The document discusses key considerations for lighting in retail businesses, including using different types of lighting like accent, task, decorative, and ambient lighting to set mood, guide customers, and enhance experience. It emphasizes choosing the right color temperature (warm or cool lighting), color rendering index to show accurate colors, and lumens or brightness level for tasks. Proper lighting design is important to attract customers and showcase products effectively in a retail space.

1. HOW TO CHOOSE
LIGHTING
FOR
RETAIL BUSINESS
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2. Lighting can set the
mood and atmosphere,
guides shoppers to key
areas, and provides an
overall backdrop for
enhanced customer
experience.
WHY RETAIL
LIGHTING IS
IMPORTANT
TO YOUR
BUSINESS?
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3. CHECKLIST
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4. KNOW YOUR
RETAIL LIGHTING
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5. ACCENT LIGHTING
Accent lighting is used to make
products pop and add a sense of
importance. Various types of accent
lighting are used to draw shoppers
to particular areas in your store,
such as products within shelving
and nook displays, in windows, and
on walls.
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6. TASK LIGHTING
Task lighting is used to light up areas
where more lighting is needed for certain
tasks such as store checkout counters,
dressing rooms, service desks, and back
office areas. Contrast is also important,
and a poorly positioned light source may
cause contrast reduction, resulting in loss
of visibility.
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7. DECORATIVE LIGHTING
Decorative lighting is used to set
the mood and define the style of your
store brand, can be achieved by using a
fixture with a certain aesthetic, such as a
chandelier, set of pendant lights, or sleek
track system. It also fulfills the need of
either the accent, task, or ambient
lighting.
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8. AMBIENT LIGHTING
Ambient lighting seals the breaches
between the lighting used to highlight
displays, counters, corners, and
shelving. The main objective of ambient
retail store lighting is to make customers
feel welcome and comfortable in the
space to provide enough light to safely
explore the entire store.
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9. CHOOSE THE RIGHT
COLOUR
TEMPERATURE
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10. Appears soft and intimate
Works well for relaxing
settings like boutiques
and spas
Has a low colour
temperature, typically in
the 2000K - 3000K range
Appears brighter and
crisper
Works well for clinical
settings like hospitals
Has a high colour
temperature, in
the 5000K+ threshold
COOL
LIGHTING
WARM
LIGHTING
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11. CHOOSE THE RIGHT
COLOUR RENDERING
INDEX
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12. CRI stands for color rendering index. It
basically shows us how the colors
appear of various objects in comparison
with an ideal or natural light
source. High color rendering index LED
lights dramatically improve the
appearance of products by allowing
colors to appear clear, vivid and
distinguishable all while consuming
significantly less energy.
92%
0 100
More CRI the better
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13. KNOW YOUR
LUMEN
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14. Brightness is measured in lumens.
Watts is the energy consumed for
producing lumens.
More lumens = More light
LED is the best option available.
It produces 1600 lumens at 22 W,
whereas the incandescent bulbs
produce the same lumens at 100
watts.
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15. Designing a retail lighting scheme involves many factors suc
as bulbs of varying types, colors, and brightness along with
an array of fixtures to create accent, task, decorative, and
ambient lighting .
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16. CREATED BY
PROSOURCE
POWER
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