The document discusses an advertisement for Kitkat that uses a salmon fish as a symbol for people who work excessively without breaks. The ad takes a documentary style to tell the factual story of a salmon's working life as a way to emphasize the importance of not being a "salmon" and instead taking breaks, like one would with a Kitkat bar. The target audience includes children and working people aged 18 to 30, as Kitkat makes for a good substitute for tea and coffee breaks and its chocolate is known to provide health benefits.
2. ORIGIN OF KITKAT
• This advertisement uses a symbolic
feature, which is a “Salmon Fish”.
• Salmon refers to people who work and work
and never take a break.
3. TYPE OF ADVERT
• This advert is definitely a dramatization as it
uses realistic images.
• It tells a factual story about a salmon and its
working life.
• This advert is used in a documentary style.
4. TARGET AUDIENCE
• The target audience is mostly the children and
most importantly the “Working People”.
• The major crowd of the world’s population lies
between 18years and 30 years of age.
• It is a good substitute for tea and coffee.
5. • As known to all chocolate helps to increase
our life span and also helps in maintaining the
skin complexion.
• Men has been used as a medium for advert
which emphasizes on its seriousness of not
being a “SALMON”.
