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Going Google: Lessons for the Enterprise


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Topics covered:

* Why has the dominance still not translated into enterprise search dominance?

* The right reasons for choosing Google - and some reasons for not choosing Google!

* How to work with Google and their ecosystem of partners

Google is evolving and expanding beyond its role as principal, no-nonsense Internet search provider to now offering a increasing number of enterprise tools. Google is often seen as the obvious and sexy choice when a new enterprise search solution is needed, but is rarely selected after a comparative product evaluation.

One of the reasons for Google's increasing popularity in the enterprise is the almost never-ending good vibes surrounding the company. However experiences show that it is much more fun to work with Google before you become a customer. Many have felt left either alone or with an inexperienced partner. Also, reality is that the enterprise business represents less than 2% of Google's total $22B revenue; does this make enterprise search a risky choice?

Having evaluated the many Google enterprise tools and interviewed Google enterprise users, experts and partners around the world, Peter will present his findings from a vendor-neutral perspective. Google has developed some interesting, easy-to-adopt; at times even groundbreaking search offerings. However, like the support offered, it remains work in progress. How can you make the most of working with Google - now and going forward?

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Going Google: Lessons for the Enterprise

  1. 1. Going Google: Lessons for the Enterprise <ul><li>Peter Sejersen - [email_address] </li></ul>
  2. 2. About J. Boye <ul><li>Independent networking and knowledge sharing firm </li></ul><ul><li>Community of practice: +250 members; practitioners only </li></ul><ul><li>Groups in UK, Denmark and Europe </li></ul>
  3. 3. “ Why can’t we just have a Google for our enterprise? I’ve seen that you can just buy Google-in-a-box.” - Colleague/boss
  4. 4. Agenda <ul><li>Going Google - a risky route? </li></ul><ul><li>Search </li></ul><ul><li>Lessons for the enterprise </li></ul><ul><li>The Google future </li></ul>
  5. 5. “ Google has clearly and dramatically influenced the search marketplace.” - CMS Watch
  6. 6. Going Google
  7. 7. Google in the enterprise: Collaboration (Apps) <ul><li>Desktop suite (Docs) </li></ul><ul><li>Mail </li></ul><ul><li>Calendar </li></ul><ul><li>Chat/IM </li></ul><ul><li>Sites </li></ul><ul><li>Start page </li></ul>
  8. 8. Google in the enterprise: Analytics & Ad$ $$$
  9. 9. The solution to search?
  10. 10. Web vs. Enterprise
  11. 11. The Solution to Enterprise Search? <ul><li>Google Search Appliance </li></ul><ul><li>Google Site Search </li></ul><ul><li>Google Mini </li></ul>
  12. 12. Overview Hosted $100 - 2,000 < 100,000 docs On premise $3,000 - 10,000 < 300,000 docs On premise $30,000 - 750,000 < 1 billion docs
  13. 13. Black box
  14. 14. Plug and play?
  15. 15. Pricing
  16. 16. Easy to sell
  17. 17. Google is one option...
  18. 18. A proper evaluation?
  19. 19. Working with Google
  20. 20. Corporate culture
  21. 21. Partners
  22. 22. The Google Future? “ This company that thrives on the consumer web and ad revenue it generates clearly sees the enterprise as a growth engine.” - Jim Murphy, AMR Research “ Google now counts 25,000 enterprise search customers, up from last year’s 20,000 customers.” - TechCrunch, June 2009
  23. 23. Wrap up <ul><li>Google Enterprise Search is different than </li></ul><ul><li>Google is one option among many others. Chose it for the right reasons </li></ul><ul><li>Google is a different type of vendor </li></ul><ul><li>Google is moving into the enterprise </li></ul>
  24. 24. Thank you! - Questions? <ul><li>Join the conversation: </li></ul><ul><li>J. Boye Blog: </li></ul><ul><li>Twitter: @jboye / @psejersen </li></ul><ul><li>Community of Practice: </li></ul><ul><li>Resources: </li></ul><ul><li>CMS Watch: The Enterprise Search Report </li></ul><ul><li>Arnold & White: Successful Enterprise Search Management </li></ul>Find us in Stand 288