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“The Caribbean                  An Economic Development Strategy to
   Riviera”                       Realize Tomorrow’s Vision Today

 p repared by C. H. JOHNSON CONSULTING & THE CHICAGO CONSULTANTS STUDIO, INC.   © CCS JUNE 2009
THE SITUATION
                 A Critical Condition with Unique Potential

                    • Shuttered naval base and
                      underutilized resource
                    • Area unemployment and
                      economic hardship
                    • Need to enhance the overall
                      Puerto Rico tourism market
                    • Need to stimulate investment,
                      create jobs, encourage visitation
                      and re-energize through true
                      economic development
                    • In short – a strategic vision for
                      Roosevelt Roads rather than a
                      patchwork of land sales and an
“The Caribbean
                      empty promise of the future
   Riviera”
THE PREMISE
                 An Economic Development Strategy

                    • Leverage gaming as an
                      “Economic Engine”
                    • Create world-class quality and
                      appeal in all aspects
                    • Focus on job creation and true,
                      regional economic development
                    • Enhance the tourism brand of
                      Vieques, Culebra and Puerto
                      Rico
                    • Utilize the inherent amenities of
                      the Roosevelt Roads property
                    • Articulate a compelling vision
“The Caribbean      • Create a non-derivative homerun
   Riviera”
Framing the Opportunity
Overview of Gaming & Tourism Markets


 • Gaming
   US
   Canadian




                                              Las Vegas
                           Macau
   European
   Asian
   Island/Caribbean




                                              Genting Highlands
 • Caribbean Tourism

                           Monte Carlo
   Current
   Trends
   Competition
                            El Conquistador




                                              Old San Juan
Framing the Opportunity
Physical Potentials of the Roosevelt Roads Property


 • Tremendous land availability
 • Key central location to
   Caribbean tourism, as well
   as Cuba, Bahamas and
   Central America
 • Abundant natural amenities
   and attractions
 • Deep water port
 • Airfield opportunities
 • Ability to create a unique
   destination context
 • Ability to offer multiple
   “invitations” for visitors
THE OPPORTUNITY
                 Roosevelt Roads as an Economic
                 Development Initiative for Today
                  • A unique approach to leverage assets and
                    strengths toward economic redevelopment
                  • Capture the world’s largest growth
                    industry – Travel/Tourism/Entertainment
                  • A “destination-building” initiative - focus
                    is not merely gaming alone
                  • Leverage the unique amenities and eco-
                    tourism draw of the surrounding area
                  • Strengthen and enhance Puerto Rico’s
                    investment in convention and trade
                    industry outside San Juan
                  • Support existing local business and
“The Caribbean      assets in Ceiba, Naguabo, Vieques,
   Riviera”         Culebra and Eastern Puerto Rico
                  • Create new employment and sustainable
                    industries
Gaming and Tourism Precedents
Signature Developments
  • Successful integration of
    casino gaming as part of a
    destination




                                        Monte Carlo




                                                      Montreal
  • Signature components of the
    total entertainment and
    tourism development
    program

  • Examples from other world-
    class cities
                                        Fallsview




                                                       Sun City
     –   Grand Casino, Monte Carlo
     –   Casino De Montreal, Montreal
     –   Fallsview, Niagara Falls
     –   Atlantis, Bahamas
     –   Sun City, South Africa




                                                      Genting Highlands
     –   Genting Sentosa, Singapore
     –   Genting Highlands, Malaysia
                                         Atlantis
Gaming and Tourism Precedents
Grand Casino – Monte Carlo

  • A 140 year old success story
  • Originally conceived as an
    economic development
    engine to build tourism
    industry
  • A catalyst for economic
    development program
     –   grand hotel
     –   opera house
     –   theater
     –   railroad/transit system
  • Architecturally, a source of
    civic pride and public image
     – to Monaco and to the entire
       Mediterranean
Gaming and Tourism Precedents
Casino de Montreal - Montreal

  • A very successfully integrated
    urban casino referred to as a
    “jewel in the skyline”
  • Forged strong relationships
    with local artisans, theatrical
    venues, visitor amenities,
    civic foundations and the like
  • ±100,000 SF of gaming area
  • ±3,100 slot machines and
    124 gaming tables
  • More than 6.5 million visitors
    in 2003
  • Casino workforce over 3,300
    employees
Gaming and Tourism Precedents
Casino Fallsview - Niagara Falls

