In this presentation, you will learn to understand different types of Product Management roles, learn how to evaluate your strengths and weaknesses to find a good fit. Djordje also shares the 5 Product Management principles which work across any product type.

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8. Djordje Jankovic
TONIGHT’S SPEAKER
@ProductEvents

9. Find Your Fit

10. John Sculley
- Former president of Pepsi-
Co
- Spent 10 years as CEO of
Apple
- Ousted one of the greatest
product managers of all
time

11. Product management is a popular role, but many are not
happy in their role.

12. It’s not about finding a great job as judged by society
It’s about finding a job you can thrive in.

13. Know yourself Understand what’s
possible
Identify your
principles

14. Know yourself

15. Tests
MBTI test - questionnaire with the purpose of indicating differing psychological
preferences in how people perceive the world around them and make decisions.
DISC profile- find out more about your personality and behavior, as well as how
to work with people of other styles.
Strengths finder - discover what you naturally do best and learn how to develop
their greatest talents.

16. Djordje’s Top 5 Themes
1. Achiever
2. Ideation
3. Competition
4. Futuristic
5. Strategic

17. Other Ways
Ask friends and family
Track how you spend your time

18. Understand what’s possible

19. Product types
Hardware vs Software
- Longer dev cycles
- Harder to come by
- Technical background is
an advantage
- Shorter dev cycles
- Most product managers
are software type

20. Product types
Business (B2B) vs Consumer (B2C)
- Stakeholder management
- Careful deployments
- Less forgiving
- Engaged, smaller
customer base
- Sales and marketing
driven
- High potential reach
- A/B testing
- Data driven

21. Product types
Technical (API, backend) vs UX centric (mobile, web)
- Technical background
advantage
- Distant from the
customer
- Emphasis on project
management skills
- High emphasis on good
UX
- Usability testing
- Interaction design

22. Company type
Large vs Small
- Communication
- Slower pace
- Emphasis on project
management skills
- Fast pace
- Fill in skill gaps
- Greater influence

23. Company type
Product-driven vs not
- Product drives roadmap
- Focus on high quality
products
- Product is not a priority
(sales and marketing)
- Core company offering is
not your product

24. Product Org Type
Reporting line to CEO vs CTO | COO | CMO

25. Are top tech companies overrated?

26. Identify your principles

27. 1. Chase the dream > Chase the competition
2. Outcomes > Outputs
3. Simplicity > Complexity
4. Learning > Assuming
5. Measuring > Guessing
Djordje’s 5 Product Principles

28. 1. Chase the dream > Chase the competition
Questions to ask:
- How do you decide what to build?
- How do you feel about competition?

29. 2. Outcomes > Outputs
Questions to ask:
- How do measure results?
- What does your roadmap look like?

30. 3. Simplicity > Complexity
Questions to ask:
- What were the last few features you released?
- How long did it take to build each? Why?
- How do you decide what to build? Who is involved in
deciding?

31. 4. Learning > Assuming
Questions to ask:
- What does your roadmap look like?
- How do you know what to build?
- Who is involved in the decision?

32. 5. Measuring > Guessing
Questions to ask:
- What are the metrics you are currently focusing on?
- How did the last feature you shipped preform?
- What is the next thing you will build? Why?

33. Know yourself Understand what’s
possible
Identify your
principles

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