Jan 2020 Dribble Meetup, Bengaluru
The talk was a creative walkthrough of the work done at Capillary Technologies. It delved into the process and effort put to create a consumer-grade user experience for B2B clients.
48. Design Principles
1. Communicate to clarify
Explain in one or two sentences. Use simple language. Use visuals to aid
comprehension.
2. Iterate to simplify
Simplify until it can be simplified no further. Make it smart so it requires minimal
effort. Remove anything which is not essential. Try limiting options to three or
less.
3. Empathise to empower
Understand the business problems. Ensure users can meet their business goals.
4. Automate to elate
Let machines do the hard work on behalf of the users. Delight users by doing
99% of the work automatically.
5. Reuse to familiarize
Reuse existing product experiences that users are familiar with. Repeat patterns
that users are comfortable with.