A beginners guide to YouTube Channel Set & Marketing

1. Primer On
YouTube Channel Setup !
Puneet Arora
Social Substance & Ecologic Corporation

2. Topic Covered:
Why have a YouTube Channel ?
Why it is difficult to run YouTube Channel ?
What is the Future of Video Channels
YouTube Channels : Niche Selection
YouTube Initial Set Up ! (With a Case Study)
Writing Content In Description Box (CopyRight Issues )
Navigation of your YouTube Channel (Cards, End Screen,
Pins,Playlists)
Thumbnails and Other Art Items
Hash - Tags and Keywords.
Scheduling Your Content !
Generating more Ideas , More Videos

3. Why have a YouTube Channel
Show your work !
Beat Competition with Authenticity ~!
"The Internet doesn’t care about your title."
Compete with Giants → Compound Effect
Change the economic model → Creator Economy
Enter Permission-Less Regime
"Clear Thinker" is a better compliment than "Smart."
If you want Earn with your Mind. Not your time. Time will give you later
exponential returns .
"The price of productivity is creativity."

4. Why it is difficult to run a YouTube Channel
From Day One ..
You need to
Show your authentic Work (Deep Knowledge) !
Demonstrate Honesty (Your work is your second nature ) !
Compete with world’s top talented people of world
Become →: CopyWriter , Screenplay , Director, Music
Editing Sound, Photographs , Videos
Become →: Creative, ..creativity is too hard to learn ,
especially from gurus . teachers
"You must have Super Powerful Ability to Change Yourself & Adapt "

5. Why it is difficult to run a YouTube Channel
Approximately, 60,000 Years of Content is already there !
People watched 100 billion hours of gaming on YouTube in
2020
Within 20 sec of watch time , 20% of videos are turned off
96.5 percent of all of those trying to become YouTubers don’t make enough money off of
advertising to crack the U.S. poverty line.

7. We are all most in a world where people will develop
inability of consciousness to distinguish reality from a
simulation of reality,especially in technologically advanced
postmodern societies .
Co-mingling of physical reality with virtual reality (VR) and
human intelligence with artificial intelligence
Social Substance & Ecologic Corporation

8. YouTube --Connect →Games

9. YouTube Channels : Niche Selection
Leverages :
1) Labour
2) Capital/ Money
3) Products with no marginal cost of replication and has highly
permissionless ..
Leverage 3 :
1) Code, Code +Content
2) Podcast, Movie, Videos, Games, VR , AR
3) Digital Assets : Non -Fungible Tokens,
4) Natural Products/Service that don’t need sophisticated
technology e.g Yoga
Probably the most interesting thing to keep in
mind about new forms of leverage is they are
permissionless. They don’t require somebody
else’s permission for you to use them or
succeed. For labor leverage, somebody has
to decide to follow you. For capital leverage,
somebody has to give you money to invest or
to turn into a product.
Each level has increasing leverage, increasing accountability, increasingly specific knowledge

10. YouTube Initial Set Up ! (With a Case Study)

11. Customise Channel

14. Video Management

15. Navigation in YouTube I :

16. YouTube channel navigation

17. Social Substance & Ecologic Corporation

18. Social Substance & Ecologic Corporation

19. Hash - Tags and Keywords.
Charm Words
Long Tail Keywords
Short tail Keywords
Domain Specific Keywords
Category of the Channel .
Use of Tools for Finding Keywords of Importance …
Social Substance & Ecologic Corporation

20. Schedule

21. Generating more Ideas , More Videos
Storyboarding
Role Play
Brainstorming
Mind Maps
5 W {Why , What , Where , How , Who , When }
Tense {Past , Present , Future, Prehistory , Post History, Before -Event , After -Event}
Social Substance & Ecologic Corporation

22. Thanks , Questions Please
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