  • Great success in achieving
    broader economic
    development aspects
  • ±130,000 SF of gaming area
  • ±3,000 slot machines and
    150 gaming tables
  • Approximately 30,000 visitors
    per day
  • Casino complex workforce of
    about 5,000 employees
  • Extensive spin-off benefits for
    area hotels and businesses
Gaming and Tourism Precedents
Atlantis, Paradise Island - Bahamas

  • World renown +170 acre
    Bahama resort
  • Largest Caribbean casino at
    50,000 SF including over
    1,000 slots, 100 table games
    and race and sports book
    betting
  • 6 hotels with over 3,700
    rooms including 21
    restaurants and 19
    bars/nightclubs
  • 100 Acre “aqua park”, one of
    the largest in the world
  • 18 hole golf course
Gaming and Tourism Precedents
Atlantis, Paradise Island - Bahamas

Recent Atlantis Comments

“The prospects are very good and
   we think occupancy will be
   maintained in excess of 80
   percent. We've invested
   approximately $2 billion so far
   here in Paradise Island. In
   terms of what's ahead, we still
   have some great beaches and
   some great undeveloped real
   estate.”

                  Atlantis Management
Gaming and Tourism Precedents
Sun City - South Africa

  • One of the first “resort”
    casinos, built in 1970s
    drawing 25,000 visits daily
  • Located 100 miles from
    Johannesburg
  • Four hotels - 1,300 rooms
  • Full range of table games,
    slots and salons
  • Includes 45 acre water park,
    two championship 18 hole
    golf courses, 6,000 seat
    arena
  • Adjacent to 135,000 acre
    Pilanesberg National Park
    and game reserve
Gaming and Tourism Precedents
Genting Highlands - Malaysia

  • 19.6 Million visitors in 2007
  • 6 hotels, with over 10,000
    rooms
  • 200,000 SF of gaming space
  • 500,000 SF Indoor Theme
    Park
  • 40 minute drive from Kuala
    Lumpur
Gaming and Tourism Precedents
Resorts World Sentosa Island – Genting - Singapore

  • 120 acre $6 billion resort
    development located 25 miles
    from Singapore airport to
    open 2010
  • Expected to add $2.7 billion
    to Singapore’s GDP and
    create 10,000 direct jobs
  • Program includes 6 hotels -
    1,800 rooms, Universal
    Studios, Marine Life Park
    Oceanarium, a water park,
    Hard Rock hotel, and 10,000
    seat amphitheater
  • Casino 150,000 SF with
    1,600 seat Theater
THE KEY METRICS
                 Clear Strategic Objectives

                   • Gaming Revenue
                      provides resources to invest in the region
                   • Development Investment
                      key focus for Roosevelt Roads, Vieques, and
                      Culebra
                   • Employment & Broad Impact
                      potential for multiplier benefits
                   • Enhanced (unique) Tourism Brand
                      a competitive advantage strengthening all
                      area resorts
                   • World Class Quality
                      a source of pride for all of Puerto Rico

“The Caribbean
   Riviera”
THE VISION
                 A World-Class, Signature Development

                    • High quality gaming venue

                    • Riviera-style destination resort

                    • International airport

                    • International cruise port

                    • Partnership initiative with Vieques/Culebra

                    • Stewardship with Conservation Trust

                    • A true economic development strategy
“The Caribbean
   Riviera”
Conceptual Approach
Creating a Development Vision
• Puerto Rico as The Caribbean
  Riviera

   – Central location and
     hub to Caribbean
     tourism
   – What Monte Carlo is as
     icon to the
     Mediterranean,
     Roosevelt Roads can
     be to the Caribbean
   – Right vision will elevate
     all of Puerto Rico
Conceptual Approach
Creating a Development Vision
• Roosevelt Roads as the Transformational Economic Engine of
  the Region
El Yunque
  Vieques
  Culebra




