A workshop conducted for the product team to get them thinking about user empathy and techniques of interviewing.

1. Design
Thinking
Developing user
empathy to create
great products

11. Design
Thinking
Process

12. Design thinking is a
human centered
approach to problem
solving.

14. EMPATHY

15. Understand users
until you can
empathize and
relate to their
pain.
Find their most
pressing needs in
a given context.

17. Who are my users?
What are their goals,
aspirations?
Learn by
OBSERVING &
INTERVIEWING
users in their context

19. Open ended
question?
Close ended
question?
What are the common
problem you face when
using this product?
Do you face any
problems with this
product?
YES / NO
Mono sylables
One sentence answers
Descriptive answers

20. Exercise
Practise
Open ended
questioning

21. What are their needs?
Create a problem
statement based on
STATED NEEDS &
OBSERVED
INSIGHTS

22. Wild & illogical
(don’t think of feasibility)
Brainstorm for
MULTIPLE
SOLUTIONS to
the same problem

23. How can I explain
my idea?
Build a MOCKUP
which can be
understood by the
audience

24. Get audience
feedback and
refine further

25. Workshop

26. Problem Statement
People don’t drink water
regularly (when at work)
How do you ensure people drink sufficient
water especially during busy work
schedules?

28. Empathize
Interview one of your team members
Ask open ended questions to understand them
Define
Write down your problem statement based on user needs
and insights
Ideate + Sketch
Write down atleast 5 ideas to solve the problem
Pick the best idea
Sketch the solution on the large drawing sheet
Explain the functioning of your solution
Present
20 mins
5 mins
20 mins
5 mins

29. thank you