategy. How will these technologies talk to one another? What happens if one of the links in your content chain goes down? How will you ensure that the right content hits the right buyer at the right time? These are not marketing concerns. These are problems best tackled by content engineering, a new breed of content strategist that can make your disparate content assets into one seamless story across all content and commerce channels. This is the story about how content strategy and content engineering will work together to create the digital marketing of tomorrow. We are excited to bring you this presentation, with the help of our partner Colleen Jones of Content Science, recently presented at Confab Central. To learn more about Kanban Solutions and content engineering, visit blog.kanbansolutions.com today!

In today's content landscape, there are literally hundreds of different technologies that can make up a content strategy. How will these technologies talk to one another? What happens if one of the links in your content chain goes down? How will you ensure that the right content hits the right buyer at the right time? These are not marketing concerns. These are problems best tackled by content engineering, a new breed of content strategist that can make your disparate content assets into one seamless story across all content and commerce channels. This is the story about how content strategy and content engineering will work together to create the digital marketing of tomorrow. We are excited to bring you this presentation, with the help of our partner Colleen Jones of Content Science, recently presented at Confab Central. To learn more about Kanban Solutions and content engineering, visit blog.kanbansolutions.com today!

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