STP on the Fiama_di_wills gel bar.

1. S. T .P
ON
Beautiful you , today , tomorrow

2. SEGMENTATION:
Grouping people according to their
similarity related to a particular product
category.
The Fiama Di Wills product is segmented
into basically two parts:
• Men
• Women
Geographical Location: Based upon where
people live.
Demographic: Based upon age gender and
income level.
Behavioural: Psychographic , Benefits.

3. By making the price cheaper :-
they target each type of audience so
that every one can afford the product
and increase the sale of the product.
Targeting is a phase , done accordingly to
the segmentation.
After segment the audience, company
target the favourable audience.

4. Natural Content
Chemical
Common
packaging
Innovative
packaging
• After process of targeting performed,
company position or set itself at a certain
position.

5. THANK YOU!!!
To :
Sushant Nanda FRoM :
Priya MaTHUR
PGDM2/1522