TYROOC4 - Low Cost eRecruiting solutions

Low Cost eRecruitment: Text Based, Social Media & Google Analytics Travis Merrigan Community Colleges of Spokane 2010 TYROOC Conference

Starting Assumptions ,[object Object],[object Object],[object Object]

Focus on the easy and cheap ,[object Object],[object Object],[object Object]

Email: Old people communication? ,[object Object],[object Object],[object Object],Text Communication

Write better emails ,[object Object],[object Object],[object Object],[object Object],Text Communication

Chat – too labor intensive? ,[object Object],[object Object],[object Object],Text Communication

Text – only opt in ,[object Object],[object Object],[object Object],Text Communication

Social Networking: Figure out a plan Social Networking

My take ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Networking

Use traditional media to push social media Social Networking

Most important web content* ,[object Object],[object Object],[object Object],[object Object],[object Object],*Noel-Levitz E-Expectations 2010 Improve your website

‘ Great if you can’ content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Improve your website

Improve your website ,[object Object],[object Object],[object Object],[object Object],Improve your website

Hit locations – TYROOC.org Improve your website

Focus on “new visitors” Improve your website

The mobile challenge Improve your website

Traffic sources Improve your website

Content Drilldown Improve your website

Site Overview – best feature Improve your website

Demote unpopular content Improve your website

‘ Locations’ is working - 6.95% exit rate! Improve your website

‘ Outside Spokane’ working - 14% exit rate Improve your website

‘ In Spokane’ not working ,[object Object],[object Object],Improve your website

TYROOC4 - Low Cost eRecruiting solutions

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TYROOC4 - Low Cost eRecruiting solutions