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E Zine Presentation Nov 09


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E Zine Presentation Nov 09

  1. 1. Developer Presentation 2009
  2. 2. NI Vital Statistics <ul><li>Page views: > 18.3 million per month </li></ul><ul><li>Total visitors: 751,000 per month </li></ul><ul><li>Unique Users: 315,000 per month </li></ul><ul><li>User Profile: ABC1 Home Buyers and Renters </li></ul><ul><li>Verification: ABC Electronic </li></ul>
  3. 3. - An Overview <ul><li>Launched in Northern Ireland in 2001 </li></ul><ul><li>The most visited website in Northern Ireland </li></ul><ul><li>The property portal of choice for NI home buyers and renters listing over 38,000 properties from over 400 Estate Agents </li></ul><ul><li>Showcasing Northern Ireland’s </li></ul><ul><li>largest New Homes section with </li></ul><ul><li>over 250 New Developments </li></ul><ul><li>showcased on the site </li></ul><ul><li>>95% market share of property </li></ul><ul><li>within the Northern Ireland </li></ul><ul><li>marketplace </li></ul>
  4. 4. Continued Year on year growth in N.I. readership!
  5. 5. = “sticky” website <ul><li>>70% of users visit at least once a week </li></ul><ul><li>>20% of users visit at least once a day </li></ul><ul><li>Each user views approximately 22 pages of the site per visit </li></ul><ul><li>The average length of visit is 13 minutes </li></ul><ul><li>Significant traffic delivered through daily property alerts >2.5 million emails per annum </li></ul><ul><li>Bounce Rate = <0.5%! </li></ul>
  6. 6. Offering to Developers <ul><li>Full range of online advertising opportunities including New Homes listings, New Homes Developer area, run of site banners, skyscraper ads in search results pages as well as large button advert (MPU) </li></ul><ul><li>Advanced search criteria for New Homes </li></ul><ul><li>Unique Development Map search </li></ul><ul><li>Customised Developer “home pages” highlighting all your Developments in one place </li></ul><ul><li> member e-mail sponsorship opportunities </li></ul><ul><li>Floor Plans, Site Maps, PDF Brochures </li></ul><ul><li>uploads, Video tours with New Homes </li></ul>
  7. 7. Banner, Button & MPU Advertising options Run of site banner advertising New Homes Developer Gallery Large button advert (MPU)
  8. 8. Home Page Button Advertising <ul><li>Enhanced premium homepage listing with supporting banner advertising </li></ul><ul><li>Home page and New Homes section presence </li></ul><ul><li>Unrivaled branding and exposure for the Developer & Agent </li></ul><ul><li>Advertising links directly into the new development listing or to a splash page promoting the new build portfolio </li></ul><ul><li>Drives around 5X more traffic to Development listing </li></ul>
  9. 9. Enhanced New Homes Results – Gallery View
  10. 10. Enhanced New Homes Development page
  11. 11. Enhanced New Homes Results – Map View
  12. 12. Monthly Reports Issued for all Developments
  13. 13. Return on Investment...... <ul><li>Property viewings from Northern Ireland’s most popular website </li></ul><ul><li>Traffic to Developer / Agents’ websites </li></ul><ul><li>Targeted lead generation from interested House buyers </li></ul><ul><li>New Homes display advertising results. Monthly reports on visitors to your New Developments pages </li></ul><ul><li>Additional Developer Advertising options to drive large amounts of traffic to your New Homes. </li></ul>
  14. 14. New Development Listing costs <ul><li>List your New Development in the New Homes section of from £450 + VAT until sold! </li></ul><ul><li>Banner and Button advertising (600,000 page views min) from £1,500 + VAT per month </li></ul><ul><li>Includes: </li></ul><ul><li>Button, Home and New Homes page advertising </li></ul><ul><li>Banner advertising throughout site </li></ul><ul><li>“ mini site” or direct link to Developments </li></ul><ul><li>Upload of New Developments & house types. </li></ul><ul><li>No work for you or your Agent. Also ensures accuracy of data </li></ul>
  15. 15. Propertynews Paper <ul><li>An ideal vehicle to communicate with current and new home owners </li></ul><ul><li>Target potential customers by positioning advertisements in the Local Area or in the All Areas paper </li></ul><ul><li>Distributed through all leading Estate Agent offices, garage forecourts and mortgage brokers </li></ul><ul><li>Distributed in over 300 estate agents offices </li></ul>
  16. 16. Paper New Development Rates <ul><li>TRADE RATES </li></ul><ul><li>Full Page £420 + VAT </li></ul><ul><li>Half Page £250 + VAT </li></ul><ul><li>Quarter Page £125 + VAT </li></ul><ul><li>All prices are full colour </li></ul><ul><li>Discount of 5% for 3 insertions, 10% for 6 insertions and 20% for 9 insertions. </li></ul><ul><li>Additional sizes are available on request. </li></ul>
  17. 17. New Development Advertising
  18. 18. Double Page Development / Suppliers <ul><li>Propertynews is delighted to introduce a new offering for developers within the paper. It enables the developer to book a double page to promote their latest development, and then split the ad space with the suppliers of the development, enabling the suppliers to promote their own business also. </li></ul><ul><li>Features Include: </li></ul><ul><li>Double Page advertising promoting development and suppliers </li></ul><ul><li>Developer takes one full page to promote new development, with suppliers making up the additional full page. </li></ul><ul><li>Offers strong presence within magazine for new development & exposure to 60,000 home owners & buyers. </li></ul><ul><li>Beneficial to suppliers through association with quality finished developments </li></ul><ul><li>Double Page Spread - £800 + VAT </li></ul><ul><li>Suggested Split: £200 per PC supplier (Normal Display Rates =£250) Developer Free of Charge. </li></ul>
  19. 19. Double Page Development / Suppliers
  20. 20. Contact Details For an individual quote for all your Online New Homes advertising please contact Colin on either 07709 426230 or [email_address] Complement your online advertising with a print offering in the Propertynews Paper Contact Andrew today on [email_address] and discover our superb rates