Marketing Management

1. MARKETMANAGEMENT
DEPARTMENT OF BUSINESS ADMINISTRATION
PROMOTION: NATURE&CHARACTERTICS
SAKTHIVEL .S
BY

2. PROMOTION NATURE

3. Advertising
Large audiences repeat message many time image
building
 Personal selling
Personal interaction rel'p building set performance
conviction &purchase
 Sales promotion
Wide assortment of tools create strong and quick
response
 Public Relations
Very beliveables dramatize a company or product
underutilized
 Direct marketing
Nonpublic immediate customized interactive one
to one relationship best on highly market effect

4. PROMOTION CHARACTERTIC
 Useful
Well designed
 Informative
Desirable
 Sentimental
High quality

5. • Useful
People most often keep promotional items that
provide immediate value, such as practical items like writing
instruments, technology products, or kitchen accessories. A
product that is useful to the recipients tends to have more
staying power, increasing brand exposure.
• Well designed
Attractiveness is important to ensure someone
keeps the product and is proud to use it, especially when it
comes to apparel. Apparel items, such as shirts, outerwear,
and hats, are noted as some of the most popular
promotional products out

6. • High quality
Cheap-looking products will reflect poorly on a brand
and do the company more harm than good. Not to mention, a
low-quality item will find its way to the trash very quickly.
• Informative
Giving an item that educates someone about
what the company does or provides useful information of
interest to a specific audience can be extremely valuable.
This implies that the company is thoughtful and in touch
with their audience, and have their best interests in
mind. Examples include branding an app for your phone
that provides information on a partitopics

7. • Desirable
Understanding the target audience and their wants
and needs is important when determining the right product.
Always consider the type of event, location, or venue where
the promotion will happen at as it will help identify the
mindset of the target audience and their specific needs at that
time.
• Sentimental
Promotional products can be powerful when they
speak to a certain passion or memory. Meaningful
connections can then be created between the brand and
the recipient as a result of having shared an Message
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8. THANK YOU,