                    •   A natural extension of the eco-tourism icon of El Yunque
  El Conquistador




                    •   Linked with Vieques and Culebra to form a most unique
                        cruising and recreational paradise
                    •   Launch point for the islands, and other parts of the
                        broader region
                    •   Support for the Puerto Rico resorts and tourist amenities
                        (including Bahia Beach, El Conquistador, Coco Beach,
                        Palmas del Mar, “W” Vieques, Rio Mar, Cayo Largo)
Luquillo Beach




                    •   The heart of new employment and investment: on-site,
                        off-site, across the region
Conceptual Approach
Creating a Development Vision
• Creatively Leveraging
  Inherent Amenities
–   Abundant Natural Amenities:
    El Yunque, coastal, marshland
    and mangroves, topography,
    beaches)
–   Reuse potential: deep water
    cruise port, destination airport,
    inner harbor and high-speed
    ferry hub)
–   Unlike anything else in Puerto
    Rico or the Caribbean: multiple
    invitations, a collection of many
    activities
–   Vieques and Culebra linked as
    economic development
    partners
Conceptual Approach
Creating a Development Vision
Bold Ideas and Initiatives
•   Inner Harbor




                                                                                            Sidney Harbor
                                                              Monte Carlo
     –   International cruise hub and yachting center
     –   High speed ferry link to Vieques, Culebra, resorts
     –   Destination shopping and wharf district
     –   Theater and entertainment
     –   International Quality Casino
     –   Hotels, lodging and premier destination resort
     –   Waterfront corniche and new city fabric
•   Eco-Tourism Adventure
     –   Diving, exploration and link with islands
     –   Environmental education
•   Island Paradise
     –   International yachting harbor and center
     –   Resort residential
     –   Villages and towns
     –   Port Grimaud
     –   A living community
•   Destination Airport
     –   Gateway to South America and Caribbean
     –   Direct access from EU countries
     –   Enhancement of Puerto Rico airside infrastructure
•   Landside Development
                                                                  Port Grimaud, France




     –   Community, schools, retail and support
     –   Employee housing
     –   Future expansion potential




                                                                                         Eco-Tourism
Conceptual Approach
Creating a Development Vision
The Heart of the District




      Color plan aerial of core district
Conceptual Approach
Creating a Development Vision
The Heart of the District
Conceptual Approach
Creating a Development Vision
The Heart of the District
Boston   Singapore   Casino Morongo   Sidney Harbor
State-of-the-art Ferry Terminal
Wharf-front Marketplace
Premier Seaside Resort
Theater and Entertainment
Signature Retail




International Cruise Hub
Destination Airport
International Cruise Hub
Signature Retail
                                                 Theater and Entertainment

                   Waterfront District Trolley




                                                                Destination Airport




International Cruise Hub
                                                            Sustainable Architecture
Resort Residential Courtyard
Waterfront Residential




                         Premier Seaside Resort
                                   Full Range of Gaming
Premier Seaside Resort
Resort Residential Courtyard
Resort Residential Courtyard




         Live Performance Venues
Premier Seaside Resort
Variety of Dining                                Resort Residential Courtyard
           Waterfront Residential




                    Full Range of Gaming




                                           PremierLive Performance Venues
                                                   Seaside Resort
Waterfront Residential




                         Premier Seaside Resort
Waterfront Plaza


Waterfront Residential




                         District Trolley
                                          Premier Seaside Resort
                                                   High Quality Casino
Waterfront Plaza




                   Premier Seaside Resort
                            High Quality Casino
IMPACTS AND BENEFITS
                 The Fiscal Results of a Strategic Vision
                  Total Phase One Investment - $1.9 Billion

                  Permanent and Temporary Jobs
                  • 17,000 Phase One on-site jobs
                  • 42,500 Phase One total jobs
                  • 3,000 Temporary Construction Jobs

