* Why has the google.com dominance still not translated into enterprise search dominance?
* The right reasons for choosing Google - and some reasons for not choosing Google!
* How to work with Google and their ecosystem of partners
Google is evolving and expanding beyond its role as principal, no-nonsense Internet search provider to now offering a increasing number of enterprise tools. Google is often seen as the obvious and sexy choice when a new enterprise search solution is needed, but is rarely selected after a comparative product evaluation.
One of the reasons for Google's increasing popularity in the enterprise is the almost never-ending good vibes surrounding the company. However experiences show that it is much more fun to work with Google before you become a customer. Many have felt left either alone or with an inexperienced partner. Also, reality is that the enterprise business represents less than 2% of Google's total $22B revenue; does this make enterprise search a risky choice?
Having evaluated the many Google enterprise tools and interviewed Google enterprise users, experts and partners around the world, Peter will present his findings from a vendor-neutral perspective. Google has developed some interesting, easy-to-adopt; at times even groundbreaking search offerings. However, like the support offered, it remains work in progress. How can you make the most of working with Google - now and going forward?