Product Management is more of an art than a science. So, how do you become a Product Manager? Vandana Mallempati talked about what she has learned before and during her journey in Product Management, how you can get started on various approaches to get a Product Manager interview, and what makes a successful Product Manager.
12. • What is Product Management?
• What do Product Managers do?
• What are the key skills to become a Product Manager?
• How do I apply for Product Management jobs?
Planning to be a Product Manager?
14. Owning the vision of the product
• What customer pain point is being resolved?
• Who is the market segment/target audience?
• What is the differentiation?
15. Effective design
• Understanding the customer use cases
• Prioritizing the right feature set for the product
• Easy and intuitive to use
16. Product execution
• Work with the development team
• Break the requirements into smaller tasks
• Monitor the completion of the tasks
• Remove roadblocks
• Ensure Minimum Viable Product (MVP)
• Evangelize the MVP
• Build collaterals
17. What do Product Managers do?
Defining and understanding
user community
18. What are the key skills to become a Product
Manager?
21. How to be a good Product Manager
• Domain expertise
• Market trends
• Bridge the gap
• Simplify the concepts
• Collaboration
• Understand what the engineering team is developing
22. Domain expertise
• Leads to better connection with the customer
• Clearer message about the product
• Better guidance to the engineering team
23. Market trends
• Leads to innovative solutions in a product
• Maintain market leadership of the product
24. Bridging gaps - Business and Engineering
PM is the - Voice of customer
• User Stories - who, what, why
• Who - User Personas who will be using the feature
• What - Tells engineers what functionality is needed
• Why - Gives the engineers the context
26. Collaboration with different teams
• Engineering
• User Experience
• Outbound Marketing
• Pricing
• Program Manager
• Support
• Procurement
• Quality
• Sales
• Account Executives
• Product Technologists
• On-site System Engineers
27. Understand what engineering is developing
• Involved in design specifications
• Sprint demos for product managers and
stakeholders
• Feedbacks
Ensure the product is developed as envisioned...
28. Other areas product Manager is involved in..
• Outbound marketing
• Creating and managing collaterals for external and internal use
• Tech Sheet, Quick Sheet, User Guides, Release Notes, Customer presentation, Sales
presentations, Value Proposition presentations
• Licensing
• Pricing
• Competitive analysis
• Training
• Managing user forums
29. Planning to be a
product manager
As a product
manager
Career path
30. Senior Product Manager
Associate Product Manager
/Product Owner
Principal Product Manager
Group Product Manager
Director Product Management
VP Product Management
SVP Product Management
Chief Marketing Officer
/Chief Product Officer
33. Part-time Product Management Courses in
San Francisco, Silicon Valley, Los Angeles,
New York, Austin, Boston, Seattle, Chicago,
Denver, London, Toronto
www.productschool.com