                  Direct and Indirect Fiscal Benefits
                  • 1.7 million visitors night annually
                  • Increased hotel occupancy
                  • Sales, hotel, income, property, gaming and
                     other tax receipts
                  • Gross resort sales volume - 2,500 rooms
“The Caribbean       and 130,000 SF casino- $1 billion
   Riviera”       • Over one half billion dollars of new
                     incremental spending
IMPACTS AND BENEFITS
                 The Fiscal Results of a Strategic Vision
                  Regional Employment
                  • Vieques and Culebra - Absolute
                    partners in tourism product-
                    substantially expanded tourism at
                    these destination islands
                  • Ceiba, Fajardo, Luquillo, and
                    Naguabo – key employment centers
                    serving the project
                  • Necklace of resorts that will benefit
                    and expand their tourism base:
                      –   Bahia Beach
                      –   El Conquistador
                      –   Coco Beach
                      –   Palmas del Mar
                      –   “W” in Vieques
“The Caribbean
                      –   Cayo Largo
   Riviera”
“The Caribbean Riviera”
Essentials for Success
         • Unique destination place
         leveraging assets of Roosevelt Roads
• Competitive Gaming Regulatory structure
          critical to attract quality companies
• Competitive Gaming Investment Structure
              consider a range of options
         • Incentives and Catalysts
         ability for government to be the driver
             • Industry Insights
   understand gaming economics and industry issues



  “The Caribbean Riviera”
“The Caribbean   An Economic Development Strategy to
   Riviera”        Realize Tomorrow’s Vision Today

