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How do marketers identify and analyze competition

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Sameer Mathur
Sameer Mathur

Identifying and analyzing competitions

Business
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Identifying and analysing competition
Identifying Competitors
Determining Category membership The products or sets of products with which a brand competes and which functions as close substitutes.
For a brand with explicit growth intentions to enter new markets , an aspirational competitive frame may be necessary to reflect possible future competitors.
Gather information about Competitor’s
What is each competitor seeking in the market place? What drives each competitor’s behaviour? Factors that shape a competitor’s objectives?
Manodhar Allu National Institute of Technology, Jamshedpur.

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