The document discusses why branding is important for businesses. It notes that consumers have limited attention due to information overload and less time, and are more likely to engage with known, liked, and trusted brands. It recommends building a strong brand by being different, consistent, vigilant, relevant, and telling a story, which can result in customer loyalty, protecting price points, greater trust, increased company value, and attracting top talent. The document promotes speaking with the company's team for more information on branding strategies.

2. 11:30 AM
SAM CROSS
YOUR BUSINESS BRAND – THE BIGGEST ASSET
YOUR BUSINESS HAS

3. What is a
brand?

4. Why is
branding so
important?
1. Our brains are
being overloaded

5. Why is branding so important?

6. Why is branding so important?
Test: What image stands
out the most?

8. Why is branding so important?

9. Why is branding so important?
What image stood out most?
Our brain has limited capacity so will direct
attention to that which is most important
Only a select few messages will get noticed

10. Why is branding so important?
2. We have less time

11. Why is branding so important?
3. We’re living in a fake news era

12. Why is branding so important?
1. Our brains are being overloaded
2. We have less time
3. We’re living in a fake news era
The result? Consumers are more likely to
engage with brands we know, like and
trust

13. The product or the brand?

14. Brand positioning

15. Brand positioning
Good, better, best – a highly effective
branding & pricing strategy

16. What is your brand position?
Defender Follower Challenger
A market leader
that represents
the category
Disrupting the
status quo.
Champion
innovation with
new approaches
Push innovation
with compelling
options

17. How to build a strong brand
Be different
Be consistent
Be vigilant
Be relevant
Tell a story

18. The result
Customer loyalty
Protect your price point
Greater trust
Increased company
value
Attract the best people

19. SAM CROSS
SAM.CROSS@ASCOTGROUP.CO.UK
07818028923

21. WANT MORE INFORMATION?
Please talk to a member of the team!