As authors, we want you to maximise the value of your time when creating content. Having a pulse on current industry trends and anticipating future market movement, is a crucial skill to creating relevant content for customers. In this presentation, we will examine what it means to be a 'trend' and how a trend evolves overtime. We will also look at how you can recognise upcoming trends and capitalize on their influence. Speaker : Jonathan - Product Manager at Envato Event : Envato Worldwide Author Conference @ Yogyakarta, Indonesia 2019 Slide Download : http://bit.ly/jogja2019jonathan (Dropbox) http://bit.ly/idea2019jonathan (SlideShare) IdEA (Indonesian Envato Authors) is a community of Indonesian people who earn a living by making and selling products on Envato (http://envato.com). Kindly visit http://envato.id to join the community!

1. Examining
a trend
Flat Illustration.
sukmaragaIllustration: Guy reading a magic book by

2. Illustration: Proactive Support Illustrations CRM by angelbi88
The key focus areas:A window into the recent trend of
flat illustration.
Summary
Skateboarding Little Girl - Illustration by tranmautritam
How the trend (Flat Illustration) evolved
What is Flat Illustration
Use cases (past and present)
Examples
The future of the Flat Illustration
How to recognise a trend
Capitalising on a trend
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3. This presentation will not cover:My name is Jonathan Miller.
I’m a qualified Multimedia Designer with over eight
years experience as a practising designer across
various business types (start ups, digital agencies
and consumer products).
I started at Envato as a UX designer, but the past 2
years I’ve been working as a product manager
within the content/author group.
Hello world (wide).
This is me!
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4. This presentation will not covIntroducing Kate McInnes.
Kate is a design and illustration content
specialist that has been working at Envato for
more than ten years. Previously the editor of
Vectortuts+, a freelance illustrator and
author of Rockstar Icon Designer. She has a
background in multimedia and
communication design and spent her early
creative years in and around Melbourne’s
lowbrow and street art scene.
Theexpertbehindthis
presentation
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5. How did it all start?

6. Demand for
Illustrative content
was high
Illustration: Proactive Support Illustrations CRM by angelbi88

7. Perhaps there was a
more efficient way
to generate content?

8. The hypothesis
Illustration: Proactive Support Illustrations CRM by angelbi88
We believe authors who have a pulse on
current industry trends and anticipate
future market movement, are in the best
position to create relevant content for
customers.

9. Thesolution

10. FlatIllustration

11. What is flat illustration?
With a focus on evoking positive emotions and
connectedness, flat illustration is used to convey
relatable, everyday narratives using simple
shapes, flattened perspective, and minimal line
work.

12. It’s easier to draw bendy arms and minimal
facial expressions than complex cartoons.
Why so bendy?

13. Examples

14. Good?

15. Good :)
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Good?

17. Not so good :(
Illustration: Proactive Support Illustrations CRM by angelbi88

18. The past

19. Over the past few years, I’m sure you’ve all noticed
the wave of illustrations used as the hero image on
landing pages.
Landing pages

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23. The present

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Recently the trend has evolved
past the application of landing
pages and into the realm of UX.
NotJUSTfor
landingpages

25. Ouch!
icons8.com/ouch is a great resource for free UX
illustrations and a great example of how effective the
content type works as an asset library.

26. humaaans
Create single purpose marketing material or build a suite of
scenario based, UX visuals.

27. The future

28. Flat Illustration will continue to draw influences
from different styles and eras with people looking
for ways to stand out in the crowd.
Modernist and Vintage

29. Illustrationlibraries
The future of the flat illustration won’t focus
around a change in visual style, but demonstrate a
pivot in how designers/artists prepare and produce
artwork.

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How to recognise a trend?

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Study the various platforms, understand the
customer base and position yourself for
commercial success on your chosen platform(s).
Capitalizingonatrend