Scaling out: Breaking the local barrier

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Why going global is the best scaling option from day one? Startups need to focus on globalization as soon as possible, specially in Europe or small markets.

Business Technology

Scaling out: Breaking the local barrier

Alex Barrera (@abarrera)
Krakow, May 2012

Alex Barrera (@abarrera)
alex@pressa42.com

Think big
Think outside your borders

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With the current economic turmoil, there is a great need for startups, especially in Europe, to learn how to expand their global reach so they can diversify their markets and their risk. We'll cover the international strategy through these bases: media strategy, local investor strategy and key influcenrs. I will show students how to locate them, how to interact and influence the 'influencers'. The goal of the workshop is for startups to start thinking about going international from day one and that they start building their strategy towards world dominiation with an inexpensive budget.

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