About google search

2.  Google began in January 1996 as a research
project by Larry Page and Sergey Brin –
Stanford University Ph.D. Students
Main competitors are Yahoo
and Windows live
 The domain name for Google was
registered on September 15, 1997, and the
company was incorporated on September
4, 1998.
Dr. Eric Schmidt

4. The Google search Mission
 "to organize the world's information and make it
universally accessible and useful“

5. SWOT analysis
STRENGHTS WEAKNESSES
• Corporate Reputation &
Brand Trust
• Highly skilled employees
• The speed and simplicity of
its search engine
• Huge cash reserves
• Profitable business model
• Increasing costs compared to
sales
• Dependence on advertising
business
• No other cash flow source
than advertising
OPPORTUNITIES THREATS
• New internet devices
• New advertising platforms
• Increase in worldwide
internet penetration increase
the total user base
• Increased competition in the
search engine market
• Privacy concerns
• Business model imitators

6. Segmentation & Targeting
The Google search:
•Offers products that generally appeal to a mass market
Doesn’t matter what you are using the web for
•Target web users all over the world
The Google search is positioned as:
Solution-centric
Convenience
Fast & quality results
Innovative
Socially responsible
Vast networks, deep knowledge
Positioning

7. Google primary strategy is to focus on Search Engine Marketing
. Indexing every website on the web, giving faster results with
accuracy.
Google’s Ad-Sense, Ad-Word and display network helped
Google to generate huge revenue form the Internet Market
Differentiation Factors
 Robust Data Centers around the world
 Unique Page Search Algorithm
 Ad-Sense & Ad-Word
Google Positioning strategies

10. Value-Based Pricing
PPC-PAY PER CLICK
Payment Method
•Credit/debit cards
•PayPal Payment
•Coupons

11. Objectives of the Recovery System
• Make it easy for clients to issue their complaints
• Address client’s complaints in the shortest time
possible
• Ensure clients are satisfied with how their
complaint was handled

12. Strategies of Complaints Handling
• Google Checkout service
• online form.
• Postal service
 Google Checkout - Complaints
Belgrave House
76 Buckingham Palace Road
London
SW1W 9TQ
U.K.
• Contact number 0845 080 1800
• Financial Ombudsman Service

13. Service
delivery
System
Operating
Strategy
Service
Concept
Target
Market
Segment
• Education,
Entertainment
to the everyone
• Common
Service to
whole the
world
• 24 hours
service
• Fastest,
Accurate links
to the
information
• Easily can
enter to the
system
• User
friendly
• All the
people in
around the
world who
searching
the
information
Google Search Strategic Service
Vision

14. Service Design elements of Google Search
• Structural
Front office is only Screen , Back office play very vital role in
Google Search.
Very aesthetic view in Google search web page
Competitive Advantage on Location is very low
There are lot of existing servers to managing the peak Demand

15. • Managerial
Service encounter is the time period
person log in to the Google Search
Fast and lot of alternatives are the
main factors evaluate the Service quality of
Google
Competitive Service Strategies
Google now occupy the Focus Strategy
• Justification
1. Globalized operation
2. Large amount of Users
3. Narrow Service category
4. Always update the programs rather than competitors

16. Globalizing Factors
• lo w Customer contact
• low Cultural adaptation
• low Customization (common service)
• Complexity (All the back office tasks are standardized)

17. Balancing Demand Against Productive Capacity
How Google Managed Their Demand Against
Capacity
Demand Management Strategies
 Dividing services into categories
Capacity Management Strategies
 Create different servers to different region
 Create separate page for each countries

18. Service Quality
Why is service quality important
To understand and achieve service quality to
satisfy the customers’ expectations and needs.

19. Service Quality at Google Search
do one thing , and do it well
Focus on user and all else will follow
Fast is better than slow
You don’t need to be at your desk to need an answer
There’s always more information out there
Make money without doing evil
The need for information crosses all borders
You can be serious without a suit
Great just isn’t good enough
Democracy on the web works