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  • 1. “The Caribbean An Economic Development Strategy to Riviera” Realize Tomorrow’s Vision Today p repared by C. H. JOHNSON CONSULTING & THE CHICAGO CONSULTANTS STUDIO, INC. © CCS JUNE 2009
  • 2. THE SITUATION A Critical Condition with Unique Potential • Shuttered naval base and underutilized resource • Area unemployment and economic hardship • Need to enhance the overall Puerto Rico tourism market • Need to stimulate investment, create jobs, encourage visitation and re-energize through true economic development • In short – a strategic vision for Roosevelt Roads rather than a patchwork of land sales and an “The Caribbean empty promise of the future Riviera”
  • 3. THE PREMISE An Economic Development Strategy • Leverage gaming as an “Economic Engine” • Create world-class quality and appeal in all aspects • Focus on job creation and true, regional economic development • Enhance the tourism brand of Vieques, Culebra and Puerto Rico • Utilize the inherent amenities of the Roosevelt Roads property • Articulate a compelling vision “The Caribbean • Create a non-derivative homerun Riviera”
  • 4. Framing the Opportunity Overview of Gaming & Tourism Markets • Gaming US Canadian Las Vegas Macau European Asian Island/Caribbean Genting Highlands • Caribbean Tourism Monte Carlo Current Trends Competition El Conquistador Old San Juan
  • 5. Framing the Opportunity Physical Potentials of the Roosevelt Roads Property • Tremendous land availability • Key central location to Caribbean tourism, as well as Cuba, Bahamas and Central America • Abundant natural amenities and attractions • Deep water port • Airfield opportunities • Ability to create a unique destination context • Ability to offer multiple “invitations” for visitors
  • 6. THE OPPORTUNITY Roosevelt Roads as an Economic Development Initiative for Today • A unique approach to leverage assets and strengths toward economic redevelopment • Capture the world’s largest growth industry – Travel/Tourism/Entertainment • A “destination-building” initiative - focus is not merely gaming alone • Leverage the unique amenities and eco- tourism draw of the surrounding area • Strengthen and enhance Puerto Rico’s investment in convention and trade industry outside San Juan • Support existing local business and “The Caribbean assets in Ceiba, Naguabo, Vieques, Riviera” Culebra and Eastern Puerto Rico • Create new employment and sustainable industries
  • 7. Gaming and Tourism Precedents Signature Developments • Successful integration of casino gaming as part of a destination Monte Carlo Montreal • Signature components of the total entertainment and tourism development program • Examples from other world- class cities Fallsview Sun City – Grand Casino, Monte Carlo – Casino De Montreal, Montreal – Fallsview, Niagara Falls – Atlantis, Bahamas – Sun City, South Africa Genting Highlands – Genting Sentosa, Singapore – Genting Highlands, Malaysia Atlantis
  • 8. Gaming and Tourism Precedents Grand Casino – Monte Carlo • A 140 year old success story • Originally conceived as an economic development engine to build tourism industry • A catalyst for economic development program – grand hotel – opera house – theater – railroad/transit system • Architecturally, a source of civic pride and public image – to Monaco and to the entire Mediterranean
  • 9. Gaming and Tourism Precedents Casino de Montreal - Montreal • A very successfully integrated urban casino referred to as a “jewel in the skyline” • Forged strong relationships with local artisans, theatrical venues, visitor amenities, civic foundations and the like • ±100,000 SF of gaming area • ±3,100 slot machines and 124 gaming tables • More than 6.5 million visitors in 2003 • Casino workforce over 3,300 employees
  • 10. Gaming and Tourism Precedents Casino Fallsview - Niagara Falls • Great success in achieving broader economic development aspects • ±130,000 SF of gaming area • ±3,000 slot machines and 150 gaming tables • Approximately 30,000 visitors per day • Casino complex workforce of about 5,000 employees • Extensive spin-off benefits for area hotels and businesses
  • 11. Gaming and Tourism Precedents Atlantis, Paradise Island - Bahamas • World renown +170 acre Bahama resort • Largest Caribbean casino at 50,000 SF including over 1,000 slots, 100 table games and race and sports book betting • 6 hotels with over 3,700 rooms including 21 restaurants and 19 bars/nightclubs • 100 Acre “aqua park”, one of the largest in the world • 18 hole golf course
  • 12. Gaming and Tourism Precedents Atlantis, Paradise Island - Bahamas Recent Atlantis Comments “The prospects are very good and we think occupancy will be maintained in excess of 80 percent. We've invested approximately $2 billion so far here in Paradise Island. In terms of what's ahead, we still have some great beaches and some great undeveloped real estate.” Atlantis Management
  • 13. Gaming and Tourism Precedents Sun City - South Africa • One of the first “resort” casinos, built in 1970s drawing 25,000 visits daily • Located 100 miles from Johannesburg • Four hotels - 1,300 rooms • Full range of table games, slots and salons • Includes 45 acre water park, two championship 18 hole golf courses, 6,000 seat arena • Adjacent to 135,000 acre Pilanesberg National Park and game reserve
  • 14. Gaming and Tourism Precedents Genting Highlands - Malaysia • 19.6 Million visitors in 2007 • 6 hotels, with over 10,000 rooms • 200,000 SF of gaming space • 500,000 SF Indoor Theme Park • 40 minute drive from Kuala Lumpur
  • 15. Gaming and Tourism Precedents Resorts World Sentosa Island – Genting - Singapore • 120 acre $6 billion resort development located 25 miles from Singapore airport to open 2010 • Expected to add $2.7 billion to Singapore’s GDP and create 10,000 direct jobs • Program includes 6 hotels - 1,800 rooms, Universal Studios, Marine Life Park Oceanarium, a water park, Hard Rock hotel, and 10,000 seat amphitheater • Casino 150,000 SF with 1,600 seat Theater
