Measuring	  social	  brand	  performance	  An	  introduction	  to	  PRINT™	        Web:	  www.sociagility.com	  |	  Email:...
Why	  measuring	  performance	  matters	  Performance	  measurement	  is	  essential	  if	  activity	  is	  to	  be	  mana...
What	  is	  PRINT?	                Tactical	                                             Strategic	    A	  social	  media	...
A	  social	  media	  KPI	           An	  independent,	  comparative	  measure	  of	  social	  brand	  performance	        ...
A	  planning	  and	  measurement	  system	    PRINT™	                                     Benchmark	  Scorecard	          ...
Benefits	  Comparative   	  Assesses	  a	  brand	  relative	  to	  its	  peers	  not	                    an	  unrealistic	 ...
Used	  by	  both	  brands	  and	  agencies	  Brands	                                   Agencies	                          ...
PRINT™	  Scorecard	  The	  scorecard	  provides	  an	  “at	  a	  glance”	  overview	  of	  all	  scores	  for	  all	  bran...
PRINT™	  Insight	  (examples)	  The	  PRINT™	  Insight	  report	  provides	  30+	  different	  tables	  and	  charts	  anal...
PRINT™	  Insight	  (examples)	  The	  PRINT™	  Insight	  report	  provides	  30+	  different	  tables	  and	  charts	  anal...
PRINT™	  Tracker	  (example)	                                                London 2012 Olympics Sponsors             The...
Get	  started	  Contact	  us	  for	  pricing	  information	  and	  demo	  	  Email	   	  print@sociagility.com	  Phone 	  ...
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Introduction to PRINT™

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A brief introduction to Sociagility's PRINT™ social media performance measurement system.

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Introduction to PRINT™

  1. 1. Measuring  social  brand  performance  An  introduction  to  PRINT™   Web:  www.sociagility.com  |  Email:  hello@sociagility.com  |  Twitter:  @sociagility  |  +44  (0)20  7193  6793   IN  COMMERCIAL  CONFIDENCE  
  2. 2. Why  measuring  performance  matters  Performance  measurement  is  essential  if  activity  is  to  be  managed  proactively  and  efficiently    •  identifies  competitive  strengths  and  weaknesses  •  enables  targets  and  objectives  to  be  set…  •  …and  then  measured     But  monitoring  conversation  alone  is  not  enough!  
  3. 3. What  is  PRINT?   Tactical   Strategic   A  social  media  KPI  for   A  planning  &  measurement  measuring  the  competitive   system  for  evidence-­‐based   performance  of  a  brand   decision  making   IN  COMMERCIAL  CONFIDENCE  
  4. 4. A  social  media  KPI   An  independent,  comparative  measure  of  social  brand  performance   Popularity   Receptiveness   Interaction   Network  Reach   Trust  • Ability  to  generate   • Ability  to  listen  and   • Ability  to  interact   • Ability  to  drive   • Ability  to  generate   attention:  fans,   participate:   with  community:   community:  reach,   endorsement:   followers,  traffic   connecting,   acknowledgement,   audience,  network   influence,  authority,   following,   response,   size   rating   referencing   engagement   IN  COMMERCIAL  CONFIDENCE  
  5. 5. A  planning  and  measurement  system   PRINT™   Benchmark  Scorecard   PRINT™   Evaluate   PRINT™   Plan   Insights   PRINT™   Tracker   Track  
  6. 6. Benefits  Comparative  Assesses  a  brand  relative  to  its  peers  not   an  unrealistic  ‘perfect’  performance  Actionable  Shows  where  to  direct  resources  to   improve  performance  Objective  Eliminates  subjective  judgement  too   often  driven  by  social  media  hype  Independent  An  independent  measure  of  performance   with  no  client  or  agency  self-­‐interest  Credible  Correlates  with  recognised  business   success  metrics   IN  COMMERCIAL  CONFIDENCE  
  7. 7. Used  by  both  brands  and  agencies  Brands   Agencies   IN  COMMERCIAL  CONFIDENCE   7  
  8. 8. PRINT™  Scorecard  The  scorecard  provides  an  “at  a  glance”  overview  of  all  scores  for  all  brands.   IN  COMMERCIAL  CONFIDENCE  
  9. 9. PRINT™  Insight  (examples)  The  PRINT™  Insight  report  provides  30+  different  tables  and  charts  analysing  competitive  brand  performance   IN  COMMERCIAL  CONFIDENCE  
  10. 10. PRINT™  Insight  (examples)  The  PRINT™  Insight  report  provides  30+  different  tables  and  charts  analysing  competitive  brand  performance   The  heat  map  identifies   the  areas  of   competitive  social   media  strength  and   weakness  for  a  brand.   Red  ‘warning’  areas   should  be  addressed  as   part  of  any  future   improvement  strategy.   The  brand  matrix  shows   which  competitors’   social  media  activity  a   brand  should  be   reviewing  in  order  to   understand  how  it  can   improve  on  the  areas  of   weakness  highlighted  in   the  heat  map.  
  11. 11. PRINT™  Tracker  (example)   London 2012 Olympics Sponsors The  PRINT™  Tracker  sPRINT Index™ Rankings: 16 July – 9 September 2012 eekly  or  monthly  basis   hows  relative  performance  on  a  daily,  w Olympic Games Paralympic Games 1 Coca-Cola Coca-Cola 1 2 British Airways adidas 2 3 adidas British Airways 3 4 EDF GE 4 5 VISA Samsung 5 6 GE Cadbury 6 7 Samsung VISA 7 8 P&G P&G 8 9 McDonalds McDonalds 910 BMW BMW 1011 Cadbury BT 1112 UPS UPS 1213 Omega EDF 1314 Lloyds TSB BP 1415 BP Acer 1516 Acer Lloyds TSB 1617 Thomas Cook ArcelorMittal 1718 Deloitte Thomas Cook 1819 Panasonic Omega 1920 BT Panasonic 2021 Dow Deloitte 2122 Cisco Cisco 2223 Atos Dow 2324 ArcelorMittal Atos 2425 Adecco Adecco 25 www.sociagility.com/socialympics IN  COMMERCIAL  CONFIDENCE  
  12. 12. Get  started  Contact  us  for  pricing  information  and  demo    Email    print@sociagility.com  Phone  +44  (0)20  7913  6793  Twitter    @sociagility  

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