  • 16. THE KEY METRICS Clear Strategic Objectives • Gaming Revenue provides resources to invest in the region • Development Investment key focus for Roosevelt Roads, Vieques, and Culebra • Employment & Broad Impact potential for multiplier benefits • Enhanced (unique) Tourism Brand a competitive advantage strengthening all area resorts • World Class Quality a source of pride for all of Puerto Rico “The Caribbean Riviera”
  • 17. THE VISION A World-Class, Signature Development • High quality gaming venue • Riviera-style destination resort • International airport • International cruise port • Partnership initiative with Vieques/Culebra • Stewardship with Conservation Trust • A true economic development strategy “The Caribbean Riviera”
  • 18. Conceptual Approach Creating a Development Vision • Puerto Rico as The Caribbean Riviera – Central location and hub to Caribbean tourism – What Monte Carlo is as icon to the Mediterranean, Roosevelt Roads can be to the Caribbean – Right vision will elevate all of Puerto Rico
  • 19. Conceptual Approach Creating a Development Vision • Roosevelt Roads as the Transformational Economic Engine of the Region
  • 20. El Yunque Vieques Culebra • A natural extension of the eco-tourism icon of El Yunque El Conquistador • Linked with Vieques and Culebra to form a most unique cruising and recreational paradise • Launch point for the islands, and other parts of the broader region • Support for the Puerto Rico resorts and tourist amenities (including Bahia Beach, El Conquistador, Coco Beach, Palmas del Mar, “W” Vieques, Rio Mar, Cayo Largo) Luquillo Beach • The heart of new employment and investment: on-site, off-site, across the region
  • 21. Conceptual Approach Creating a Development Vision • Creatively Leveraging Inherent Amenities – Abundant Natural Amenities: El Yunque, coastal, marshland and mangroves, topography, beaches) – Reuse potential: deep water cruise port, destination airport, inner harbor and high-speed ferry hub) – Unlike anything else in Puerto Rico or the Caribbean: multiple invitations, a collection of many activities – Vieques and Culebra linked as economic development partners
  • 22. Conceptual Approach Creating a Development Vision Bold Ideas and Initiatives • Inner Harbor Sidney Harbor Monte Carlo – International cruise hub and yachting center – High speed ferry link to Vieques, Culebra, resorts – Destination shopping and wharf district – Theater and entertainment – International Quality Casino – Hotels, lodging and premier destination resort – Waterfront corniche and new city fabric • Eco-Tourism Adventure – Diving, exploration and link with islands – Environmental education • Island Paradise – International yachting harbor and center – Resort residential – Villages and towns – Port Grimaud – A living community • Destination Airport – Gateway to South America and Caribbean – Direct access from EU countries – Enhancement of Puerto Rico airside infrastructure • Landside Development Port Grimaud, France – Community, schools, retail and support – Employee housing – Future expansion potential Eco-Tourism
  • 23. Conceptual Approach Creating a Development Vision The Heart of the District Color plan aerial of core district
  • 24. Conceptual Approach Creating a Development Vision The Heart of the District
  • 25. Conceptual Approach Creating a Development Vision The Heart of the District
  • 26. Boston Singapore Casino Morongo Sidney Harbor
  • 34. Signature Retail Theater and Entertainment Waterfront District Trolley Destination Airport International Cruise Hub Sustainable Architecture
  • 35. Resort Residential Courtyard Waterfront Residential Premier Seaside Resort Full Range of Gaming
  • 36. Premier Seaside Resort Resort Residential Courtyard
  • 37. Resort Residential Courtyard Live Performance Venues Premier Seaside Resort
  • 38. Variety of Dining Resort Residential Courtyard Waterfront Residential Full Range of Gaming PremierLive Performance Venues Seaside Resort
  • 39. Waterfront Residential Premier Seaside Resort
  • 40. Waterfront Plaza Waterfront Residential District Trolley Premier Seaside Resort High Quality Casino
  • 41. Waterfront Plaza Premier Seaside Resort High Quality Casino
  • 42. IMPACTS AND BENEFITS The Fiscal Results of a Strategic Vision Total Phase One Investment - $1.9 Billion Permanent and Temporary Jobs • 17,000 Phase One on-site jobs • 42,500 Phase One total jobs • 3,000 Temporary Construction Jobs Direct and Indirect Fiscal Benefits • 1.7 million visitors night annually • Increased hotel occupancy • Sales, hotel, income, property, gaming and other tax receipts • Gross resort sales volume - 2,500 rooms “The Caribbean and 130,000 SF casino- $1 billion Riviera” • Over one half billion dollars of new incremental spending
  • 43. IMPACTS AND BENEFITS The Fiscal Results of a Strategic Vision Regional Employment • Vieques and Culebra - Absolute partners in tourism product- substantially expanded tourism at these destination islands • Ceiba, Fajardo, Luquillo, and Naguabo – key employment centers serving the project • Necklace of resorts that will benefit and expand their tourism base: – Bahia Beach – El Conquistador – Coco Beach – Palmas del Mar – “W” in Vieques “The Caribbean – Cayo Largo Riviera”
  • 45. Essentials for Success • Unique destination place leveraging assets of Roosevelt Roads • Competitive Gaming Regulatory structure critical to attract quality companies • Competitive Gaming Investment Structure consider a range of options • Incentives and Catalysts ability for government to be the driver • Industry Insights understand gaming economics and industry issues “The Caribbean Riviera”
  • 46. “The Caribbean An Economic Development Strategy to Riviera” Realize Tomorrow’s Vision Today